AMIT KHARE DOB – April 25, 1982

B – 781 (New House No.), Hand phone: +91 95821 39983, +91 93543
42588
New Ashok Nagar, New Delhi - 96 Email: amitbkkhare@gmail.com, Kasak25482@rediffmail.com
“Over 12 years’ experience as Government & Corporate Affairs, Brand Management, Corporate/Brand
Communication, Public Relation, Media Relation, Project Management, Editorial, CSR, Market Research, Event
Management, Agribusiness Consulting, Skill Development and Business Owner. Expertise in areas ranging from
business administration to marketing.”

KEY SKILLS ________________________________________________________________________

 Gvt. & Corporate Affairs
 Public Policy/Advocacy
 Public Speaking
 Marketing Strategies &
Campaigns
 Corporate Communications
 Creative Team Leadership  Focus Group & Market
 Product Positioning & Research
Branding  New Product Launch
 Public Relation (PR)  ATL & BTL Initiatives
 Media Relations  Writing & Editing

CORE
COMPETENCIES________________________________________________________________
Brand Management
 Formulating & implementing brand management programs / strategies to promote the brand positioning
& vision through the delivery of impactful brand communication (ATL & BTL) utilizing all forms of media.
 Executing all brand development activities including developing marketing strategy, roll-out plans and
evaluation while handling brand management initiatives to ensure higher Top-of-Mind recall as well as
Brand consideration.
 Building brand focus and handling appropriate Promotion & Planning selection for advertising new
product launch campaigns.
Corporate/Brand Communications
 Create new insightful corporate/brand communication and manage overall communication process on the
corporate/brand in conjunction with the creative agency.
 Successfully designed and implemented 13 Episodes series “Dhanuka Kheti Ki Nayi Takneek” with ABP
News on different crops and topic for educating farmers and making agriculture in front line topic for
media and common person.
 Successfully designed and implemented “Dhanuka Innovative Agriculture Awards – 2018”
 Successfully conceptualized and organized various large level Farmer Conference Serious on “Doubling
Farmer Income” at Motihari, Bikaner, Bhopal, Hoshiarpur, Shahjahanpur, Raipur etc.
 Successfully implemented CSR initiatives “World Water Day (WWD)” Drawing Competition in Pan India
and WWD Conference with FICCI.
 Build 360 degree corporate/brand communication package. Calculate ROI for all the campaigns
undertaken and take learnings from the findings of the current campaign.
 Advertisement creativity start from writing the scripts for the corporate/brand movie and others to final
movie launch and telecast.
Public Relation
 Working closely with PR agency for making fruitful media presence in national and international.
 Writing content, message, forecast, press release, article, shorts note and quotes etc. in tight deadline.
 Interacting with Print, Electronic and Social Media on correct trend, policies agri initiatives and other topic.
 Highly skilled in generating the policies and procedures related to public information programs
 Proficient in handling multiple projects and tasks simultaneously
 Extensive knowledge of translating business goals to communication campaigns

EMPLOYMENT CHRONICLE ___________________________________________________________

Dhanuka Agritech Limited
From May 2016 to Present as Sr. Executive – Branding & Advertising
Dhanuka Agritech Limited manufactures a wide range of agro-chemicals like herbicides, insecticides,
fungicides, plant growth regulators in various forms – liquid, dust, powder and granules. The Company has a
pan-India presence through its marketing offices in all major states in India.
 Responsible for all communications programs related to Dhanuka’s Sustainability Goals, a key driver in the
Company's reputation and a strategic priority for the organization.
 Responsible for Public Relation / Print Media / Social Media / Digital media as a primary communication
channel for the Dhanuka Agritech Limited.
 Provides strategic communications guidance and recommendations on communications needs, including:
benchmarking, organizational listening, change management, executive visibility, presentation
development, media relations and measurement/assessment to the Chairman & Managing Director. 
 Member of the Editorial Team of Dhanuka In-House Magazine and “Kohinoor Conclave” Magazine and
responsible for content writing, editorial comments, designing & developing.
 Responsible for all External Message Development while understanding all external stakeholder audiences
and partnering with Corporate Brand and Advertising, Innovation R&D Communications and Dhanuka’s
enterprise channels to deliver current and cogent messaging that can be leveraged by communicators. This
includes regular collaboration with the Office of the Chairman & MD, business communicators and sites. 
 Responsible for managing multiple agency partners like, PR Agency, Media Monitoring Agency, Advertising
agency, Creative Agency, Design Agency etc. maximizing synergy where possible.
 Piloting the PR Strategy integration into the corporate affairs advocacy plan with targeted campaigns and
policy thought-leadership perspectives
 Formulating and planting business and industry relevant stories with media. Managing press conferences,
one-on-one interviews (print and television media) and media management at events optimizing media
attention while authoring content and created speakership opportunities for Dhanuka management and
conversations on topical subjects
 Positioning CSR projects with strategic communication inputs to meet the Company’s Act and promoting
stakeholder dialogue through special initiatives

