I.

EXECUTIVE SUMMARY

Hygieia Pharmacia is a pharmacy that provides long lasting relationships with

local customers and excellent customer service through the advent of technology

using an application that extend the pharmacy’s presence and offer efficient

solutions for capturing incremental market share. By addressing the need of

pharmacies in the community and creating a more efficient process that will

yield points for patients and customers. With the increasing population growth,

the need of pharmacies in our location, and coping up the fast pace of change

brought by science, there is a significant opportunity to establish this company

and use technology to change the industry in which the existing brick and mortar

solution cannot sustain itself.

Hygieia Pharmacia will be located in North Purok Yakal Tubtubon, National

Highway, Sibulan, Negros Oriental, in front of Polymedic Hospital which will

start with the amount of 9.9 Million Pesos with a land area of 100 square meters.

The Pharmacy has features of a convenience store with various grocery products,

offers delivery, and uses technology. The main goal and objective of the

pharmacy is to give full attention to customers to deliver quality healthcare and

sell products at a more affordable price.

1
 II. BACKGROUND

It is in the 21st Century that the world is becoming increasingly fast paced.

Technology is progressing at a higher rate than ever seen and health care is

constantly changing to keep up with the world. With these advancements, the

expectation is that health of the nation would be improving; this is unfortunately

not the case. In fact, the incidence of preventable diseases/conditions is higher

than ever and continually growing, partly because of poor lifestyle choices.

Pharmacies are the first point of contact for many people, not only to pick up

prescriptions but also in the hope to conveniently find a health solution without

the doctor’s visit. All of these give an idea of establishing Hygieia Pharmacia to

come to life because of the favorable, profitable and lifesaving conditions to the

community.

It is favorable for the community because of the higher sales since medicine is a

constant need in whatever age bracket, time, place, and in any culture. Hygieia

Pharmacia looks forward on making a more accessible and available source most

in demand medicines, vaccines, cosmetic products, contraceptives, clinical

apparatus and groceries. According to the National Statistics Office of the

Philippines and National Statistical Coordination Board, Sibulan has 59,455

people and only 2 Pharmacies are open and currently active. We will specifically

establish Hygieia Pharmacia in front of Negros Polymedic Hospital which is

scheduled to open this year. One of our identified target market would be the

patients in the said establishment aside from our online customers and those

people living near the vicinity.

2
Nowadays, almost all Pharmacies are offering pleasing deals however in Hygieia

Pharmacia, customers will experience a nearer approach not just because it is

targeting people in hospitals or it will stand in an establishment near a hospital

but it will also use technology as a marketing strategy. A programmed

application will be made available and will be spread across the city through

Facebook as one of the strategies in marketing products and services. To start the

free spreading of the said application, the pharmacy will be giving it free to

every customer that will purchase medicine. For publicity, the newly opened

Pharmacy will be advertised in radio stations operating within the vicinity.

Favourable conditions are given to those who will sign in the application like

information and patient counseling by our licensed Pharmacists for free. They

can inquire the price and available drugs and order. Deliveries are also offered

within the municipality of Sibulan and with charge if beyond.

Licensed Pharmacists are always on post and other personnel like the assistant

pharmacists are assured to be always accessible. As Pharmacy students and

future pharmacists, making money through medicine is one way of answering

our call of responsibility and to our role in the community. Hygieia Pharmacy

will not only focus on money investment but most importantly to the satisfaction

of the costumers and to pharmacists that serve them.

It will mainly offer and will provide service which were properly reviewed and

approved by FDA, DOH and other government departments responsible for

screening and inspecting new available drugs being marketed. Along with those

seen benefits, it is also expecting barriers, problems and factors that may affect

the whole plan. We understand that the selection of place, identifying our target

3
market and marketing strategies to be applied are some of the long lists of factors

to consider in starting a business. The pharmacy is targeting customers from

places far and near. Other pharmacies may be able to provide the cheaper or

better services but convenience and accessibility is mostly exchanged with a little

difference in amount. Pharmacia Hygeia looks forward to serve beyond

expectation and specially emphasizes the value and welfare of consumers.

III. VISION, MISSION AND GOALS

4
Mission Statement

The pharmacy business aims to attain the following mission:

 To cater all the medical needs of every individual by providing high-quality,

low-cost and effective medications in the spirit of professionalism,

cooperation and effective communication.

