7

English
Quarter 1 – Module 2:
Lesson 2: Purpose and Intended
Audience of Various Viewed Texts
English- Grade 7
Alternative Delivery Mode
First Quarter- Module 2: Purpose and Intended of Various Viewed Texts
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Larisa N. Prado
Editors: Christy Kemeiafar, Sherlane Kate Laluna, Imelda Lazaga
Reviewers: Sonia Lauronal, Blessilda Pitogo
Illustrator: Larisa N. Prado
Layout Artists: Achilles B. Mendez, Resdale Venz R. Palabrica
Quality Assurance Team: Dr. Emma C. Olandria (Moderator, English-Key Stage 3)
Dr. Merari B. Hernane (Evaluator for Grade 7 English)

Management Team:
Schools Division Superintendent:
Dr, Marilyn S. Andales, CESO V
Assistant Schools Division Superintendents:
Dr. Cartesa M. Perico
Dr. Ester A. Futalan
Dr. Leah B. Apao
Chief, CID: Dr. Mary Ann P. Flores
EPS in LRMS: Mr. Isaiash T. Wagas
EPS in English: Dr. Ma. Chona B. Redoble

Printed in the Philippines by:

Department of Education – Region VII, Division of Cebu Province
Office Address: IPHO Bldg., Sudlon, Lahug, Cebu City
Telefax: (032) 255-6405
Email Address: cebu.province@deped.gov.ph

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 7

English
Quarter 1 – Module 2:
Lesson 2: Purpose and Intended
Audience of Various Viewed Texts

Page 3
 Key Message
For Educators:

Learning is a constant process. Amidst inevitable circumstances, Department

of Education extends their resources and looks for varied ways to cater your needs
and to adapt to the new system of Education as a fortress of Learning Continuity
Plan. One of the probable solutions is the use of Teacher-made Educational
Modules in teaching.

You are reading the English- Grade 7: First Quarter Alternative Delivery
Mode (ADM) Module on “Identify the Genre, Purpose, Intended Audience and
Features of various viewed texts such as movie clip, trailer, news flash,
internet-based program, documentary, video (ENVC-I-d-6)” as written and found
in the K-12 Most Essential Learning Competencies.

The creation of this module is a combined effort of competent educators from

different levels and various schools of Department of Education-Cebu Province. In
addition, this module is meticulously planned, organized, checked and verified by
knowledgeable educators to assist you in imparting the lessons to the learners while
considering the physical, social and economic restraints in teaching process.

The use of Teacher-made Educational Module aims to surpass the challenges

of teaching in a new normal education set-up. Through this module, the students are
given independent learning activities, which embodies in the Most Essential Learning
Competencies based from the K-12 Curriculum Competencies, to work on in
accordance to their capability, efficiency and time. Thus, helping the learners acquire
the prerequisite 21st Century skills needed with emphasis on utmost effort in
considering the whole well-being of the learners.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher!

This part of the module gives you

helpful tips, suggestions or strategies that
will make the learning process easy and
efficient to the learners.

As the main source of learning, it is your top priority to explain clearly on how
to use this module to the learners. While using this module, learner’s progress and
development should be recorded verbatim to assess their strengths and weaknesses
while doing the activities presented independently in safety of their homes.
Moreover, you are anticipated to persuade learners to comply and to finish the
modules on or before the scheduled time.

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For the Learners:

As a significant stakeholder of learning, Department of Education researched

and explored on innovative ways to address your needs with high consideration on
social, economic, physical and emotional aspects of your well-being. To continue the
learning process, DepEd comes up with an Alternative Delivery mode of teaching
using Teacher-Made Educational Modules.

You are reading the English- Grade 7: First Quarter Alternative Delivery
Mode (ADM) Module on “Identify the Genre, Purpose, Intended Audience and
Features of various viewed texts such as movie clip, trailer, news flash,
internet-based program, documentary, video (ENVC-I-d-6)” as written and found
in the K-12 Most Essential Learning Competencies.

This module is especially crafted for you to grasp the opportunity to continue
learning even at home. Using guided and independent learning activities, rest
assured that you will be able to take pleasure as well as to deeply understand the
contents of the lesson presented; recognizing your own capacity and capability in
acquiring knowledge.

This module has the following parts and corresponding icons:

The first part of the module will keep you on

tract on the Competencies, Objectives and
WHAT I NEED TO KNOW
Skills expected for you to be developed and
mastered.

This part aims to check your prior knowledge

WHAT I KNOW on the lesson to take.

WHAT’S IN This part helps you link the previous lesson to

the current one through a short exercise/drill.

The lesson to be partaken is introduced in this

part of the module creatively. It may be
WHAT’S NEW through a story, a song, a poem, a problem
opener, an activity, a situation or the like.

