Scribd Logo
Upload

Welcome to Scribd!

  • Banking Product For Millennial - Yosrifal Albastomi Yudhan Aqsannata

    Uploaded by

    Yosrifal Tomi
    23 views15 pages
    This document proposes a new banking product called Mandiri EksYZ that is targeted towards millennials in Indonesia. Some key points: - Millennials currently make up 34% of Indonesia's population and are in their most productive working years, but often face financial problems like debt and lack of financial literacy. - Mandiri EksYZ would be a new digital banking service with added features to meet millennials' needs, like virtual cards, e-wallet management, bill splitting, and QR/NFC payments. - It would also offer financial education tools like transaction reports, investment options, and credit access to help millennials improve their financial management skills and avoid future financial crises. -

    Original Description:

    Ideas of product banking

    Original Title

    Banking Product for Millennial - Yosrifal Albastomi Yudhan Aqsannata

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document proposes a new banking product called Mandiri EksYZ that is targeted towards millennials in Indonesia. Some key points: - Millennials currently make up 34% of Indonesia's population and are in their most productive working years, but often face financial problems like debt and lack of financial literacy. - Mandiri EksYZ would be a new digital banking service with added features to meet millennials' needs, like virtual cards, e-wallet management, bill splitting, and QR/NFC payments. - It would also offer financial education tools like transaction reports, investment options, and credit access to help millennials improve their financial management skills and avoid future financial crises. -

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    23 views15 pages

    Banking Product For Millennial - Yosrifal Albastomi Yudhan Aqsannata

    Uploaded by

    Yosrifal Tomi
    This document proposes a new banking product called Mandiri EksYZ that is targeted towards millennials in Indonesia. Some key points: - Millennials currently make up 34% of Indonesia's population and are in their most productive working years, but often face financial problems like debt and lack of financial literacy. - Mandiri EksYZ would be a new digital banking service with added features to meet millennials' needs, like virtual cards, e-wallet management, bill splitting, and QR/NFC payments. - It would also offer financial education tools like transaction reports, investment options, and credit access to help millennials improve their financial management skills and avoid future financial crises. -

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Halo!

    Yosrifal Albastomi
    Yudhan Aqsannata
    Graduates of Sepuluh Nopember Institute of Technology

    23 years old. Currently residence in Malang. Interest in Naval Architecture,


    Learning and People Development. 2 years experience as trainer of Latihan
    Keterampilan Manajerial Mahasiswa (LKMM).
    Banking Product for
    Millenials
    Who's
    Millennial?
    Millennial are a group of people who born between 1980-1995.

    Millennial are in their productive age at the moment.


    Why Millennial?
    - 34% of Indonesia's population are millenials

    (Sensus Penduduk Indonesia 2019)

    - They are on their most productive time of their life

    - High dependent on technology especially information technology

    - In needs for a financial planning and support


    Millenials Financial Problem
    Source: money.kompas.com

    Lifestyle Low Financial Literacy


    - Expense is equal or more than income Indonesia’s financial literacy index reach 38,03%
    (OJK, 2019)
    - Impulsive spending
    - Don’t even bother in investing
    - Credit debt
    - Wrong investing strategy

    - Neglecting health insurance, emergency and


    retirement funds
    What Mandiri Already Have for Millennial?

    Mandiri Online KPR Milenial


    Leading digital banking service from Bank Property credit for permanent officer/employee
    Mandiri. Already used by 5 millions user with total with benefit of larger credit limit, smaller
    transaction of Rp. 230 Trillions per Kompas.com. installment, competitive interest and longer tenor.
    Downloaded by 240.000 user in Google Play
    Store.
    Problem of
    Mandiri Online
    It’s actually nice, clean and simple but didn’t accommodate
    enough what Millennial needs compared to competitor’s.
    Mandiri EksYZ
    Digital Banking for Millennial Needs
    Mandiri EksYZ

    Dedicated for
    Financial
    Millennial
    Crisis Free
    Accommodate what millennial needs
    Achieving top financial management skills
    Added Features Compared to Mandiri
    Online
    Virtual Card 1 Virtual debit card for online debit transaction

    E-Wallet Point 2 Easy top up and e-wallet management

    Split Bills 3 Hangout together with no worries

    QR/NFC Payment 4 Easy merchant payment with just a point/touch

    Auto Payment 5 Forgot to pay the bills? No more!


    Added Features Compared to Mandiri Online

    Transaction Activity Report Detailed report on your transaction activity

    Investment Centre To keep your funds moving and make profit!

    Credit loan submission anytime and


    Credit on the Go anywhere!

    Improve your financial management skill with


    Financial Feeds tips and information from Mandiri’s top
    talent!
    Market Target

    Middle-Low
    Income
    Millennial
    Gen-Z
    More likely to depend on the EksYZ main feature especially
    payment features. Also more likely to start to learn how to More or less same characteristic as their millennial
    invest or manage his financial needs in order to avoid middle counterpart. Also going to get their first employment soon so
    income trap. they will be able to learn financial management early.
    Benefit

    Company
    - Possible customer increase - Customer will likely to move their funds around Mandiri and its subsidiaries

    - Transaction activities increase - Total asset increase

    Customer
    - Easier Transaction for their needs

    - Improving their financial management skill

    Community
    - To achieve financial crisis free millennial by 2035

    - Economic boost due to easy transaction


    When Your Mindset Change,
    So Will Your Money

    Thank You!

    You might also like