Professional Documents
Culture Documents
HOTEL SAMA-SAMA
Introduction
This document is the Executive Summary of the “Malaysia Airports next stage of our development as we shape Malaysia’s aviation
Runway to Success 2020 (RtS2020)”, charting our business industry and at the same time, contribute to the nation’s wealth-
direction for 2016 – 2020. RtS2020 is a follow-through from our building efforts. It maps out our ambition “To Be the Global Leader
earlier five-year business plan – “Malaysia Airports Runway to in Creating Airport Cities.”
Success 2010 – 2014.” It is intended to provide an overview of the
A more detailed version of the business plan which will facilitate
our future growth in the 2016 to 2020 period is available on our
website or from our corporate office.
RtS2020
Our mission then, was to provide world- have been recognised as a leading airport
class aviation gateways, manage a cost- operator and manager internationally; we
TAN SRI DATO’ SRI DR. WAN ABDUL
effective airport network and services have expanded our business and offered
AZIZ BIN WAN ABDULLAH
and exceed the expectations of all our expertise overseas and we have
Chairman
our stakeholders. We believe we have performed exceptionally well financially,
succeeded. rivalling our international competitors.
During those five years, Malaysia Airports The last two years alone have been
had grown to be one of the world’s largest extremely exciting. We successfully opened
private sector airport operators, managing klia2, a new terminal in KL International
a stable of 39 airports in Malaysia, two in Airport (KLIA), which is the largest terminal
India and one in Turkey. in the world dedicated to low cost carriers
(LCC). Built to handle 45 million passengers
We are benchmarked by global standards a year, it is more than four times larger
DATUK BADLISHAM BIN GHAZALI as amongst the top airports in the world; we than the earlier Low Cost Carrier Terminal
Managing Director
(LCCT), equipped with state-of-the-art three independent runways thus easing KLIA Main and klia2
60
facilities to cater to passenger convenience congestion and facilitating future growth. cater to
and operational efficiencies. more than
The existence of a shopping mall annexe
Combined, KLIA Main Terminal (KLIA Main) is also an innovation meant to enhance
and klia2 cater to more than 60 airlines passenger experience and serves as a A irlin e s
serving more than 120 direct destinations. boost to our non-aeronautical revenue. serving more than 120 direct destinations
With the opening of klia2, KLIA now is
a three-runway airport system – making In 2014, for the first time in our history, our
us the first airport in the region to have 39 airports in Malaysia handled more than
(ISG) at the end of 2014. ISG is one of the We continue to welcome new airlines and
world’s fastest-growing airports and has add more routes. Recent additions to
been Europe’s fastest-growing airport for the KLIA family include British Airways,
the last five years. All Nippon Airways, Indonesia AirAsia X,
Air China and Shanghai Airlines/Hainan
From a shareholders’ return perspective, Airlines.
Malaysia Airports’ total shareholder return
over the last decade is more than 500%, Our business landscape continues to
making us the second top performing evolve and we are ever mindful of the need
government-linked company (GLC) in this to stay ahead of the curve. We therefore
area. Our market capitalisation has grown have a new target.
more than six times over the same period.
Runway to Success 2020 (RtS2020),
In recognition of our comprehensive efforts our next five-year business plan, will
to enhance all aspects of operations, we see Malaysia Airports strive to become a
continue to garner many awards. In 2014, “Global Leader in Creating Airport Cities.”
KLIA won the Large Airport of the Year at the It will enable us to grow our commercial
prestigious CAPA Awards for Excellence in and non-aeronautical revenue even further
Asia Pacific Aviation, acknowledging KLIA and become a key economic generator for
as the fastest-growing major airport in the the nation.
region.
Our vision is not only about making KLIA a klia2 is an important player in our vision. Facilitation Masterplan, and the National
premier aviation hub in South East Asia, it is It strengthens KLIA’s position as the Aerospace Blueprint 2015 – 2030, which
also about making KLIA a destination in its Next Generation Hub which in turn, is aims to create approximately 40,000
own right. We see KLIA as an international the cornerstone of the Aeropolis, one of jobs; as well as the many tourism related
meeting place and a centre for business the strategic priorities of RtS2020. The initiatives geared towards quadrupling
and entertainment – the ultimate airport city development of Aeropolis is perfectly tourism receipts to RM79 billion in 2025.
which attracts visitors from all over the world aligned to Malaysia’s development agenda
for business, tourism, leisure and shopping. such as the National Logistics and Trade
As a service provider, it is important for efficiency in airport operations and delivery of our Mission to “Create Joyful
Malaysia Airports to be a customer- management, a commitment to providing Experiences by Connecting People and
centric organisation. In this realm, we aim world-class services to all our clients and Businesses”, and the successful realisation
to enhance the total airport experience customers from airlines to passengers, of our Vision, which is, “To Be The Global
(TAE) and uplift service quality, delivering concessionaires and other business Leader in Creating Airport Cities.”
an experience that will elevate passenger partners and an unswerving adherence to
and partner expectations of the travel sustainable and ethical practices.
experience with Malaysia Airports.
