FALL 2020 PORTFOLIO

OLFRED KWAN
 MAPPING
THE INVISIBLE
SEQUENCE / PROCESS

PROJECT GUIDELINES: TIME

Visually map out

gathered data based on 2.5
an invisible subject WKS

JOINT POPS/ PAIN:

PAIN SCALE
Visually map out
gathered data based 1–5
on the amount of times
my joints pop and the
associated pain levels
INSPIRATION / RESEARCH
GATHERED DATA

{K} {E} {S} {N}

{C} {L} {A} {T}
Pain 1 - 5 {F} {W}
time 8am-11am 11am-2pm 2pm-5pm 5pm-9pm 9pm-12am
Date

{F} {F} {F} {W} {T} {A} {L} {L} {K} {K} {A}
{K} {C}
{E}
{F} {F} {W} {N}
{C}
{L}
{F} {W} {F} {K} {N}
EARLY SKETCHES
INITIAL DESIGN
NEW DIRECTION

VISUAL INCLUDES OWN BODY

This aids in clearly visualizing

the various pain levels and the
recorded joints in reference to
my own body
ITERATIONS
 Th i s s t u d y o b s e r v e d t h e a m o u n t o f j o i n t p o p p i n g t h a t o c c u r re d
o v e r a 2 w e e k p e r i o d o f t i m e . Th e d a t a c o l l e c t e d re v e a l e d t h e
m o s t p ro m i n e n t j o i n t s t o p o p a re t h e fi n g e r s . N o t o n l y d o e s t h i s
8-11 11-2 2-5 5-9 9-12 c a t e g o r y h a v e t h e h i g h e s t a m o u n t o f p o p s , i t a l s o s h o w s a t re n d
AM PM PM PM AM i n w h e n t h e y w o u l d p o p ; s t a y i n g w i t h i n t h e 8 - 11 a m t i m e w i n d o w.
Th i s i n d i c a t e s t h a t t h e re m a y b e a h a b i t u a l m o v e m e n t t h a t t r i g g e r s
a pop in these joints during the early waking hours. Being able to
n o t i c e t h i s t re n d b r i n g s a n e w f o u n d a w a re n e s s t h a t w i l l h e l p m e
f o c u s a t t e n t i o n a n d c a re t o w a rd s c e r t a i n p a r t s o f m y b o d y. Ta k i n g
note of the pain levels, indicated by the various colors in the
g r a p h , a l s o re v e a l w h i c h p a r t s re q u i re m o re i m m e d i a t e a t t e n t i o n
a n d c a re w i t h s t re t c h i n g o r p h y s i c a l t h e r a p y.
FINAL

This study observed the amount of joint popping that occurred over
a 2 week period of time. The data collected revealed the most
p r o m i n e n t j o i n t s t o p o p a r e t h e fi n g e r s . N o t o n l y d o e s t h i s c a t e g o r y
8–11 11–2 2–5 5–9 9–12 have the highest amount of pops, it also shows a trend in when they
AM PM PM PM AM w o u l d p o p ; s t a y i n g w i t h i n t h e 8 – 1 1 a m t i m e w i n d o w. T h i s i n d i c a t e s
that there may be a habitual movement that triggers a pop in these
joints during the early waking hours. Being able to notice this trend
brings a newfound awareness that will help me focus attention and
c a r e t o w a r d s c e r t a i n p a r t s o f m y b o d y. Ta k i n g n o t e o f t h e p a i n
levels, indicated by the various colors in the graph, also reveal
which parts require more immediate attention and care with
s t r e t c h i n g o r p h y s i c a l t h e r a p y.
COACHELLA
BRANDING
PROJECT
SEQUENCE / PROCESS

PROJECT GUIDELINES:

Rebrand Coachella based on research

of the music festival

Deliverables include:

18 x 24 in. poster
10 x 13.5 ft. billboard
14 x 38 ft. highway billboard
General Admission Pass
VIP Pass
INSPIRATION / RESEARCH
VERY FIRST DESIGN

S
ID
E
A
FRIDAY APRIL 12–SUNDAY APRIL 15
HEADLINING:

CHILDISH GAMBINO JAUZ

TAME IMPALA THE ROOTS
ARIANA GRANDE GHASTLY

Montserrat EMPIRE POLO CLUB, 81-800

Alternates
AVENUE 51, INDIO
UNITED STATES OF AMERICA
SKETCHES
ITERATIONS

ILLUSTRATIVE APPROACH

Using procreate to illustrate

the background and main
image of the record flower
design motif.

ISSUES

Lack of hierarchy
Ineligible type
No QR code
Heavily illustrative
Logo needs work
NEW DIRECTION

A M A S S I VE M U LT I – G E N R E M U S I C FE S T V I A L
F R I DAY, A PR I L 12 – S UNDAY, A PR I L 15

CHILDISH GAMBINO
ARIANA GRANDE
TAME IMPALA
THE ROOTS
GHASTLY
JAUZ

COACHELLA.COM @ COACHELLA

E M PIRE P OLO CLU B , 81-80 0 AVE NUE 5 1 ,

IN DIO, U N ITE D STATE S O F AM E R IC A
FINAL DELIVERABLES
A M A S S I VE M U LT I – G E N R E M U S I C FE ST V I A L

CHILDISH GAMBINO
ARIANA GRANDE
TAME IMPALA
18 x 24 POSTER
THE ROOTS
GHASTLY
Use of 3 point grid
JAUZ
Translucent Flowers
F R I D AY , A P R I L 1 2 – 1 5
QR code now green
COACHELLA.COM @ COACHELLA

E MPIRE POLO C LU B , 81- 800 AVENU E 51, INDIO, USA Horizontal Title
Building Billboard
10 x 13.5 feet
 FR IDAY, A PR IL 12 – 15
COACHELLA.COM @ COACHELLA
E MPIRE POLO CLUB , 8 1-8 00 AVE N UE 5 1, IN DI O , U S A

HIGHWAY BILLBOARD
14 x 38 feet Emphasis on horizontal title and headliners
FESTIVAL
PASSES

GENERAL
ADMISSION
VIP
ADMISSION
CREATIVE
PRACTICE
AS PROTEST
SEQUNCE / PROCESS

PROJECT GUIDELINES:
Protest an issue you as a designer feel passionate
about, believe in, and feel deserves attention

Issue chosen: lack of design software awareness

Creatives are under the impression that digital design can only be
done through adobe software because it is considered industry
standard. For people less priveleged, maintaning the Creative
Cloud subscription is next to impossible.

Deliverables include:
Instagram account
instagram content
36 X 48 in. Poster
COUNTER ARGUEMENT

“ADOBE PROVIDES 2 WEEK TRIALS”

“ADOBE IS CONSIDERED INEXPENSIVE TO

SOME PROFESSINAL DESIGNERS”

“NO OTHER SOFTWARE WORKS LIKE ADOBE”

“ADOBE PROVIDES ALL THE TOOLS A GRAPHIC

DESIGNER MAY NEED”

“ADOBE IS INDUSTRY STANDARD”

Numerous resources are available
for a small fee (or free) compared to
what Adobe is charging. By bringing
more awareness of these alternativs
through a social media platform,
young creatives and people who
do not have spare resources have a
higher chance to create digital works
and also further thier design skills.
INSPIRATION / RESEARCH
RESEARCH
FINAL DELIVERABLES

ALL DELIVERABLES DONE

WITHOUT USING ADOBE
SOFWARES

PROGRAMS USED
PHOTOPEA
GRAVIT

36 X 48 in. Poster
Instagram account / content

Instagram account