Summary of Objectives and Results

Title: Campaign Proposal

Problem/opportunity: Hypothetical client, Reuse-a-Cube, requested a starter campaign to

help their business get a good jump when they open.

Special circumstances: This project was completed for a class, COM 161 Convergent Media
Writing. I was required to make a proposal campaign for a made-up
company in efforts to start their company in the right direction. I
decided to take a social media approach and helped provide a
guideline this company could follow to successfully start their
business and expand.

Target public(s):  Primary: Parents with young kids

 Secondary: Bring exposure within media

Objective: 1. Increase public awareness to local community

2. Connect to a larger audience
3. Expand their market into new regions
4. Spread their company’s goals

Evaluation: 1. Hypothetically, the company reaching a local community to help start

business.

2. Also hypothetical, but if they expand their market and connect to a larger
audience that they had not previously had their second and third objectives
would be successfully met.

3. If their companies goals spread into the minds of the consumer and created
brand affinity, that would successfully achieve the objective.