Responsive to market needs, customer focus,
Attracting, retaining and nurturing high teamwork, excellence in all our endeavours
calibre staff is crucial in order to lead our and loyalty were the key attributes which
company forward. In recognition of the have generated the trust of our stakeholders
importance we attach to human capital – whether passengers, airlines or business
development and making Malaysia Airports entities – and have helped bring us to the
quite simply a great place to work, we are prime place we now occupy. TAN SRI Dato’ sri dr. wan abdul
applauded as an Employer of Choice. Our aziz bin wan abdullah
career progression programmes are among Moving forward, we have rejuvenated our Chairman
the most sought-after in Malaysia. Brand Identity to be more aligned with
our business direction. Our brand DNA
But whilst our attention remains firmly has been redefined as Friendly and Firm,
focused on future strategy, we steadfastly Business Driven and Responsible, and
adhere to the core qualities that have Progressive and Practical. We believe that datuk badlisham bin ghazali
inked our reputation for unparalleled inculcating the right culture is pivotal to the Managing Director
For more than two decades, Malaysia RtS2020 is a direct progression from our We look back on our achievements during
Airports has been at the centre of the earlier five-year business plan which saw that time with enormous pride, confident
development of Malaysia’s aviation Malaysia Airports become a “World-Class that they have created the conditions and
industry. Airport Business.” platform for the next stage of our growth.
Our Vision
“To Be the Global Leader in Creating Airport Cities.”
We aspire to be the worldwide benchmark for spearheading the
establishment of urban townships and communities around the
airports.
Our mission
“Together We Create Joyful Experiences by Connecting People
and Businesses.”
With the support of all our external partners - airlines, retailers,
government agencies, contractors, media and the public - hand
in hand with all our colleagues we provide and facilitate delightful
and meaningful experiences for all our stakeholders. Meaningful
experiences are created when people from different cultures,
different backgrounds, different offerings and different needs
converge at one place.
Be the Global Leader in Creating As Malaysia Airports strives to fulfill the vision “To Be the Global
Leader in Creating Airport Cities,” our targets leading to 2020
Airport Cities include achieving:
traffic ebitda
MAHB - 163 mppa MAHB - RM3.3 billion
MY - 123 mppa MY - RM1.6 billion
INT’L - 40 mppa INT’L - RM1.7 billion
revenue aeropolis
MAHB - RM7.6 billion ~ 3,000 acres developed
MY - RM5.1 billion
INT’L - RM2.5 billion
Legend:
MAHB : MAHB Group
MY : Malaysia Operations
INT’L : international operations
RM mil RM mil
revenue ebitda
6,000 1,800
1,600
5,000
1,400
4,000 1,200
1,000
3,000
800
2,000 600
400
1,000
200
Attaining our RtS2020 goals will benefit our company and also
enable us to continue to making significant contribution to
Malaysia’s economy as the nation strides towards achieving
developed nation status.
The RtS2020 dovetails perfectly into several of the country’s Indirect Multiplier
impact effect
development agenda, the aims of which are to transform the (aviation (Tourism)
suppliers)
country into a high-income nation by 2020 by increasing per
capita Gross National Income (GNI), attracting foreign investments
and through the creation of new jobs.
Taskforce (NLTF)
• Leading 2nd National Aerospace Blueprint: 2nd NABP (2015-
2030), championed by the National Aerospace Industry The Aeropolis development has high economic growth
Coordinating Office (NAICO) potential with macroeconomic spillover effects
The set up of an aerospace belt These will attract critical mass and help Malaysia become a leading
aviation business hub in the region
will help build a supportive aviation
and aerospace ecosystem 62 acres
• Regional hub for private jet aircraft
Development of clusters along the Subang-KLIA-Melaka corridor services
in line with national agenda subang • MRO facilities and OEM for helicopters
aerospace
AEROSPACE BELT
240 acres
• Hub for aero-manufacturing services
• MRO facilities and OEM for helicopters
klia • OEM centre
aerospace
Subang
11 acres
KLIA
• Develop low to mid-tier MRO and fixed
Melaka based operators (FBO) facilities and
melaka training centres for ATRs
aerospace
EPP 1 • Maintenance, repair and operations (MRO) Aviation Business • MAB HQ, Air Asia Academy, MAHB
EPP 5 • Engineering services offices Operations Office
85 acres
EPP 7 • Original Equipment Manufacturing (OEM)
EPP 7 • Developing SMEs in the global aerospace manufacturing total 398 acres
industry
Integrated cargo network stimulates Aerospace belt along Subang-KLIA- • Theme park
high value cargo trade Melaka focuses on: • Retail and commercial
• National and regional • Aero-manufacturing development
transshipment centres • Original Equipment Manufacturer
• Cargo feeder centres (OEM)
• High-end maintenance, repair
and operations (MRO) hubs
• Research & Technology
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art P
artnerships Cap
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Strengthening the Core
rt n
ing er Combined, the KUL HUB and TAE strategic priorities will
eas s
L h
strengthen Malaysia Airports core business by:
ip
nd
s
• Uplifting aeronautical revenue through increased connectivity.
