1100 CHURCH LANE, EASTON, PA 18044 (610) 253-6271 WWW.CRAYOLA.

COM

Contact: Mikayla Ickes

Director of Public Relations
717-123-4567
mikaylaickes@crayola.com

Fact Sheet

Mission Statement
Since 1903, Crayola has inspired children to unleash their artistic creativity. It strives to provide parents
and educators with various art tools, crafting activities and creative toys that give children the power to
express themselves. Crayola also commits to local and global stewardship by incorporating social and
environmental practices into its brand, products and relationships.

Organization Information Distinctives

• Founded in 1885 by Edwin Binney
and C. Harold Smith • Parent and Educator Resources
• Located in Easton, Pennsylvania • Hands-on Crayola Experience
• Subsidiary of Hallmark Cards, Inc. with 25 attractions
• Manufacturing • 100% renewable energy used in
o Easton, Pennsylvania U.S. manufacturing
o Bethlehem, Pennsylvania • Crayola Cares philanthropy
o Mexico City, Mexico support for nonprofits and
• Brands:
schools
o Crayola
• Crayola Create & Play – Mobile
o Portfolio Series
o Silly Putty App
Leadership Fun Facts

• Rich Wuerthele, President and CEO • First box of crayons cost 5 cents
• Steve Hoff, Executive Vice President • Changed name from Binney &
and CFO Smith to Crayola in 2007
• Initiatives
Green Pete Ruggiero, Chief Operating Officer • Currently 120 Crayola Crayon
colors
• Become carbon negative by 2022 • Produces about 3 billion crayons
• Installation of 30,000 solar panels each year – enough to circle the
• ColorCycle Marker Recovery Program globe six times
converts plastic into energy • Blue voted most popular crayon
• Campus recycling saves 2,100 tons a color
year

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