 To serve the community while following the standard pharmacy practice that

will entail proper use of medication to achieve optimal therapeutic outcomes.

 To utilize the advancement of technology by providing the consumers with

an application that can make purchasing and dispensing of products, delivery

and counselling easier and more accessible.

 To give priority to the elderly and the persons with disabilities by giving

them utmost attention, prioritizing them in the lane and providing them with

discounts.

 To educate the people about the correct use of medication through the

humble knowledge of the pharmacist in the facet of counselling and

administering drugs

Vision Statement

The pharmacy’s vision is to be a channel in delivering quality health care

products and to be the leading retail pharmacy store that will make a

convenient wide scope of generic and branded prescription drugs from top

pharmaceutical manufacturing brands at affordable prices in the country. It is

our vision to grow wide and vast for the benefit of many by having another 3

branches in the next 15 years.

Goals

5
 To develop lasting relationships with local customers and provide excellent

customer service and suppliers to secure favorable prices and prevent stock-

outs of high-demand medicines.

 To earn local business awards to enhance the pharmacy reputation within the

community.

 To make sure we pass every qualification the pharmacy requires to be

accredited.

 To promote public health awareness by providing free counselling.

IV. ORGANIZATIONAL CHART

6
In obtaining operations for a pharmacy it must be comprised of these personnels
that would help maintain the flow of work inside the pharmacy.

POSITION QUALIIFICATION
DESCRIPTION

 Bachelor's degree
 Supervise and maintain operation
from an approved

7
 CHIEF of the pharmacy ensuring safe, school of pharmacy.

PHARMACIST accurate, and efficient dispensing of Current licensure to

medications. Assign, assist, and practice pharmacy.

supervise work of the pharmacy  Masteral Degree of

staff. Perform staff pharmacist Pharmacy

duties when required. Direct and  : 5 years- experience

modify pharmacy policies and as a practicing

procedures according to established pharmacist Or

pharmaceutical principles and  3 year-experience as

regulatory requirements. a practicing

pharmacist.
Maintain records and complete
Supervisory
required reports and supervise
experience. Excellent
purchasing, receiving, paying for
communication and
and prescription reporting of
computer skills.
Schedule II drugs. Supervise drug

inventory procedures, inventory  all phases of duties

management, and security of drug performed.

supplies and medication storage Proficiency in all

outside of pharmacy. Remain phases of duties

current with pharmaceutical performed.

developments.  Exposure to

standard pharmacy
Provide information on medications
conditions. Exposure
and drug therapy to patients and in-
to chemicals.
house provider staff. Assist in hiring
Repetitive use of a
process. Participate as a member of
keyboard at a
the Health Center leadership team.
workstation. Use of
Other functions as assigned. 

8
 manual dexterity

 Graduate of BS
Responsible for dispensing and
PHARMACIST Pharmacy Program
distributing medicine, works to legal
 Must be a licensed
and ethical guidelines to ensure the
pharmacist
correct and safe supply of medical
 Computer Literate
products to the general public.

 Good
This is a customer-facing role and
communication
involved in maintaining and
skills
improving people's health by
 Knows FDA Health
providing advice and information,
Regulations
as well as supplying prescription

medicines.

Also, sell over-the-counter medical

products and instruct patients on the

use of medicines and medical

appliances.

 Receive payment by cash, check, High School

credit cards, vouchers, or automatic Diploma or

CASHIER debits. Issue receipts, refunds, equivalent.

credits, or change due to customers.  Customer service or

Count money in cash drawers at the Cashier experience.

beginning of shifts to ensure that  Ability to handle

amounts are correct and that there is transactions

adequate change. accurately and

9
 responsibly.

 High level of energy

with strong customer

service skills.

 Basic math and

computer skills.

 Ability to stand,

walk, lift heavy

items, and work

with other team

members in a fast-

paced environment

to provide excellent

service.

 Attention to detail.

 Helpful, courteous

approach to

resolving

complaints.

Secures premises and personnel by  Filipino citizen

patrolling property; monitoring  High school

surveillance equipment; inspecting graduate

GUARD buildings, equipment, and access  Physically and

points; permitting entry. mentally fit

 At least eighteen (18)

years of age but not

more than fifty (50)

10
 years old

 Has undergone pre-

licensing training

course.

