Albina Omarova Portfolio

ALB I NA OM A R OVA
P ro duct D es ign P or t folio Product Design Portfolio

NICE TO MEET YOU,
My name is Albina. I am a product designer with a
key interest in conceptualisation, product development and user
experience. I am designing each project with a high passion.
There are a few stories, I would like to share

with you.
CONTENTS
01. LAVAZZA , Espresso Machine (User analysis, Brand suitability,

CMF, Technical drawings, Prototyping, 3D modelling/Rendering)
02. LU-BLU , Toy (User profile, Market research, Focus groups,
Model making, Emotional design, Colour psychology)
03. THE FUTURE OF WORKPLACES , How we might work
in 2030? (Product development)
LAVAZZA ESPRESSO
LAVAZZA ESPRESSO MACHINE MACHINE
- To design a coffe machine 2020-2025
E N I H C A M O S S ELAVAZZA R P S E A Z ZESPRESSO
AVA L MACHINE
5202-0202 enihcam effoc a ngised oT -
- To design a coffe machine 2020-2025
The problem: Overcomplicated coffee machines

senihcam eeffoc detacilpmocrevO :melborp ehT
enituor gninrom eht yfilpmis oT :mia ehT The problem: Overcomplicated coffee machines
The aim: To simplify the morning routine
The approach: To design the easiest coffee machine
enihcam eeffoc tseisae eht ngised oT :hcaorppa ehT
elbissop sa spets tsael htiw The aim: To simplify the morning routine
with least steps as possible
The result: Mattina - The easiest morning routine
enituor gninrom tseisae ehT - anittaM :tluser ehT
The approach: To design the easiest coffee machine
Laia Avinova
avonivA aiaL
avoramO aniblA with least steps as possible
Albina Omarova
Maxim Monsecour
ruocesnoM mixaM
The result: Mattina - Tasks
Theundertaken:
easiest
Tasks undertaken:
morning
presentation design,
presentation
routine
groupgroup
design, management,
puorg ,ngised noitatneserp :nekatrednu sksaT research, environment render, 3D renders, user experience,
management,
digital features ofresearch,
the coffeeenvironment render, user
machine, mood-boards, sketches.
resu ,redner tnemnorivne ,hcraeser ,tnemeganam
,enihcam eeffoc eht fo serutaef latigid ,ecneirepxe
Laia Avinova experience, digital features of the coffee machine,
.sehcteks ,sdraob-doom Albina Omarova mood-boards, sketches.
Maxim Monsecour
Tasks undertaken: presentation design, group

management, research, environment render, user
experience, digital features of the coffee machine,
USER PROFILE
30-50
years old
A moment of peace in the morning.

Mattina. With this coffee machine we
Mattina. With this coffee machine we
wanted to
wanted to give
give the
the user
user aamoment
moment of
of
Budget 70-150 $
peace in the morning. Simple steps
peace in the morning. Simple steps of
of making a coffee will allow the user
making a coffee will allow the user to focus
to focus on themselves and not on the
routine.
on themselves and not on the routine.
7 o’clock Mattina - easy

Mattina- easy morning
morning routine
routine.
Fast morning
routine
Aestetics
Lavazza Espresso Machine -2017- Albina Omarova

warm juxtaposition
matt
textures
shiny
FINAL PRODUCT
• Compact (Won’t take much

space in the kitchen)
• Affordable
• Aesthetically pleasant
• Easy to use (Make espresso with
a single push of the capsule)
• Easy to clean (All the removable
part are located inf ront)

USER EXPERIENCE
240 mm
260 mm

COMPONENTS
Mattina. All the components are

located in front for the easy use
and cleaning. The interaction
of the machine was designed in
such a way that allows the user to
intuitively use it from the first time.
Mattina - easy
Mattina - easy morning
morning routine
routine.