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 A brief discussion of the lesson can be read in
WHAT IS IT this part. It guides and helps you unlock the
lesson presented.

A comprehensive activitiy/es for independent

practice is in this part to solidify your
WHAT’S MORE
knowledge and skills of the given topic.

This part of the module is used to process

WHAT I HAVE LEARNED your learning and understanding on the given
topic.
A transfer of newly acquired knowledge and
skills to a real-life situation is present in this
WHAT I CAN DO part of the module.

This activity assesses your level of mastery

ASSESSMENT towards the topic.

In this section, enhancement activities will be

ADDITIONAL ACTIVITIES given for you to further grasp the lessons.

This contains answers to all activities in the

ANSWER KEYS module.

At the end of this module you will also find:

References Printed in this part is a list of all reliable and valid

resources used in crafting and designing this module.

In using this module, keep note of the fundamental reminders below.

1. The module is government owned. Handle it with care.

Unnecessary marks are prohibited. Use a separate sheet of paper
in answering all the given exercises.

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 2. This module is organized according to the level of understanding.
Skipping one part of this module may lead you to confusion and
misinterpretation.

3. The instructions are carefully laid out for you to understand the
given lessons. Read each item cautiously.

4. This is a Home-Based class.Your reliability and honor in doing the

tasks and checking your answers are a must.

5. This module helps you attain and learn lessons at home. Make sure
to clearly comprehend the first activity before proceeding to the next
one.

6. This module should be returned in good condition to your

teacher/facilitator once you completed it.

7. Answers should be written on a separate sheet of paper or

notebook especially prepared for English subject.

If you wish to talk to your teacher/educator, do not hesitate to keep in touch

with him/her for further discussion. Know that even if this is a home-based class,
your teacher is only a call away. Good communication between the teacher and
the student is our priority to flourish your understanding on the given lessons.

We do hope that in using this material, you will gain ample knowledge and
skills for you to be fully equipped and ready to answer the demands of the
globally competitive world. We are confident in you! Keep soaring high!

WHAT I NEED TO KNOW

Good day dear learner!

This module is solely prepared for you to access and to acquire lessons
befitted in your grade level. The exercises, drills and assessments are carefully
made to suit your level of understanding. Indeed, this learning resource is for you to
fully comprehend the Genre, Purpose, Intended Audience and Features of
various viewed texts such as movie clip, trailer, news flash, internet-based
program, documentary, video (ENVC-I-d-6). Independently, you are going to go
through this module following its proper sequence. Although you are going to do it
alone, this is a guided lesson and instructions/directions on how to do every activity
is plotted for your convenience.

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 Using this learning resource, you are ought to Identify the Genre, Purpose,
Intended Audience and Features of various viewed texts such as movie clip,
trailer, news flash, internet-based program, documentary, video (ENVC-I-d-6)
as inculcatedin the K-12 Most Essential Learning Competencies.

Using separate modules, this competency is divided into three lessons, as

follows:

Lesson 1: Genre of various Viewed Texts

Lesson 2: Purpose and Intended Audience of Various Viewed
Texts
Lesson 3: Features of Various Viewed Texts

At the end of this module, you are expected to achieve the Lesson 2
objectives for this session:

 recognize the purpose and intended audience of various viewed texts,

 construct appropriate dialogues to given purpose and intended
audience of viewed texts, and
 manifest sense of responsibility and appropriateness in viewing
shows/programs/videos.

Disclaimer: The pictures used in this module is to put emphasis and to show
concrete examples for deeper understanding of the lesson. Department of
Education-Cebu Province does not promote, claim or own the presented pictures.
Links for the sources are found in the reference part of the module.

WHAT I KNOW

Test I
Directions: Study the kinds of shows/programs/videos below. Draw a heart
if you think you can watch it alone, a happy face if you think you
can watch it together with your parents/adults, and a cross mark (X)
if you think it is prohibited/not for you to watch.

1. ______ 2. ______ 3. ______ 4. ______

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 5. ______ 6. ______ 7. ______ 8. ______

9. ______ 10. ______ 11.______ 12. _____

13. ______ 14. _____ 15. _____

Test II.
Directions: Write at least one title of the show/program/videoyou have viewed
thatgives:

INFORMATION ENTERTAINMENT INFLUENCE

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 WHAT’S IN

Test I.
Directions: Match the genre of viewed text in Column A to its appropriate
show/video/program in Column B.

COLUMN A COLUMN B

___1. Educational Show for students

___2. Documentary Show for teachers
___3. Advertising Videos for kids
___4. Television Program for athletes
___5. Internet Video for gamers a. b.
___6. Film production for family
___7. Television Program for chef
___8. Internet Video for online sellers
___9. Educational Show for artists
___10. Documentary Show for environmentalists
___11. Television Program for aspirant actors c. d.
___12. Television Program for doctors
___13. Advertising videos for workers
___14. Television Program for pet lovers
___15. Film production for historians

e. f.

g. h. i. j. k.

l. m. n. o.