 Proven working

JANITOR experience as
Clean building floors by sweeping,
a janitor.
mopping, scrubbing, or vacuuming
 Ability to handle
them. Helps maintain cleanliness to
heavy equipment
the store.
and machinery.

 Knowledge of

cleaning chemicals

and supplies.

 Familiarity with

Material Safety Data

Sheets.

 Integrity and ability

to work

independently.

 High school degree.

V. PROPOSAL OF SERVICES

Trading Hours: The pharmacy is open 24 hours for 7 days in a week. These

hours are longer compared to other local pharmacies. To cater our customer, we

are open restricted hours during public holidays. This helps increase our

clientele and minimize competition as we strive to be easily accessible for our

customer’s convenience.

11
Details of Premises: The Hygieia Pharmacia will be located at North Purok

Yakal Tubtubon, National Highway, Sibulan, Negros Oriental, which is in front

of Negros Polymedic Hospital with a population that comprises 59,455 people, it

would be an advantage for the drugstore to be established there. It makes a unique

identity by offering free counseling to patients with regards to their proper medications

and it also prioritizes senior citizens and people with disabilities. We also grant free

delivery if it is within the municipality of Sibulan and if beyond we will add 10

pesos fee per 5 kilometers. Ten pesos add-up will be favorable compared to the

expenses if they themselves will go to the pharmacy. We will also put limitations

on the number of drugs that can be accepted for delivery. Minimum of 5

different drugs can be accepted for delivery within 7 am to 9 pm. All services are

available 24 hours except the delivery since it would not be safe for the personnel

to deliver 10 pm and beyond. The Pharmacy also features a convenience store

with various grocery products that are considered essential to the community. In

addition, it will also offer delivery on those grocery products however it must be

in a minimum of 500 pesos purchase. On medicines, we also add 10 pesos on the

delivery fee per 5 kilometers.

Information Technology: The pharmacy will be using the advent of technology by

making applications more accessible to everyone. It can be accessed by the people

anywhere by just downloading and signing-in in the application. If the person has no

application or has no internet connection, he/she can also call the landline number.

12
 SWOT ANALYSIS

A comprehensive SWOT analysis was initially undertaken to determine the

overall advantages and disadvantages of our business model, showing how it is

affected by both internal and external variables. The SWOT analysis was used to

determine effective strategies to improve our business. Key Performance

Indicators (KFI) were established to continually monitor the progress of the

business.

13
 HELP TO ACHIEVE HARM IN ACHIEVEING
OBJECTIVE THE OBJECTIVE

STRENGTHS WEAKNESS

 MAN POWER:  MANAGEMENT:

Four experienced Potential of conflict
pharmacist and disagreement.
INTERNAL proprietors. Staff
(attributes of the reduction to save  STAFF: Potential for
organization) costs but adequate conflict and dispute
training available. in embracing new
ideas or work hours.
 LOCATION: High
accessibility due to  CUSTOMERS: May
its location in not want to take part
front of Negros in the new
Oriental initiatives.
Polymedic
Hospital.

 EQUIPMENT: All
the equipment
necessary is held
to aid health
investigations.

OPPORTUNITIES THREATS

 REDUCING  LOCATION:
COMPETITION: Affordability could
EXTERNAL Service and social affect quality health-
(attributes of the outreach ideas are care.
environment) new and
advanced.  OTHER
PHARMACIES:
 CUSTOMERS: Increasing
Deprive area so competition.
making a positive
difference in

14
 health outcomes.

 COMMUNITY:
residents are
community
oriented with
strong familial
bonds.

 EDUCATION:
Improve health-
care and increase
clientele with
education.

