Unit 06 –Managing Successful Business

Project
Assignment Guidance Part I

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Select a research project topic
Develop Specific Objectives
Develop Hypothesis
Develop Research Questions

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Select a Research Topic

Narrow down/
Formulate a Expand the
research theme topic

Formulate a
specific
research topic

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Good research Topic should follow

 Indicate accurately the subject and scope of the study.

 Avoid using abbreviations.
 Use words that create a positive impression and
stimulate reader interest.
 Use current vocabulary from the field of study.
 Identify key variables, both dependent and independent.

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Good research Topic should follow

 Is limited to 10 to 15 substantive words.

 Do not include "study of," , “impact of ”"analysis of" or
similar constructions.
 Titles are usually in the form of a phrase, but can also
be in the form of a question.
 Can include effect of , affect of , factors of etc.

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Example
 Effect of digital technology on attracting customers
 Narrow down the topic
 Effect of digital technology on attracting customers in Zueso
Company (pvt) Ltd
 Effect of digital technology on attracting customers in
hospitality industry : A case study of Heritage hotel chain

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Dependent Variable and
independent variables
• is the variable the
The independent experimenter changes or
controls and is assumed to
variable have a direct effect on the
dependent variable.
• is the variable being tested
The dependent and measured in an
experiment, and is
variable 'dependent' on the
independent variable.

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 Examples

 Lack of sleep significantly  Stressful experiences

affects learning in 10-year-old significantly increase the
boys. likelihood of headaches.
 IV: Lack of sleep  IV : Stressful experience
 DV: Learning  DV : Headache

 Social class has a significant  Time of day has a significant

effect on IQ scores. effect on alertness.
 IV : Social Classes  IV: Time of the day
 DV: IQ Score  DV: alertness

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Example

Effect of digital technology on work

performance in Marketing department of
Zueso Company (pvt) Ltd
•DV : Attract Customers
•IV : Digital Technology

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Conceptual framework

 The conceptual framework is the researcher’s

understanding of how the particular variables in his
study connect with each other.
 Thus, it identifies the variables required in the research
investigation.
 It is the researcher’s “map” in pursuing the investigation.

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Example
 Effect of digital technology on attracting customers of
Zueso Company (pvt) Ltd
 Dependent Variable : attract customers
 Independent Variable : digital technology
 Sub variables of independent variable
 Social Media
 Management information System

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Example : Conceptual framework

Social
Media Attract
customers
MIS
IV DV

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Develop Specific/Research Objectives

Verbs can use Verbs should not use

• To find • Understand
• Identify • Know
• To Identify • Explore
• Investigate
• Examine
• Discuss

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Example

 Topic : Effect of digital technology on attracting

customers of Zueso Company (pvt) Ltd
 Main objective : To find the effect of digital technology
on attracting customers
 Research Objectives :
 RO 1: To find the effect of social media on attracting
customers
 RO 2 : To find the effect of MIS on attracting customers

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Develop Hypothesis

 A hypothesis is a prediction of the researchers’

expected findings.
 Many studies contain more than one hypothesis.
 Researchers collect data to either support or not
support a hypothesis.
 Written hypotheses are included in research plans and
reports.

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Alternative and Null Hypothesis

The Alternative
The Null Hypothesis (H0)
Hypothesis (Ha or H1)
• The null hypothesis • The alternative or
reflects that there will experimental hypothesis
be no observed effect reflects that there will
for our experiment. be an observed effect
for our experiment.

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Example

 Ha1: There is a relationship between social media and

attracting customers
 Ho1: There is no relationship between social media and
attracting customers

 Ha 2: There is a relationship between MIS and attracting

customers
 Ho 2: There is no relationship between MIS and attracting
customers

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Develop Research Questions

 RQ 1: Is there an effect of social media on attracting

customers?
 RQ 2: Is there an effect MIS on attracting customers?

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