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  • False: College of Business and Accountancy Business Marketing Quiz No. 5 Name: Date: I. Identification

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    Marvel Gay Golina
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    This document appears to be a quiz for a business marketing course. It contains three sections - an identification section listing various marketing concepts, a true/false section containing 7 statements, and an essay question asking to explain Abraham Maslow's theory of motivation. The identification section lists 13 key marketing terms related to consumer behavior and the buying process. The true/false section contains 7 statements to identify as true or false. The essay question asks the test taker to explain Maslow's hierarchy of needs theory of motivation in their response.

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    This document appears to be a quiz for a business marketing course. It contains three sections - an identification section listing various marketing concepts, a true/false section containing 7 statements, and an essay question asking to explain Abraham Maslow's theory of motivation. The identification section lists 13 key marketing terms related to consumer behavior and the buying process. The true/false section contains 7 statements to identify as true or false. The essay question asks the test taker to explain Maslow's hierarchy of needs theory of motivation in their response.

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    7 views1 page

    False: College of Business and Accountancy Business Marketing Quiz No. 5 Name: Date: I. Identification

    Uploaded by

    Marvel Gay Golina
    This document appears to be a quiz for a business marketing course. It contains three sections - an identification section listing various marketing concepts, a true/false section containing 7 statements, and an essay question asking to explain Abraham Maslow's theory of motivation. The identification section lists 13 key marketing terms related to consumer behavior and the buying process. The true/false section contains 7 statements to identify as true or false. The essay question asks the test taker to explain Maslow's hierarchy of needs theory of motivation in their response.

    Copyright:

    © All Rights Reserved
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    College of Business and Accountancy

    Business Marketing
    Quiz No. 5

    Name: Date:

    I. Identification
    1. Culture
    2. Social classes
    3. Membership Groups
    4. Opinion leaders
    5. Social classes
    6. Family
    7. Lifestyle
    8. Personality
    9. Motive
    10. Perception
    11. Selective attention
    12. Interest
    13. Purchase Decision

    II. True or False


    1. False
    2. False
    3. True
    4. False
    5. False
    6. False
    7. True

    III. Essay
    1. Explain the theory on motivation of Abraham Maslow. (5 points)

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