GROUP 1

By:
Perez, Danna Grace
Ampalayo, Zyra Mikaella
Dave, Alyssa R.
Dela Cruz, Catherine Kate
Heven, Angel Roi

 
EXECUTIVE SUMMARY
Ensaymada , a Filipino sweet pastry that is said to be a variation of the Ensaymada’s, a similar bread that uses pork
lard as an ingredient that originated in Majorca (the largest island of Spain) but you may know it as a snail shell-
shape bread with margarine and sugar.

It has been a part of our childhood, eating or buying ensaymada as a snack or "baon" whenever you pass by a
bakery. It is one of the most popular pastries all-year round, either as gifts or as party snacks. As years passed by,
the old-style ensaymada has been forgotten because a lot of new pastries keep popping up, so we want to make it
alive and make it a trend again.

For this, we present to you, creamy tum, a business that offers a wide variety of flavored ensaymada, ranging from
the classic to the all-time favorites choco, ube, oreo, and more.

SECTION 1
PERSONAL DETAILS

Danna Grace Perez

She was born in Lingayen, Pangasinan on the 15th day of February
2004. She is now currently 18 years old and taking a Bachelor of
Science in Tourism Management at the University of Perpetual Help
System Dalta. She dreams of working as a cruise attendant.
PERSONAL DETAILS

Zyra Mikaella Ampalayo

She was born in Sucat, Muntinlupa City on the 5th day of June
2004. She is pursuing a Bachelor of Science in Tourism
Management degree at the University of Perpetual Help System
Dalta. She dreams of working as a chef on a cruise ship.
PERSONAL DETAILS

Catherine Kate DelaCruz

She was born on August 13, 2003. She completed her primary
education at Maranatha Christian Academy School and is now
enrolled in the tourism management program at the University of
Perpetual Help System in Dalta. She is also extremely motivated
because of her inspiration which is her family and always thinks
positive because she wants to have a good future and to
accomplish her goals.
PERSONAL DETAILS

Alyssa Dave
She was born on September 15, 2003. She completed her
primary education at May Flower Academy, Saint Francis of Assisi
College, and Mary Immaculate Parish Special School and is now
enrolled in the tourism management program at the University of
Perpetual Help System in Dalta. She is also extremely motivated,
passionate, and focused on her personal career; she can handle
making tough decisions and is able to give good instructions in
providing direction, guidance, and support.
PERSONAL DETAILS

Angel Roi Heven

She is now 18 years old and taking a Bachelor of Science in
Tourism Management at the University of Perpetual Help System
Dalta. She dreams of working as a flight attendant or linguistics
OVERVIEW OF THE BUSINESS

Creamy tum is a business which offers creamier and tastier ensaymada that ensures excellent quality taste
that will surely satisfy the ensaymada cravings of our dear customers. Our creamy tum offers a wide variety of
fillings for the ensaymada, making our product stand out from other ensaymada. The estimated price of our
product ranges from 20-40 for 1 piece because of the wide variety of fillings that we offer. The company’s
goal is to make high-quality products while serving the customers with a smile, keeping in mind that the
cost should be affordable to everyone. The target is to be able to accommodate people 10-55 years old, with
their prices being accessible to anyone. Our company is located at 66 JP Rizal St, Tuazon Village Pamplona
Uno Las Piñas City. The specific location is being chosen because of the popularity when it comes to online
and onsite selling. As online selling became more popular because of the pandemic we choose a spot that is
easy to locate by the customers. These locations are available for online and physical stores, in this location it
makes our business easy to market online because there are many online groups and posts that sell products
nowadays. Also, in this location we can safely offer food delivery to people, as we can limit the interaction in
the physical store and while satisfying customers by delivery. Moreover, Creamy Tum will conveniently provide
creamy ensaymada and other services-well.
NAME OF THE BUSINESS

The name of the company is "Creamy Tum" because we will offer

creamier ensaymada that will fill your tummies. Our tagline is
"Taste Real, Feel Surreal" because after you eat our ensaymada
you won't believe that a tasty, creamy, and yummy ensaymada
exists. The company is inspired to build this business because the
old-style ensaymada has been forgotten because a lot of new
pastries keep popping up, so they want to make it alive and make
it a trend again.
 BUSINESS PLAN PROPER
THE NEEDS
The information below shows the problem/need of the business plan based on the gathering data.

