Calculated risk taking

Secondly is calculated risk taking. She encountered many problems during the process
of packing rice where a truck containing rice had to be placed in front of her house. However, a
high degree of determination led Mrs. Faiza to pack the rice under the “Bunga Raya” brand and
distribute it around Johor Bharu. During the nine days, the Mrs. Faiza produced rice business
established in 1982 received a great response from fragrant rice lovers. The Faiza Rice
business has been expanding around Johor Bharu, Malacca and Kuala Lumpur. Acceptance
from customers of Faiza Company is officially a Corporate Company under the name Faiza
Company Sdn. Bhd (SFSB) in 1992.

In 1998, she again took the risk by promoting Indian rice that is believed to be good for
people with diabetes, obesity and high blood pressure. Seeing an unhealthy lifestyle led to Mrs.
Faiza's idea of producing this phony rice. To prove the benefits of the rice, the company has
partnered with Universiti Putra Malaysia (UPM) to conduct the study and the results are positive.
The existence of the rice has received a huge response from Malaysians and has become a
staple of the Malaysian diet. Her risk-taking attitude has motivated him to start a business by
receiving stitches to become a well-known entrepreneur in Malaysia with Faiza Sdn. Bhd.
known as Faiza Rice.

Firmness

Lastly, Mrs. Faiza Bawumi Sayed Ahmad has a soft personality but she is firm. She
always made sure her company is always at the track and set a goal to make a profit every
year. She is an active person because she will fill her free time with activities. After emigrating to
Malaysia, she took up sewing work before producing spices under the Paya Bunga brand.
Today, her products are known for being one hundred percent Islamic, halal and of high quality.
Mrs. Faiza Bawumi is determined to become the biggest Zakat payer in Malaysia for wanting to
help the underprivileged with her hard work. She is a firm person with her employees to do
business successfully.