Achievement during Dhanuka Agritech Limited

 Successfully produce and telecast 13 Episode Series (each 20 Min. episode) on ABP News with their
promos focusing on different crop (like Paddy, Maize, Cotton, Sugarcane, Pulses, and Oilseed), corporate
branding, success farmer’s stories, CSR, and Myths regarding the pesticide. Successfully developed
content, script, shoots and final production of these episode.
 Dhanuka Innovative Agriculture Awards 2018 – it first time when Dhanuka has launch the 34 Dhanuka
Innovative Agriculture Awards 2108 for innovative Farmer and institution for their innovation and for this
responsibilities were from the idea generation to final award proceeding which include designing the
Application Format, developing the SOPs, developing the evaluation matrix etc.
 Best Services Award for Significant National Contribution in agribusiness received by ITS Mohan Nagar
Institution for these initiatives.
 “Transforming India Trough Agriculture” the vision on which we are making our strategy and doing our
corporate branding has been initiated and developed with in short frame of time and now it’s an ideology
of Dhanuka Agritech Limited.

Edu-Pro Solutions, New Delhi, India

From May 2013 to May 2016 as Founder
“A agency serving more than 50 clients by providing HR consulting, project management, market research,
agribusiness consulting, skill development and business solution.”

Center for Agriculture and Rural Development (Agriculture Today)

February 2011 to April 2013 as Managing Editor and Head – Corporate & Government Affair
“Agriculture Today is the leading national Agriculture Monthly Magazine. Agriculture Today has emerged as
the largest circulating National Agriculture magazine.”

Global School of Management and Science (GSMS), New Delhi

August 2007 to January 2011 as Manager – Channel Marketing
“A premium institute at New Delhi, running the management and Animation programmes, affiliated with
Guwahati University, University of Madras, IAM London and Teesside University, UK.”

VEE Enterprises (DSA of TATA Indicom), Jhansi

August 2006 to April 2007 as Executive – Sales

PAPER PUBLISHED __________________________________________________________________

 “Towards excellence – Indian economy and agriculture” Rural & Marketing March 2017 Delhi Edition.
 “Rural Women key to Doubling Farmers’ Income” with various main line & Agricultural Media House in
Pan India.
 “Why seed treatment in essential” with various main line & Agricultural Media Houses in Pan India.
 “Integrated Water Resource Planning” February 23, 2018, IndiaCSR and April 2018, CSR Today
 “Harvesting Water for a Secured Future” with various main line & Agricultural Media House in Pan India.
 “Contract Farming: Strengthening farmers through innovative agriculture processes” September
2018, AgriMech, National Edition.

VISITING FACULTY __________________________________________________________________

 Associated with IABM, Noida and CARD (ACABC) as a visiting faculty of Marketing Management, Advertising
Management, General Management and others.
 Associated with NIMT, Greater Noida as a visiting faculty of Marketing Management, Advertising
Management and others.

SCHOLASTICS ______________________________________________________________________
 MBA (Marketing/Finance), ICFAI University, Dehradun - 2007
 One Year Diploma in Computer, St. Jude’s Vocational Training Institute Jhansi - 2002
 One Year Diploma in Fine Art, Indra Kala Sangeet Viswavidhyalaya, Chhattisgarh - 2003
 B.A. (Math & Economics), Bundelkhand University, Jhansi - 2002
 10th and 10+2th (Science), Guru Nanak Khalsa Inter College, Jhansi- 1997 and 1999

SOFTWARE : SAP – SD Module, Microsoft Office (Excel, Access, Word, P. Point)

USPs : Flexibility, Adaptability, Ability to learn new things fast

(AMIT KHARE)