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  • To Attract New Customer 3. Keep and Grow Current Customers 4. Wants

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    Marvel Gay Golina
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    The document contains a marketing quiz with 3 sections - the first asks to define marketing terms, the second to identify true/false statements, and the third asks short answer questions about customer relationships and environmental forces. It provides a list of 18 marketing terms to define, followed by 6 statements to identify as true or false, and finally 2 short answer questions about customer value, relationships, and 4 environmental forces.

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    Quiz-1.woans

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    The document contains a marketing quiz with 3 sections - the first asks to define marketing terms, the second to identify true/false statements, and the third asks short answer questions about customer relationships and environmental forces. It provides a list of 18 marketing terms to define, followed by 6 statements to identify as true or false, and finally 2 short answer questions about customer value, relationships, and 4 environmental forces.

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    © All Rights Reserved
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    10 views1 page

    To Attract New Customer 3. Keep and Grow Current Customers 4. Wants

    Uploaded by

    Marvel Gay Golina
    The document contains a marketing quiz with 3 sections - the first asks to define marketing terms, the second to identify true/false statements, and the third asks short answer questions about customer relationships and environmental forces. It provides a list of 18 marketing terms to define, followed by 6 statements to identify as true or false, and finally 2 short answer questions about customer value, relationships, and 4 environmental forces.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Name: GOLINA, Marvel Gay C.

    I. Read and understand the following questions and identify what is being asked. Write your answer on the
    space provided for at the right column.

    1. Marketing
    2. To attract new customer
    3. keep and grow current customers
    4. Wants
    5. Market Offerings
    6. Marketing Myopia
    7. Exchange
    8. Markets
    9. Marketing Management
    10. Production Concept
    11. Selling Concept
    12. Marketing Concept
    13. Value Proposition
    14. Customer-perceived value
    15. Product
    16. Price
    17. Place
    18. Promotion
    II. Read and analyze the each statement below. Identify whether it is true or false. Write your answer on the
    space provided for at the right column.

    19. True
    20. True
    21. False
    22. False
    23. True
    24. True
    25. True
    III.Enumeration
    1. What are the 2 kinds of relationship that companies build to its customers?
     Create customer value
     build strong customer relationship
    2. Give atleast 4 major environmental forces. (4 points).
     Social
     Economic
     Technological
     Natural

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