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Test II.
Directions: Choose from the callouts of information below at least two (2)
descriptions that best describe the word/s inside the boxes below.

a. to amuse the b. to give data c. to influence

audience someone

e. to convince f. to share facts

d. to give fun
the people

1. to inform 2. to entertain 3. to persuade

WHAT’S NEW

Directions: Study the Road Map and answer the questions that follow.

Victory St.

Love St.

Faith St.

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1-3. What are the shows/programs/videos thatcan be found in Faith Street?

4. What street is the cooking show/program/video located?

5. What is the show/program/video found beside the ice cream shop?

6. What show/program/video on Love Street that is focused on Science?

7. What show/program/video is beside the church?

8-10. What are the shows/programs/videos that can be found in Victory Street?

11. What show/program/video on Faith Street that showcases talents?

12. What show/program/video in Victory Street helps solve Math problems?

13-15. What are the shows/programs/videos that can be found in Love Street?

WHAT IS IT

PURPOSES OF VIEWED TEXTS

Its purpose is to enlighten the audience about real-world

To Inform topics and provide facts on those topics. (News Flash, TV
Broadcasting, Documentaries, Educational Videos and etc.)

“It’s Experiment Time— “Hon. Mayor and his “Philippines is known as

using Candle and paper, driver are positive in the center of Marine
we can make a Candle COVID-19” Biodiversity all over the
Lamp!” world”

Its purpose is to amuse audience; this does not mean that the
shows/programs/videos must be happy; it could be a tragedy, but the
To Entertain main reason is to occupy or keep the audiences’ interest. (Movie, Movie
Trailers, Television & Internet Videos and etc.)

“Yes,I am growing “I have a new “Show us your

but we are also upload! Enjoy talent!
Magpakitanggilasn
growing apart.” watching it.”
a!”

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 Its purpose is to convince the audience to agree with the producers.
To Persuade
(TV Advertisements, and etc.)

“Drinking one glass a “It is indeed the “I’m finding my way. Come
day helps boost your best tasting chicken and Join our growing
kid’s immune in town!” community!”
system.”

INTENDED AUDIENCE OF VIEWED TEXTS

Kinds of Intended Audience

Intended Audience is
identified as the targets or 1. Everyone (everybody can watch)
recipients for particular 2. Specific Persons/Audience:
videos/shows/programs. (Students, Parents, Mother, Ladies,
Employees, Artist, etc.)
3. Age Preference: (Youth, Children,
Adult, Elder, etc )

“I am selling a brand “Tuloy pa rin ang pagbibigay “I will be very happy if

new Nike shoes with ng tulong at pag- you choose me to be
tags and box.” asasaatingmgaka-studio!” your coach in this
season”

online sellers, family, everyone aspirant singers,

everyone
everyone

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 WHAT’S MORE

Test I.
Directions: Identify the purpose of the given viewed texts based on the
given dialogues/lines/scripts.

a. to inform b. to entertain c. to persuade

“I am here in the Biggest Salt Farm of Pangasinan. We are going to

_____1.
witness the process on how salts are made.”

_____2. “Why settle for anything less? Get lusciously soft and 100% dandruff-
free hair! It is possible—with the new formula—a shampoo with
Moroccan Argan Crème.”

_____3. “That’s why I take this medicine every day because it has complete
vitamins and nutrients needed for our body.”

_____4. “Painting makes me calm. Sabini mama

huwagakongmagpapadalasa pressure.”

_____5. “If President Emilio Aguinaldo is born at present time; he will be

known as “RK” or Rich Kid in our society today because he was
born in a rich and famous family.”
_____6.
“Pagdatingsamerienda, the more the merrier dito. Kaya ano pang
hinihintayniyo? Hali na at dalhin ang buongpamilay!”

_____7. “Tuloy pa rin ang bayanihansa Plastic ni Juan Project para

samgaupuannaibibigaysamgapaaralan.”

_____8. “Did you know that Starfish is not a fish? It is a family of sea
urchins.”

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_____9. “Sir, di ka bababalikan o kaya gantihan ng mga ‘yon? Baka gantihan
ka nila sir at patalikodnatraydorin.”

_____10. “I have a special announcement tonight. I want to confirm that Nadine Lustre
and James Reid are officially separated as boyfriend-girlfriend relationship.”

_____11. “I will teach you how to make a paper dry under water.”

_____ 12. “Welcome to the Super Awesome Mobile Legends Training and
Development Center for Heroeswho want to play better and
beLegendary Teammates and Friends brought to you by the
Satellite.”

