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  • Quiz-2 Woans

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    Marvel Gay Golina
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    This document contains a list of business and marketing terms and concepts. The respondent is asked to identify what each term means by writing the definition in the right column. Additionally, the respondent must determine if statements provided are true or false, and write the answer (true or false) in the right column. Finally, the respondent must provide at least 3 types of marketing department organizations, which are listed as functional, geographic, and product organizations.

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    This document contains a list of business and marketing terms and concepts. The respondent is asked to identify what each term means by writing the definition in the right column. Additionally, the respondent must determine if statements provided are true or false, and write the answer (true or false) in the right column. Finally, the respondent must provide at least 3 types of marketing department organizations, which are listed as functional, geographic, and product organizations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views1 page

    Quiz-2 Woans

    Uploaded by

    Marvel Gay Golina
    This document contains a list of business and marketing terms and concepts. The respondent is asked to identify what each term means by writing the definition in the right column. Additionally, the respondent must determine if statements provided are true or false, and write the answer (true or false) in the right column. Finally, the respondent must provide at least 3 types of marketing department organizations, which are listed as functional, geographic, and product organizations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Name: GOLINA, Marvel Gay C.

    I. Read and understand the following questions and identify what is being asked. Write your answer on the
    space provided for at the right column.
    1. Strategic Planning
    2. Market Oriented
    3. Portfolio Analysis
    4. Strategic Business Unit
    5. Diversification
    6. Mission Statement
    7. The Business Portfolio
    8. Stars
    9. Question Marks
    10. Product/market expansion grid
    11. Market Development
    12. Market Penetration
    13. Downsizing
    14. Value Delivery Network
    15. Market Segment
    16. Geographic
    17. Demographic

    18-20. Give at least 3 types of Marketing Department organization.


    18. Functional Organization
    19. Geographic Organization
    20. Product Organization

    II. Read and analyze each statement below. Identify whether it is true or false. Write your answer on the
    space provided for at the right column.
    21. True
    22. False
    23. True
    24. False
    25. False
    26. True
    27. True
    28. True
    29. False
    30. False

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