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  • BBM 4117 Strategic MGT Virtual Cats Sept-Dec 2020 Mku - DR Evans N M

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    Mount Kenya University virtual assignment for September to December 2020. The assignment is for the Faculty of Business and Economics, Department of Management. Students must answer 4 questions relating to strategic management concepts - defining a mission statement and its components, explaining generic strategies and their significance, detailing the 5Ps of a strategy and their importance, and analyzing the behavior and resilience of question marks in product life cycle and Boston Consulting Group models, using diagrams. The assignment is worth 30 marks.

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    Mount Kenya University virtual assignment for September to December 2020. The assignment is for the Faculty of Business and Economics, Department of Management. Students must answer 4 questions relating to strategic management concepts - defining a mission statement and its components, explaining generic strategies and their significance, detailing the 5Ps of a strategy and their importance, and analyzing the behavior and resilience of question marks in product life cycle and Boston Consulting Group models, using diagrams. The assignment is worth 30 marks.

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    © All Rights Reserved
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    61 views1 page

    BBM 4117 Strategic MGT Virtual Cats Sept-Dec 2020 Mku - DR Evans N M

    Uploaded by

    cyrus
    Mount Kenya University virtual assignment for September to December 2020. The assignment is for the Faculty of Business and Economics, Department of Management. Students must answer 4 questions relating to strategic management concepts - defining a mission statement and its components, explaining generic strategies and their significance, detailing the 5Ps of a strategy and their importance, and analyzing the behavior and resilience of question marks in product life cycle and Boston Consulting Group models, using diagrams. The assignment is worth 30 marks.

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    © All Rights Reserved
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    MOUNT KENYA UNIVERSITY

    VIRTUAL
    SEPT-DEC 2020 ASSIGNMENT

    FACULTY : BUSINESS AND ECONOMICS


    DEPARTMENT : MANAGEMENT
    COURSE CODE : BBM 4117
    COURSE TITLE : STRATEGIC MANAGEMENT
    LECTURER : DR EVANS NYAMBOGA MANDERE

    INSTRUCTIONS
     Answer All Questions

    1) What is a mission statement? Explain its tenets and grey areas. Use examples

    2) State and explain the significance of the generic strategies in an organization

    3) Explain the 5Ps of a strategy. Indicate its significance in modern mgt

    4) Explain the behaviour and resilience of question marks in PLC and BCG models. Use diagrams

    (30 marks)

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