Twin city car wash

Automatic car wash

TWIN CITY CARWASH
Executive summary
Mission statement
Business description
Business objectives
Description of Indust y
Context Analysis
Internal Environment
The PEST ANALYSIS
SWOT ANALYSIS
Source of idea
Technological plan
Pricing Strategy
Distribution Plan .......
Marketing Materials
Financial Plan .
Initial Investment
Start-up Expenses
Depreciation of fixed assets
Sales Budget/ forecasting
Income Statement
Cash budgeting
Balance Sheet .
Projected Cash Flow statement
Notes to financial projections
Organizational Plan ............
Production & Operational Plan
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TWIN CITY CARWASH

MISSION STATEMENT
We will always strive to meet our customer’s needs and provide them with quality equipment
and services. Our car wash will be built to ensure our customers security and we will be
environmental friendly.

Executive Summary
The business idea which we are going to propose in our entrepreneurial finance course is
automatic car wash. Automatic car wash is basically the new idea of car wash which we are
going to launch in Rawalpindi. Basically as we know that now a day’s most of banks are giving
cars on easy installments and every second person around is having car but the main problem or
gap which we identified is that most of the people don’t have time for their cars and they don’t
feel like waiting in queues for manual car wash and especially on their weekends as that is the
only time or day which they get for their car wash. We have interviewed many people informally
and asked them about their experience of manual car wash so what they stated is that they have
to spend all day in queues in order to get their car wash done, when we shared our auto car wash
with them so most of the people which we interviewed were so happy to see this technology as
soon as possible because this new technology of auto car wash will allow the customers to get
their car wash done in just few minutes.

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TWIN CITY CARWASH

BUSINESS DESCRIPTION
This new idea of car wash will all be automatic in which what customers have to do this is that
they just have to enter into the car wash booth and without even coming out of the car first they
will enter into the initial booth in which they will get their car water spray which will be high
pressured water which will remove all the dust and spots, after that the car will automatically
shift into second booth which will spray the shampoo all over the car and that shampoo will be
spread all over the car with the help of automated hand robots and then at the last stage the car
will be enter into the final booth that will dry the car with in a second. This whole process of
wash will take just 10-15 minutes.
We hope that most of the people of twin cities will avail our automated car wash service as most
of the people now a day’s don’t have much time to wait for their turn in manual car wash as well
as people are more tilted toward technology so what we think is that this is the right time to enter
into the market with technology because there is currently no direct competitor of automated car
wash.

Working of Automatic Car Washing System:

In this, car is parked on the platform, car is manually prewashed by jet spraying at high pressure
and under chases wash. Further ph neutral shampoo is spread in form of foam, structure moves
on rails along with rotating brush which cleans the car from top as well as from sides. Drying is
done is also done automatically by the dryers. Water used is directly dumped into sewage.
The following are the approximate consumption in system:

Water (approx)

-Cars wash 145ltrs

-Under chassis wash 150ltrs

Approx consumption (per car)

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TWIN CITY CARWASH

-Shampoo 65ml
-Wax 20 ml
-Wash cycle time 8/10min
-Drying cycle time 3/5min

High pressure pre-wash

Foam Wash

Brushing Rinsing

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TWIN CITY CARWASH

Waxing
Drying

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TWIN CITY CARWASH

THE MARKET AND OUR TARGET CUSTOMER

Target Market Segment Strategy

The strategy behind Twin City car wash target segmentation is to attract customers who will be
repeat users and will frequent the business in the typically quiet times for a car wash business. It
will not be difficult to attract customers during the summer months and on the weekends, the
weekdays however, especially in the winter, people will not think about having their cars
washed. For this reason, Twin City car wash will target people who will tend not to be restricted
to these busy times.

-Business owners (new car owners) tend to be very busy people, but are often able to make their
own hours.
-Retired people (older luxury car owners) are not restricted by typical work schedules so will be
able to frequent the car wash during the week.
-Dealerships will need cars detailed and washed regardless of the time of the day and week. This
will supply a constant flow of traffic.
-Businesses will need their fleet cars washed during the week during regular business hours.

