Submission Date: 23-06-20

Fast fashion, explained

-Critical Analysis

Momina Nadeem (17-006)

 Fast fashion, explained

Despite its environmental and labour costs, shoppers love fast fashion. Will that ever

change?

By Terry Nguyen, Feb 3, 2020.

Despite a negative impact on the environment and economy, people still seem to be in love the

fast fashion trend. What could be a reason for this? In this article Terry Nguyen February 3, 2020

explains the reason for this. In today’s tech savvy world people are influenced greatly by social

media which has evolved typical behavior of consumer towards fashion. But shoppers have failed

to recognize its destructive impact on the environment and planet in the longer run.

The author explains how exactly disposable fashion became a new normal for people. With boom

in technological world things became more accessible to people at lower costs, moreover with

social media on rise people tend to document their entire lives online which led to the trend of

influencers. Ultimately all this directed towards an immense change in consumer and their buying

behavior. Despite some controversies fast fashion is still favored by shoppers.

Even though fast fashion has been successful in fulfilling the need and demands of consumers, its

negative effects are being significantly overlooked. We can’t deny the fact that fast fashion is

actually promoting a throwaway society and giving birth to a new kind of generation who are more

concerned about their ego and social appearances rather than their planet.

The front of fast fashion world might seem glamorous but what happens behind this front is

excruciating. Not only there are poor working conditions, child labor; fast fashion is one of the

major contributing factors in causing pollution and people have failed to recognize this fact. In a

world where people are trying to cut back on usage of plastic, an average American dispose off

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68% of textile per year, which are made of petroleum-based fibers that don’t dispose off easily

(Wood, n.d.) is doing the exactly the opposite.

It goes without saying that negative impact of fast fashion outgrows the positive one. Fast fashion

model has become a norm for various brands yet there still are many big brands who are promoting

sustainable fashion. I believe that this fast fashion model will fade away but it’ll be a slow process

as people are not fully education regarding this matter due to less discussion over this matter.

Works Cited
Wood, K. (n.d.). lifehack. Retrieved from 8 Reasons to Rethink Fast Fashion:
https://www.lifehack.org/articles/money/8-reasons-rethink-fast-fashion.html