Aditya Tiwari

Sayan Patra
Rohit Sarkar
Ratul Maity
Nirmal Yadav
 Core benefit: It is the service or benefit the product is offering. In a soft drink, a
consumer is buying the product toquench the thirst while dining at a restaurant, hotel
or on a hot day.
 Basic product : The core benefit triggers the basic product. For a soft drink, the basic
requirements are soda fizz & sweetened.
 Expected product : These are attributes expected by the consumer from the product.
In case of Pepsi, it must be served chilled to get the real taste of the drink.
 Augmented product : It is a differentiated product that is made to exceed a
consumer's expectations. Pepsi offers Diet Pepsi which is a non-sweetened soft drink for
the ones who are health conscious but are not ready to give up their loyalty for Pepsi
while choosing a drink.
 Potential product : This is where the company looks for innovate ways to satiate the
consumer. It comes for a new to the category/ sub-category and also hence forms a new
life cycle.
Product need:
Product family:
Product class:
Product line:
Product type:
Product unit :