Twin City carwash will target three main groups of customers: individual car owner and leasers,
car dealerships, and local businesses. The surrounding area is quite affluent, 40% of the residents
earn handsome amount and mostly belong to the business community. Consequently, they have
nice cars and want them to look nice. There are different car dealerships within a three-mile
radius which will require car washing services for the various fleets. Lastly, there are many
different local businesses that have company cars and that require clean appearances.
Most importantly as we know that women in our society are reluctant to go for the car wash
themselves, so we will target the female customers by providing them extra services such as
separate waiting area room where they will have their privacy and maximum comfort level.

LOCATION

We have chosen a prime location which is Shell Petrol Pump Murree Road Rawalpindi. The
edge we have over this place is that this area is fully commercial plus it covers several residential
colonies. Most importantly one of our partners owns this fuel station so it was the best option
available for us.
We have advantage of this location as it is situated in the border of twin cities so the customers
from Islamabad will also avail this facility especially the residents of I-8 sector.

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TWIN CITY CARWASH

MARKETING
The grand opening of Twin City Car Wash will consist of the following:
-mass mailer that will be sent to target market population in a two mile radius
- Advertising in two local papers
- Flyers delivered to residences within a two mile radius.
- Social media campaign through Facebook.

Additionally, there will be an on-going marketing plan promoting the car wash throughout the
year utilizing these methods as well as banners and signs and happy customer referrals.

Value Added Services

-Debit/credit card machine
-Separate sitting lounge for ladies
-Detailing Facility (In near future)
-Carwash facility from 9pm-12pm.

Pricing
The pricing of the car wash has been set on realistic basis after getting the reviews of the
potential customers. Most of the potential customers were willing to pay more than the selected
price but we want to have maximum customers to utilize this service so we have decided to have
best possible price to maximize our revenues.

1. Timing
This pricing will be 500RS per car from 9am-12pm.

Competition and Buying Patterns

There is no such direct competitor we have but we will be having indirect competitor. There is
one other hand car wash shop in Murree Road about 0.5 miles near our station. It is quite old and
is trying to compete with other manual car washes by offering low prices. However, it is not
targeting the customers who seek quality cleaning.
The customers who Twin City Carwash is targeting have their cars washed based on the quality
of the job. They do not mind spending a little more each week to have their car washed and
waxed in order to keep the paint work in excellent shape. The businesses that Twin City Carwash
targets will be more cost conscious, so prices will be approximately 30% less for these customers
to promote volume usage.

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TWIN CITY CARWASH

INDUSRTY ANALYSIS
As Manual carwash industry is highly established in twin cities however automatic carwash
industry is new to the marker. Although one PSO fuel Station in Islamabad near Parliament had
started this business few years back but it failed badly due to several reasons such it was located
in red zone area where entry barriers were there for the people of twin cities. Although there are
several colonies in those premises but most of the people living there are from upper class and
have their own personal drivers to get the cars clean so they didn’t prefer to go for it. So we have
no as such direct competitor, hence we have potential growth in the industry.

Operations
The start-up expenses for Twin City Carwash will be financed by the partner’s personal savings.
Rent on the location has been negotiated and will be $1,200 per month. In addition, insurance for
the business will be approximately $200 per month and will be paid by direct debit on a monthly
basis. Expensed equipment includes three high-power water pumps, one industrial vacuum
cleaners, one computer terminals, and one cash register. All of the equipment will be depreciated
over three years.
The location was previously used as manual carwash, so it is set up to move vehicles quickly
through the premises, but does not have all the necessary systems in place to host an automatic
car wash facility. The services of a contracting company will be sought to convert the use of the
facility and to improve the customer waiting room facilities.
Most importantly we already have the facility of water boring available so it is great opportunity
for us to run our operations smoothly.

Installation
The equipment we are importing from China. The engineer of the company from which we are
acquiring equipment will visit Pakistan and within a week the installation will be completed.
Plus the engineer will also provide the training sessions to the lower management team. The
supplier of equipment will be bearing the fare of the ticket, accommodation and food expenses of
the engineer.

Corporate Social Responsibility

As it is a part our mission to keep the environment healthy so we are acquiring the equipment
which will provide us the facility to recycle the water.