La
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port city • Uplifting non-aeronautical revenue and improving our airport
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service quality scores through a redesign of our passenger
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core airport
business With RtS2020, the KUL Hub and TAE strategic priorities aim to:
t
diversify
expand
lopment
• Consistently improve our airport service quality scores.
Experie
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kul Hub
The elevation of KLIA and klia2 to the preferred ASEAN hub consists of three main initiatives:
Strategic Route Development Seamless Airside Transfer & Interlining Capacity Expansion
This initiative is focused on increasing The result of this initiative will be The result of this initiative will be an
our connectivity and coverage by shorter transit times for full cost increase of between 20 and 25 million
targeted route development across and low cost carrier passengers by passengers per annum (mppa) with
more airlines and attracting at least between 18% and 40%. the optimisation and expansion of the
four or five new airlines to fly to current terminal capacity.
Malaysia each year. The main features of this initiative
will be: The main features are:
Our aim is to: • Enabling passenger transfers on • Optimisation of check-in
1. Improve short to medium haul the airside thereby eliminating counters, custom inspection
connectivity in high growth extra clearance requirements. centres and utilise remote
markets. • Transferring bags via airside stands.
2. Expand long haul destination agents behind the scenes. • Expansion at the Contact Pier
coverage. and Main Terminal Building.
• Redesign of passenger flow and
KLIA
retail areas.
klia2
TAE aims to enhance the airport experience for all our stakeholders
3 Party Servic
rd - passengers, airlines and retailers – and build on our capabilities
eP
rov to uplift our service quality. This in turn will lift both our aeronautical
ide
n r and non-aeronautical revenue.
a tio
airlines
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• Defining the target experience for passengers and the airlines
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and retailers that serve them.
ssio
• Identifying opportunities to monetise passenger experience
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as Airports
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&
customer-centric organisation.
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Au rgo
These are three main initiatives that will improve TAE in KLIA which will then be replicated across all airports managed
by Malaysia Airports.
Airline Experience will be significantly Passenger Experience will be Retailer Experience will be enhanced
enhanced through Strategic Airline enhanced through better connectivity, by commercial improvements such as
Marketing focusing on airline enhanced check-in processes and a passenger-centric mall operator, a
relationship management, route development of mobile applications. retail optimisation plan and the Eraman
analysis and development, account Examples include automatic bag drop Brand Refresh.
planning and tailored incentives. counters, and mobile apps such as
The Airline-Airport Performance will airport car park booking, premium
be further enhanced by extending airport services, airport guide and
performance monitoring on the ground integrated online shopping directory.
handlers. Operation improvements will be
characterised by the new signature
customer experiences, themed gate
experience and Malaysian Hospitality.
Sm
art P
artnerships Cap
ital Expansion and Diversification
Pa
rt n
ing er This strategy consists of two strategic priorities:
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• Landside infrastructure and business development
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nd
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• Focused and synergistic international investment.
La
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port city
air
rt f
The KLIA Aeropolis initiative is a central component.
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asin
Mgm
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core airport
business
t
diversify
expand
lopment
Experie
Aero Non
D e ve
Aero
nc e
g&
int
ernational
Mg
nin
mt
an
Pl
ou
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te AT
De OR
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M&A Airp
aeropolis
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La
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port city
air
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The Aeropolis particularly KLIA Aeropolis will be a hub for aviation,
g
olio
asin
Mgm
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Retail L
t
• Creating an aviation business ecosystem.
diversify
expand
lopment
• Supporting the business community.
Experie
Aero Non
D e ve
Aero The KLIA Aeropolis development initiative will stimulate economic
nc e
nin
mt
aeropolis
international expansion
Malaysia Airports
is on the verge of
another exciting
evolution. Our plans
are ambitious but they
are achievable.
The past decade has seen us transform
from a traditional airport operator and
manager into a global airport company with
a comprehensive scope of services and
skills. We are a competitive and renowned
airport company with ventures and
investment that goes beyond Malaysian
shores. Today, we are a world-class airport
business with a reputation for boldly raising
the bar and setting the standards for global
emulation.
notes