5.

Groups
Respondent 1 – likes shopping with friends or family, studies in a group of 4 to 5, hang out
with this very group when at college and with cousins at home, likes going out, partying and
playing, not a part of any online forum, apart from family and friends consult online video
reviews from influencers.
Respondent 2 – Likes shopping with friends and family but final decision is hers, prefer
studying alone, hangout with both college and school friends, likes shopping, trekking and
movies, not a part of any online forum, consults both family and friends for suggestions
depending on the product.
Groups:

R1 – hangout with friends and brothers, prefer to work and study in small groups, part of an online
forum, considers recommendations of only friends and family.

R2 - hangout with friends, prefer to work individually, part of an online forum, considers
recommendations of only friends and family.