C E N T R U M C A T O L I C A

G R A D U A T E B U S I N E S S S C H O O L

D -2 0 1 6 1 7 -E1 -T NP
REV: 2016

TEACHING NOTE

The Pacific Alliance: Myth or Reality? Mexico,

Colombia, Peru and Chile

Synopsis

The case reviews the background of Peru since the Spanish conquest to the present day. Also it
analyzes the main economic activities, the main concern, the politic parties, the basic services, and the
competitiveness. It ends with a pending agenda of unresolved problems.

Teaching Purpose

The case attempts to illustrate the economic and politic context of Peru throughout the years. It
also evaluates the country’s competitiveness and gives the composition of the economy, highlighting
the main industries and its contribution. For that, the case could be used for multiple purposes in a
variety courses, including strategy, production, diversification, general management, leadership, and
human management.

Assignment Questions

Study Questions:

1. What are the political scenarios for Peru in the years to come?

2. Will the same economic model be preserved?

3. How to improve the quality of education?

Professor Fernando D’Alessio and his research associate Victor Fajardo prepared this teaching note. This note is supported to aid instructors in
the use of “The Pacific Alliance: Myth or Reality? Mexico, Colombia, Peru and Chile,”CENTRUM No. D-201617-E1-CP. This teaching note is
published by CENTRUM Catolica Graduate Business School, Pontificia Universidad Católica del Perú. This note intends to present alternative
approaches to deepening students’ comprehension of business issues and energize class discussions using CENTRUM cases. CENTRU M cases
are developed as the basis for class discussion and solely for teaching purposes. Cases are not intended to serve as illustrations of effective or
ineffective management or sources of primary data.

Copyright © 2016. To order copies or request permission to reproduce materials, call 511-6267100, write CENTRUM Catolica Graduate Business
School, or go to http://www.centrum.pucp.edu.pe. No part of this publication may be reproduced, stored in a retrieval system, used in a
spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the
permission of CENTRUM Catolica Graduate Business School.
D-201617-E1-TNP The Pacific Alliance: Myth or Reality? Mexico, Colombia, Peru and Chile

4. How could Peru increase the internal security?

5. What measures should be taken to eliminate the informality and reduce the poverty?

6. Will be an optimistic future for Peru with the Pacific Alliance?

7. What are the benefits for Peru to be a member of the Pacific Alliance?

8. What advantages could be gained by Peru as a member of the Pacific Alliance?

9. Will the Peruvian competitiveness continue falling? How to reverse it?

10. What should be the steps to attract more Foreign Direct Investment?

11. How could Peru stop being dependent on mining?

12. Why a rich country in natural resources is not yet a member of the OECD?

13. Is still Peru a beggar seated on a bench of gold?