1. The ensaymada is common in many It is always commonly found in small bakeries around
Las Pinas City.
bakeries’ shops
It is made/manufactured by Filipinos specially the students of
2. It is a proudly famous Filipino pastry. University of Perpetual Help System Dalta.

3. We offer a wide variety of flavored The students from the University of Perpetual Help System Dalta
ensaymada came up with a unique idea by starting an ensaymada business.

The students decided to establish their business at 66 JP Rizal St,

4. The business location Tuazon Village Pamplona Uno Las Piñas City.
 MISSION, VISION AND VALUES
“We commit to provide a creamier and satisfying ensaymada with affordable and tolerable price to our

MISSION : beloved customers and to convince them to keep coming back for our delicious treats. Our mission is to
bring back the classic ensaymada in the pastry industry because it's been forgotten and merely
recognized by people. We hope this business will earn the target profit in the next 2 years”

“We envision to be known as one of the best homemade ensaymada shops in town. Being best means
VISION : offering high quality products to the customers that will make them happy and satisfied with our ensaymada.”

Professionalism - Here in our company we always assure that all of us have had this kind of attitude
because ourselves are the face of our company, so we need to assure the display of the attitude
towards our job and our company.
VALUES :
Integrity - It is needed so we can trust each other specially when it comes to money.

Respect - It helps to improve communication between colleagues, increase teamwork and reduce stress as
peace in the workplace. Increase productivity, knowledge and understanding
 MARKETING PLAN
The Creamy Tum company provides the marketing strategy for its organization; this will assist
the company in providing a guide for an executive strategy in which the management
provides the product itself, which knows its target market and specifies its competitors, and
the management team with a group of high-level associates hired by the business owner to
handle critical tasks.

These people are at the top of a company's or business's management structure, and each
one specializes in a different aspect of business management. This will help Creamy Tum
operate in the field of food service businesses, as these people will manage the business.
These people will handle the business based on their knowledge and the responsibility
assigned to them, as they are trusted by the owner. These individuals will also gain
experience and knowledge in this field.
MARKETING PLAN A
Creamy Tum is a business that sells creamy and
satisfying ensaymada. Our Creamy Tum ensaymada is
a cupcake shaped bread that is filled with creamy
cheese. People who will buy our Creamy Tum

PRODUCT ensaymada are not only buying our food, but they are
buying happiness for their families and friends when
they receive our delicious and creamy ensaymada. The
product of Creamy Tum has an edge over other
companies that sell ensaymada, because of the quality
and affordability we offer.
MARKETING PLAN A
The goal for our target customers is to be able to
accommodate people ages 10 to 55, at prices
that are affordable to anyone. Our target market
TARGET consists of students, families, and workers who

MARKET can easily obtain our product at a low cost,

especially since our company's product can be
served as "freshly baked" allowing our customers
to get it and buy it quickly while receiving good
service.
MARKETING PLAN A
COMPETITORS

Cafe Mary Grace

Cafe Mary Grace is a homegrown cafe/restaurant known for bringing

Goldilocks the “Goodness of Home” to the plate and fresh-from-the-oven pastries,
ensaymadas and cheese rolls. It is open Monday to Saturday,
Goldilocks Bakeshop Inc produces bread and 11:00am-11:00pm
bakery products. The Company supplies bread
and bread-type rolls, cakes, pies, chocolate
popcorn, and other perishable bakery products.
Goldilocks Bakeshop serves customers
worldwide.

 
 Our products will be affordable to everyone, as we sell them by piece and by box,
which are Php 66 and Php 500. We came up with these prices by using the cost-plus
strategy, which involves marking up a product's original unit cost to determine its final
selling price. Everyone can avail our product, because it is very affordable and everyone
who earns a salary with minimum wage has the ability to avail it. And also, besides the
creaminess of our product, our product is also more affordable than any other brands and
companies who sell ensaymadas. Our product price is very reasonable because it
satisfies the cravings and tummy of our customers.