_____ 13. “Car Loan with low amortization, Home Loan with no hidden fees,
Investment expertise that helps your money grow, and Online Banking that
lets you do all your transactions. What you want in a bank, check it out at
this Bank! Here, You're in Good Hands.”

_____14. “Erik, kailanganmongumawit ng PangakoSa’yo.”

_____15.
“Let us know the meaning of the Cry of the Dead Whale, and meet
the junk artist who made this masterpiece through waste and
garbage!”

Test II.
Directions: Based from dialogues/scripts/lines of the shows/programs/videos
presented above, identify theintended audience. Put a tick mark (/)
to the audience it caters. You can choose two or more answers. If
you happen to choose specific persons/audience, write the exact
intended audience.
INTENDED AUDIENCE
Specific
Item
Persons/Audience
Nos. Everyone Children Family Adults Students Youth
(Write the exact
audience intended)
1
2
3
4
5
6
7
8

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 9
10
11
12
13
14
15

WHAT I HAVE LEARNED

Directions: Answer the questions below.

1. In your own opinion, what is the most important purpose of various viewed
texts? Why?

2. If you were given a chance to make your own show/program/video, to whom

will it be intended for and why?

WHAT I CAN DO

Directions: Give what is asked.

A. TO INFORM

(Choose only one (1) show/program/video that you have viewed wherein its purpose
is to educate, to teach, or to share knowledge to the audience.)

1. What is the title of the show/program/video that you have viewed?

____________________________________________________________

2. What is the show/program/video you viewed all about?

____________________________________________________________

3. Who can benefit from this show/program/video?

____________________________________________________________

4. What is your favorite tagline/line/script from that show/program/video?

____________________________________________________________

5. List down at least 3-5 things youlearned from that show/program/video.

____________________________________________________________

6. If you are going to make your own informative show/program/video, what will it be
and why?
____________________________________________________________

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B. TO STUDENTS

(Choose only one (1) show/program/video that you have viewed wherein its intended
audience is student.)

1. What is the title of the television show/program that you have viewed?
____________________________________________________________

2. What is the television show/programall about?

____________________________________________________________

3. What is your favorite line/script from that television show/program?

____________________________________________________________

4. List down at least 3-5 things you learned from that show/program/video.
____________________________________________________________

5. Why is it helpful to students?

____________________________________________________________

6. If you are going to make your own show/program/video for students, what will it be
about?
____________________________________________________________

ASSESSMENT

Directions: Write the appropriate tagline/dialogue/script on the following

topics based on the given purpose.

A. TO INFORM

1. COVID-19-

2. ABS-CBN Closure-

3. Cyberbullying-

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4. Department of Health-

5. Department of Education-

B. TO ENTERTAIN:

1. Talent Show-

2. Movie -

3. Talk Show-

4. Game Show-

5. Television Show-

C. TO PERSUADE:

1. Shampoo-

2. Fried Chicken-

3. Milk-

4. Hotel-

5. Cellphone-

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 ADDITIONAL ACTIVITY/IES

Directions: List down the shows/programs/videos that male and female family
members prefer to watch/view. Use the template below.

Names: (Male) Preferred Show Names: (Female) Preferred Show

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 ANSWER KEYS

WHAT I WHAT’S IN WHAT’S NEW WHAT’S MORE

KNOW Test II 11 Show us your Test I
Test I 1b&g Talent 1a
Answers Vary 2a&d 12The 2b
3c&e GoofyKooky Math 3c
Test II WHAT’S Show
4b
5a
Answers Vary NEW 13-15 6c
1-3 Show us Experiment, 7b
WHAT’S IN your Talent, Documentary, 8a
Test I Mukbang& Survey Says 9b
1k ASMR, World 10 b
2b 11a
Religions 12 c
3i 4. Victory St. 13 c
4m 5. Jungle 14b
5a Adventure 15 a
6h 6. Experiment
7o 7. Survey Test II
8c Says Answers Vary
9f 8-10 Let’s WHAT I HAVE
10b LEARNED
Get Cooking, Answers Vary
11 l The
12 n GoofyKooky WHAT I CAN DO
13 g Math Show, Answers Vary
14 e Jungle ASSESSMENT
15 j Adventure Answers Vary

ADDITIONAL
Test II ACTIVITIES
1B&G Answers Vary
2A&D
3C&E

Notes to the Teacher!

The teacher will check all

the Answers Vary Part.

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For inquiries or feedback, please write or call:
Department of Education – Region VII,
Division of Cebu Province
Office Address: IPHO Bldg., Sudlon, Lahug, Cebu City
Telefax: (032) 255-6405
Email Address: cebu.province@deped.gov.ph

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