MARKETING AND SALES STRATEGIES

The strategy that we are going to use in our management is the System and

Human Relationship Approach. In System Approach, it focuses on the

arrangement of and relations between the parts and how they work together as a

whole. The way the parts are organized and how they interact with each other,

determines the properties of that system. In our pharmacy, there is a designated

task on every section with their specific duties. To give life to our system, we

15
must be open and do interact with external environment, we must engage with

the ones that gives us the inputs and outputs which is our suppliers and

manpower. Maintaining the process inside the pharmacy we always try to

implement new strategies in ensuring an effective means of providing health

care and progression of our business. In Human Relation Approach, we based

our principle on our employee for we are concerned in knowing their

individuality, needs, seek for efficiency, and productivity through leadership,

motivation, and communication. We use our initiative to constantly come up

with incentives for the staff and customers so that the best health outcomes can

be achieved. We understand the value of all our stakeholders and ensuring that

effective communication is always maintained.

a. Marketing Strategies

Various marketing strategies are employed to get recognition form our

community. There is a wide range of population targets such as the elderly and

patients from low socioeconomic areas. The challenge is reaching out to the

different population as we have to apply different strategies to get to them.

Posters and radio are used in advertising that provides information about our

service and products. We also advertise our health topic of the month using

posters which will be displayed in the pharmacy so that the people will notice

the community boards. This form of advertising allows us to reach a wide range

of clients.

b. Online Presence

Increasing online presence through Facebook by making a page where updated

information about products, opening hours, our friendly team, Hygieia App, and

16
other services provided. Our contact details are available for quick

communication.

VI. BENEFITS

Community. The community will have a Pharmacy which caters the needs of

every residence by providing an affordable yet effective medication.

People. Through this pharmacy, the people can have pharmaceutical knowledge

with the help of the Pharmacists which can be very beneficial in the facet of safe

and effective medication use. In addition, Hygieia Pharmacia has also adopted

the evolution of technology by providing the consumers with an application

17
which can make dispensing, delivery, and counselling easier and more

accessible.

Pharmacist. Through this business, the hired Pharmacist will be able to apply

and broaden his or her skills which are suitable and essential in the workplace.

He or she could share his or her knowledge to the people of Sibulan, Negros

Oriental on proper drug use and proper drug dosage. Also, the hired pharmacist

could improve his or her skills on proper customer or patient accommodation.

This business could also develop his or her leadership skills and could instill

disciple and other traits that is or are necessary for the job.

Suppliers/Different Drug Manufacturing Company. The suppliers could

widely benefit from this business for they will be the source of stocks of different

pharmaceutical products that are necessary or needed in the store. Also, they

negotiate pricing with a large network of retail or mail pharmacies and are able

to offer patients and employers greater access to medications across multiple

retail chains at competitive pricing.

Economy. The total economic impact of retail stores with pharmacies reaches

well beyond their $827 billion in annual sales. In fact, retail stores with

pharmacies have a total annual economic impact of $2.42 trillion, based on 2007

data. Pharmaceutical companies, distributors and retailers employ more than

60,000 Filipinos and support close to 100 other industries in the country. The

Pharmacy industry also injects PHP 146 Billion in economic output every year.

Hence, this business could contribute to increase the economic growth of the

country.

18
 VII. MEASURES OF SUCCESS

Wealth, job, title and happiness are some of the most common measures of

success. It is important to measure success the right way because it informs how

you spend your time and effort. In a developing business, a fresh and logical

measure of success is key to and making a business successful. Several key

essential measures include:

19
 FINANCIAL VIABILITY
Revenue Expenses Cash flow

5
4.4 4.5

3.5
3 2.8
2.4 2.5
2 2 2 1.8

2019 2020 2021 2022

FINANCIAL VIABILITY. It is an indicator for the company that they are

capable in generating sufficient income to meet operating payments, debts, and

payment to allow growth while maintaining service levels.

1. CUSTOMER SATISFACTION. The customers are one of the most important

factors in a successful business. Gaining their loyalty and trust through

customer satisfaction effort means a better chance at getting a business

successful.

2. EMPLOYEE SATISFACTION. Employees should be satisfied as well for

they keep the business running though their rendered services. Remuneration

20
 and paying them fairly is an essential key of measure for success. Stability of

tenure should also be established to secure employee’s satisfaction and

maximum satisfaction from the employees and the manager.

3. CONTRIBUTION TO SOCIETY. Involving the society is an important aspect

for every organization where it needs more than a simple profit motive to

attract and retain the best talent and to sustain itself over time. When people

see that a business is concerned with what it can give to the society, they give

interest and give positive feedbacks which can give the business a boost into

success.

21
22