cmF | lavazza
cmF | lavazza
CMF
cmF | lavazza
Front Front Front

s 0300-n s 9000-n s 5540
90% glossiness 90% glossiness 90% g
plastic plastic plastic
cmF | lavazza
cmF | lavazza
shell shell shell
s 0500-n s 8500-n s 4550
1% glossiness 1% glossiness 1% glo
Front
s 0300-n
Front
s 9000-n
Front
s 5540-r90b
Shell
Front
soFt touch coating soFt touch coating soFt to
s0500-n
90% glossiness 90% glossiness 90% glossiness
s 0300-n 1% glossiness
90% glossy
shell shell shell Front abs
details
plastic details
Front details
s 1510-y50r s 1510-y50r s 1510
abs plastic
s 0500-n s 8500-n s 4550-r90b
s 0300-n s40%
9000-n
soft touch coating
40%
glossiness glossiness 40% g
plastic
soFt touch coating
plastic
soFt touch coating
plastic
soFt touch coating
90% glossiness brushed aluminium 90% glossiness
brushed aluminium brushe
plastic plastic
details details details

s 1510-y50r s 1510-y50r s 1510-y50r
brushed aluminium brushed aluminium brushed aluminium
cmF - lavazza espresso machine avinoa | mon

shell shell
s 0500-n s 8500-n
cmF cmF | lavazza
| lavazza cmF | lavazza Water tank
cmF - lavazza espresso machine avinoa | monsecour | omarova 1% glossiness 1% glossiness
translucent
plastic plastic
soFt touch coating soFt touch coating
1%glossiness
abs plastic
general general general
Details details
s 1510-y50r
details
s 1510-y50r
S 1510-Y50R
40% glossiness
brushed aluminium
40% glossiness
brushed aluminium
40% glossiness
brushed aluminium
cmF - lavazza espresso machine
schemes schemesschemes
& & &
colors colors colors
cmF - lavazza espresso machine

cmF - lavazza espresso machine avinoa | monsecour | omarova
materialsmaterialsmaterials Lavazza Espresso Machine -2017- Albina Omarova
& & &
Finishes Finishes Finishes
ENVIRONMENT

SKETCHES
ENVIRONMENT
PHASE 2
PHASE 1
PHASE 3
CUPBOARD MODEL
CUPBOARD MODEL
CUPBOARD MODEL

LU-BLU LU-BLU
Your emotional -companion
Build emotional play
LU-BLU
LU-BLU - Build emotional play
- Build emotional play
The problem: Children’s development rise of anxiety

The problem:
The problem: Rise of development
Children’s anxiety andrise stress in children
of anxiety
and stress
The aim: To help children to identify their emotions.
and stress The aim: To build emotional play
The approach:
The aim: Use a toy play
as a connector between a child
The aproblem:
To The
buildapproach:
emotional
and parent. To
The approach: To help
helpChildren’s
children
children
development
to express
express themselves rise
To help children express themselves
themselves
of anxiety
freely without judjments
without judgment
freely without judjmentsin a playful way
The result: Lu-blu costomisable toy - teaches and
and
The stress
The result:
result: Lu-blucostomisable
Lu-blu
helps
customizable toy that teaches
toy emotions
children to express - teaches and and
helps children to to express their emotions freely.
The aim: To build emotional play
helps children express emotions
Albina Omarova
The
Albinaapproach:
Omarova To help children express themselves
freely without judjments
The result: Lu-blu costomisable toy - teaches and
helps children to express emotions
Albina Omarova
PROBLEMS
RESEARCH
- Raise of anxiety and stress

- Gender stereotypes
- Pressure of the society,
being likable
Pressure
School/society
Stereotypes
Do not know how to

Beauty (being likable) express their emo-
tions
Suppress creativity
and fun with a tight Stress/anxieties
schedule
KIds (girls 6-8)
Lu-blu - 2017 - Albina Omarova

RESEARCH
Seeking for appreciation

(family, teacher)
Express her own opinion;

building a character
Bed time 9-7 9-12 o’clock

Pre-school NEW friends dif- Begin to read and wright;
ferent environment; period multiply and divide num-
when you are graded for bers
your achievements. 2+2=4
Curiosity (exploring the world)

start having obsessions
Developing both
Digital world/Social media cognitive/physically
/Play time
6-9
Still developing an under-
6-8
o’clock
6-8
standing of right/wrong
+/-
Hobbies
Timetable ‘grown up’
1-3
o’clock Are figuring out the
world and who they are
and how they fit into it.
Close to the family
4-6 o’clock
homework

