1.

Credit Unit: 3
2. Course Code: COMM 14
3. Course Title: INTRODUCTION TO DEVELOPMENTAL COMMUNICATION
4. Semester: 1st
5. Pre-requisites (if any): COMM 1

B. Course Objectives and Learning Outcomes

1. Course Description
This three-unit course aims to familiarize students with the evolution of underlying
principles of development communication and mechanics of undertakings for social development
using various media. Also, relationship between development communication and mass
communication will be tackled.
2. Course Objective/Outcome (optional)- Terminal competencies

3. Course Learning Outcomes

Course Learning Outcomes (CLOs) Aligned SOs*
At the end of the course, students should be able to;
• Identify and discuss Philippine and global societal problems;
• Assess the relationship of development and communication;
• Explain the concepts of development communication;
• Recognize the role of mass communication in developmental
change;
• Create sound program or output applying the principles of
development communication areas of practice.

C. Instructional Design
START TO MIDTERMS
MIDTERMS TO FINALS

Ongkiko, V. & Flor, A. (2006). Introduction to Development

Required Textbook
Communication. Quenzon City: UP Open University.