Advertising Creamy tum has an 8400 budget for advertising. Each year it grows due to the
increase in sales or its expansion in different areas. We create Social Media accounts
like Facebook and Instagram for bulk orders, due to the pandemic many people are
obsessed with the marketplace or instagram account to be able to order instantaneously.
In our first attempt at this we will have discounts on the first 50 who buy it.
 Our store will use the following tools of Advertisement:

We will use a banner We will use We will use a

We will use
or tarpaulin Digital direct telephone
Social Media
advertising

This is to get To
We will Where we can
our customers' reach our specific communicate to
advertise our
attention by target market our customer
store/business
putting a segments with where we will meet
through internet customized
banner and our target
promotion to messages Digital
tarpaulin in Las customer service
promote our direct advertising
Pinas City. goals.
items. and marketing.
SOCIAL MEDIANowadays, social media is our primary mode of communication, so we may market our products on platforms
such as Facebook, Instagram, and Twitter. These social media channels have the potential to increase the popularity
of our products. The page would include our goods, menus. locations, customer reviews, and top sellers, all of which
would assist us in selling the instrument.

This enables us to communicate with our current clients in order to keep the relationship alive while
continuing to transmit fees. It also allows us to reconnect with clients and develop new revenue possibilities.

BANNER OR TARPAULIN
This would assist folks notice what we're attempting to offer them. A catchy logo and special discounts would
catch the interest of a potential target customer.
 Offers / Deals
For our products to reach the hands of the customer, we will use the following:

We will offer an
We will offer a We will offer a 50% event officers We will offer a holiday
special price discounts

We will
We will offer 60 On every flavor
offer for as low as
pesos per on special Minimum of
50 pesos on every
purchase of any occasions like 15,000 pesos
and maximum purchase. This is
chosen flavor. birthday
of 30,000 to attract
This is to attract parties, new
pesos. customers to buy
potential years
our product and
customers to christmas
use them as a
buy their
present. Grab it
favorite flavor.
now so you don't
have to regret
later!
OPERATIONAL PLAN / PRODUCTION AND TECHNICAL PLAN

The Production Paradigm

The production process for

the ensaymada is shown by
choosing a type of filling.
After choosing the desired
filling for the ensaymada, it is
time to prepare the
ingredients and its chosen
filling, and it will be finishing
up its final process by
assembling its packaging,
which will be done through a
solo or per-box purchase of
the ensaymada.
ORGANIZATIONAL CHART
CONTRIBUTION IN THE BUSINESS
SUSTAINABILITY FINANCIAL PLAN

Capitalization
Creamy Tum's initial capital is 100k pesos. There are 5 members,
each will contribute 20k pesos to complete the initial Capital.

Monthly Expenses
The table below shows our projected expenses per month during
the initial year of our operation based on our product.
MONTHLY EXPENSES
Table 1 shows the projected expenses per month during the initial year of operation.
It is noted that fixed cost is lower than the variable costs.
 PROJECTED REVENUE

Table 2 :
 PROJECTED COST REVENUE

Table 3 :
CASH FLOW 1ST QUARTER OF 2025
 SOCIAL IMPACT
In this part, the social impact of our chosen business is shown by answering the following questions.

1. What is the desired outcome of your business as

stated in your vision statements?
Aspire to be regarded as one of the best homemade
ensaymada businesses in the area. Being the best entails
providing clients with high-quality goods that will satisfy them
with our ensaymada.
SOCIAL IMPACT
2. What are the business activities and its corresponding social impact? Write it in the
appropriate column
 SOCIAL IMPACT
3. What are your business programs directly benefiting the following
stakeholders?
A. Employees
Aspire to be regarded as one of the best homemade ensaymada businesses in the area. Being
the best entails providing clients with high-quality goods that will satisfy them with our
ensaymada.
B. School
Incentives - to make our staff feel excited about their work. Alternatively, we can reward
employees based on performance, like the number of products they cover in a month, or total
sales.
C. Community
We build Community Identity, that supports our business there’s a sense of pride in being part of
a community and providing quality products and services for the betterment of its residents.
GROUP 1 : CREAMY TUM

THANK YOU !