Mission and vision

Mission and vision

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Importance of mission and vision statement

In any form of business enterprise, be it a small, one-person operation, or a large

corporation, mission and vision statement is significant because it helps in achieving the

business goals and drafting the business strategy. (Tankovi 2013)

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The mission and vision statement helps the employees to know and understand the

kind of people they serve, what they serve them, and how to serve them. The mission and

vision statement makes the business work more comfortable, and with this achieving, the

business goals become very simple.

The mission and vision statement makes a company to understand its present position

and the steps it should take to achieve its objectives appropriately. The mission statement can

also be used to change and transform the initial culture of the business organization.

The mission and vision statement are critical in business management because while

the mission statement focuses on tactical aspects of the business, the vision statement

specializes in the plans of the company and its success. ( Darbi 2012)

The vision statement also provides direction in which the business enterprise should

go, and together with the mission statement, they help to create the business strategy and how

to manage the business correctly.

The mission and vision statement also acts as a guideline to the employee on how

he/she should manage and control the business appropriately without failure.

Reference

Darbi, W. P. K. (2012). Of mission and vision statements and their potential impact on employee

behaviour and attitudes: The case of a public but profit-oriented tertiary institution. International

Journal of Business and Social Science, 3(14)

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Tanković, A. Č. (2013). Defining strategy using vision and mission statements of Croatian

organizations in times of crisis. Economic Research-Ekonomska Istraživanja, 26(sup1), 331-342.