FINAL PRODUCT
•• Customisable
Customisable (let build
(let you you build
your- your-
selfself & your
& your emotional
emotional state) state)
Helps
• Helps to express
to express your your emotions,
emotions,
identify
identify themthem
Involves
• Involves children
children in emotional
in emotional play play

PRODUCT PARTS
Booklet with 24
interchangable faces Packaging
Body and body

parts to build
CO-CREATION
PHASE 1
The task of co-creation was
to complete 4 different
shapes.
The purpose of such
co-creation is to identify if
the shapes by themselves
visually work as a body and
to see what accessories
they will draw on.
One important finding
came from participant
Chloe, aged 8 years old,
she drew herself in each
shape, she added glasses
to each shape as she her-
self wears glasses. Such
evidence shows that kids
in that age usually draws
themselves or people they
know of.
2
The idea of the toy proved that children are involved
in the process of customisation and understand the
concept of it. The colours and shapes were tested with
the user and had been used with excitement.

PROTOTYPING

PROTOTYPING
3
PHASE 3,4,5,6
Through co- creation children

preferred to use the whole
face than a singular emotion
as it is easier to apply.
Velcro all over the body, which in

the end worked better and pro-
vided a better hold for the body
parts and a possibility for more
customisability.

- They got fully engaged with
the toyUSER
without EXPERIENCE
any instruc- Express themselves
tion
- Have been
Observation:
playing
- They for engaged
got fully ours with
Express themselves Joint by velcro
asked to keep
Observation:
USER
the toy
EXPERIENCE
thewithout
toy any instruc-
- -Wished
They got tion
to haveengaged
fully more col- with Express themselves Joint by velcro
ours
the for -
toy kidsHave
to be
without been
anyable playing
to ex-for ours
instruc-
Observation:
Joint by velcro
asked to keep the toy
press
tion themselves
--They gotmore
fully freely
engaged with
Wished to have more col-
- -In the end
Have been
the ech
ourstoy child
playing
forwithout
kids to use
forany
beours
instruc-
able to ex-
colours
asked to
sent
and
keep
tion
themselves
- Wished to
shapes
the
In have
--Have thebeen
end
to
toy
more
repre-
press themselves more freely
playingcol-foruse
ech child ours
Joint by velcro
asked
ours for kids totobe
colours keep
and thetotoy
shapes
able to
ex-repre-
-sent
Wished
press themselves to
themselveshavefreely
more more col-
ours ech
- In the end for kids
childto be
useable to ex-
press themselves more freely
colours and shapes to repre-
- In the end ech child use
sent themselves
colours and shapes to repre-
sent themselves
Express feeling
Express feeling
Express feeling
Express feeling
Change the face
Change the face
Change theLu-blu
face
Change the face
- 2017 - Albina Omarova ( Authors own, 2017)
Lu-blu - 2017 - Albina Omarova ( Authors own, 20
Lu-blu - 2017 - Albina Omarova ( Authors own, 2017)
Lu-blu - 2017 - Albina Omarova ( Authors own

( Authors own, 2017)
THE FUTURE OF WORKPLACES
- How we are going to work in 2030 ?
The problem: How are we gonna work in 2030

The aim: To help the work environment to work
efficient
The approach: To integrate technology in to
furniture to complete the needs of the user
The result: Pac - your office assistant
Laia Avinova
Albina Omarova
Tina Saghbini
Taskes undertaken: Project maneger, primary/

secondary research, concept development, creating
HMW questions, renders, 3D CAD modeling,
brainstorming, sketches, CMF divider, product
development, competitor analyses, office plan, story
board, user interction, sum up.
DEFINE
Future of work spaces - 2018 - Albina Omarova

MIND MAP

MOODBOARD | Context

COWORKING SPACE | Analysis

FOR WHO? | Designers
( Authors own, 2017) Future of work spaces - 2018 - Albina Omarova

PERSONA | Young designer

CLIENT ARPER | Strategy insights | Competitor analysis

DEFINE

BRAINSTORM

BRAINSTORMING

CONCEPT CARDS

FINAL PROPOSAL | Concept cards’ sum up

CONCEPT | What are we designing?
How assistant can help you?

