Theme

• Our product has the themes of Slice of Life

and memories and remembrance.
• We chose these themes as we thought
they were showed some of Disney's best
qualities. We personally chose to focus on
reliving our youths through flash backs to
them watching Disney on the sofa.
Poster Collection
Social Media
Example TikTok, we have created an example of the type of content that
would be posted to show what we intend to create in the future to help
promote Disney+.
https://www.tiktok.com/@disneyplus_advert/video/6901623341203918
085
Unique Selling Points

• Our unique selling point being that we're

aiming our campaign towards everyone.
We chose to do this because Disney has
something for everyone, and we wanted
to reach the optimal engagement with the
product.
• Our other unique selling point is our
collection of posters which can
be expanded on using other Disney
characters in the future
Potential Extra Marketing
Opportunities

• We plan to show our advert us sing the

channels that are on other services to show
the advert – using the shows themselves
•Future opportunities are that the advert can
be changed to fit other Disney owned
products, such as National Geographic or the
Discovery Channel, this is through changing
the premise of the video to fit a more
education purpose, this may be done
through having a flashback in a school or
education setting, to when a tutor/teacher
was a student and show how National
Geographic or the Discovery Channel have
changed teaching.
Our Advert
 Advert cost – making
Price for employees Time taken 2 months

ROLE DAILY HIRE COST WEEK COST (5 DAY) NOTES Length of time Over all cost

Director £1,400 Is needed for pre-production, production and post 2 months £11200
production
Producer £1,200 Is needed for pre-production, production and post 2 months £9600
production
Assistant Director £900 Is needed for pre-production, production and post 2 months £7200
production
Assistant Producer £850 Is needed for pre-production, production and post 2 months £6800
production
Researcher £120 Is needed for pre-production only 4weeks £3360

Production Coordinator £150 Is needed for pre-production and production only 6 weeks £6300

Production Runner £90 Is needed for Production days only 1 day £90

Camera Operators £350 Is needed for Production days only 1 day £350

Camera Assistants £200 Is needed for Production days only 1 day £20 0

Lighting Engineer £240 Is needed for Production days only 1 day £240

Sound Engineer £300 Is needed for Production days only 1 day £300

Editor £250 Is needed for Post production only 1 week £1750

Edit Assistant £150 Is needed for Post production only 1 week £1050

VFX Editor £300 Is needed for Post production only 2 days £600

Location Manager £300 Is needed for Pre-production only 1 week £2100

Actor/Presenter/Talent £250 Is needed for Production days only 1 day £250

TOTAL COST £51390

Advertising Cost
Format Cost per () Time rented Production cost Over all cost
TV – South West (Early Evening) (1 Minute) 1 Month - £35616
£1,272

TV - London (Early Evening) (1 Minute) 1 Month - £509824

£18,208

TV - Midlands (Early Evening) (1 Minute) 1 Month - £326480

£11,660

TV – North (1 Minute) 1 Month - £164528

(Early Evening) £5,876

TV – Wales (1 Minute) 1 Month - £87192

(Early Evening) £3,114

TV – Scotland (1 Minute) 1 Month - £212856

(Early Evening) £7,602

TikTok (1 Day) 1 Month - £140

£5
Twitter (1 Day) 1 Month - £280
£10
Extra Large Billboard (x3) (1 Week) 1 Month £900 £5700
£1,200

Total Cost £1,342,616

Overall cost

For Employees, the overall cost would

be £51,390.
For Advertising the product, the overall cost
would be £1,342,616.

Overall, the cost would be £1,394,006

Any Questions?