FEATURE | Assistant & Divider

FEATURE | User interection

TECHNOLOGY | Simular Producs

MOODBOARD | Office Assistant

Faults:
DEVELOPMENT | Assistant PHASE 1
- the hight of the assistant is too
low to be able to hold the divider
- the teeth of the assistant has
to be straight to hold the divider
better
- divider has to be foldable for the
assistant to cary it easier
PHASE 2
Improvement:
- stable
- tall enough to hold the divider
- straight teeth for the good hold
- slim enough to go around with
out disturbing environment

FINAL PRODUCT| Asistant CMF | Divider

MOODBOARD | Divider

DEVELOPMET | Divider

DETAILS | Divider

CMF | Divider

PRODUCT | Interection





USER EXPERIENCE | Storyboard
Tasks
COWORKING’30 Throw the trash away
Bring coffee
Deliver packages
Tasks
Throw the trash away
Bring coffee

ENVIRONMENT | Changeble Office Plan

OFFICE CLOSE UP

OFFICE VIEW

SUM UP | ISpace Divider & Office Assistant

T h an k you
Albina Omarova
P roduct designer
+39 349 3441602
ms.albina.sh@gmail.com

Albina Omarova Portfolio

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ALB I NA OM A R OVA

P ro duct D es ign P or t folio Product Design Portfolio

There are a few stories, I would like to share

01. LAVAZZA , Espresso Machine (User analysis, Brand suitability,

The problem: Overcomplicated coffee machines

.sehcteks ,sdraob-doom Albina Omarova mood-boards, sketches.

Tasks undertaken: presentation design, group

A moment of peace in the morning.

7 o’clock Mattina - easy

Lavazza Espresso Machine -2017- Albina Omarova

• Compact (Won’t take much

Lavazza Espresso Machine -2017- Albina Omarova

Lavazza Espresso Machine -2017- Albina Omarova

Mattina. All the components are

Lavazza Espresso Machine -2017- Albina Omarova

Front Front Front

details details details

cmF - lavazza espresso machine avinoa | mon

cmF - lavazza espresso machine

cmF - lavazza espresso machine

Lavazza Espresso Machine -2017- Albina Omarova

Lavazza Espresso Machine -2017- Albina Omarova

Lavazza Espresso Machine -2017- Albina Omarova

The problem: Children’s development rise of anxiety

- Raise of anxiety and stress

Do not know how to

KIds (girls 6-8)

Lu-blu - 2017 - Albina Omarova

Seeking for appreciation

Express her own opinion;

Bed time 9-7 9-12 o’clock

Curiosity (exploring the world)

Lu-blu - 2017 - Albina Omarova

Lu-blu - 2017 - Albina Omarova

Body and body

Lu-blu - 2017 - Albina Omarova

Lu-blu - 2017 - Albina Omarova

Through co- creation children

Velcro all over the body, which in

Lu-blu - 2017 - Albina Omarova

Lu-blu - 2017 - Albina Omarova ( Authors own, 20

Lu-blu - 2017 - Albina Omarova ( Authors own, 2017)

Lu-blu - 2017 - Albina Omarova ( Authors own

The problem: How are we gonna work in 2030

Taskes undertaken: Project maneger, primary/

Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

( Authors own, 2017) Future of work spaces - 2018 - Albina Omarova

( Authors own, 2017) Future of work spaces - 2018 - Albina Omarova

( Authors own, 2017) Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

How assistant can help you?

( Authors own, 2017) Future of work spaces - 2018 - Albina Omarova

Future of work spaces - 2018 - Albina Omarova

( Authors own, 2017) Future of work spaces - 2018 - Albina Omarova

( Authors own, 2017) Future of work spaces - 2018 - Albina Omarova