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TWIN CITY CARWASH

Management Summary
The management will comprise of upper management and lower management. The upper
management will be in the control of the partners and the tasks and activities will be divided
according to their specialties and skills. While the lower management will be in the hand of
operations manager.

Upper management
As we are having 4 partners so we have decided to divide the roles:
Fahad Javed (Marketing Specialist) will be responsible for all the marketing related activities.
Muhammad Furqan (Supply Chain Specialist) will be responsible for inventory and operations
management.
Badar Ul Islam Khan (Finance Specialist) will be responsible for all the financial related
activities.
Hammad Dadan (Legal specialist) will be responsible for all the legal and documentation
activities.

Lower Management
The company will hire one full-time technical specialist and 3 full-time car wash specialists
when it opens for business. There will be total 3 workers including:
1 supervisor who will also look after the technical issues.
2 workers who will operate the machinery.

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TWIN CITY CARWASH

Financial Plan
Financial plan explains the common lay man how the entrepreneur intends to meet financial
obligations and maintain the venture’s liquidity. It provides the complete picture of:
 The amount funds and when they are coming into the organization.
 Where funds are going and how much cash is available.
 The projected financial position of the firm.

Initial Investment
TwinCity Carwash is supposed to be launched with an investment of only Rs.4 Million which
will be contributed by the partners. Whereas each of the four partners will bring in the
investment of Rs.1000000.

Notes to financial projections

 All the transactions will be on cash basis.

 All the values are in Pakistani Rupees

 Sales are forecasted by 6% sustainable growth rate per month.

 CGS is 8 % of Sales per month.

 It is assumed that all the net income will be retained in the business.

 Wages and salaries are expected to be fixed and will be paid at the end of the month.

 Depreciation is calculated on assets assuming 10 year life and zero salvage value

 Minimum 36,000 cushion of inventory is always retained

 Marketing is considered to be a fixed cost

 The raw material will be purchased by auto gallery which is located in sadar, basically they
are the importers of the required materials so we will not be facing inventory issues.

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TWIN CITY CARWASH

Important Assumptions
The financial projections for twin city car wash are based on the following assumptions. These
assumptions are thought to be quite conservative, as are the financial forecasts.

Startup Expenses

description rupees
machinery 3000000
office 400000
furniture and water pump 200000
inventory 72000
prepaid rent 150000
prepaid Insurance 60000
prepaid Marketing 50000
cash in hand 68000
total expenses 40000000

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TWIN CITY CARWASH

Sales forecast

description 6% 6%
month 1 month 2 month 3
no of units sold 900 964 1022
price 500 500 500
sales revenue 450000 482000 511000

Sales budget is an estimate of the expected volume of sales by month. It also includes estimated
ending inventory required as a buffer

 Cost of sales can be determined from the sales forecasts.

 In manufacturing ventures, costs of internal production and subcontracting are compared.

We have assumed that the % of sales method will be applied to the sales level. Hence the growth
rate of sales is 6% per month. We have determined the sales level realistically by analyzing the
sales level of existing manual car wash stations.

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TWIN CITY CARWASH

Cost of goods sold forecast

description
month 1 month 2 month 3
direct cost 40 40 40
units sold 900 964 1022
total cost 36000 38560 40880

The cost of goods sold will be 6% of the total month sales throughout the period which is 6%.we
will maintain the inventory level of 36000 Rs which is for 900 cars approximately.

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TWIN CITY CARWASH

Forecasted Income statement

Projected Income Statement

month 1 month 2 month 3
Sales 450000 482000 511000
Cost of sales 36000 38560 40880
gross profit 414000 443440 470120
expenses
payroll 50000 50000 50000
utilities and electricity 100000 106000 112360
rent 50000 50000 50000
insurance 5000 5000 5000
sales and marketing 50000 50000 50000
depreciation 30000 30000 30000
total expenses 285000 291000 297360
Net Income 129000 152440 172760
Pro forma income statement is a projected net profit calculated from projected revenue minus
projected costs and expenses. Operating costs includes fixed expenses incurred regardless of
sales volume while variable expenses must be linked to strategy in the business plan.
The income statement shows that we have positive net income which will be retained for the
future expansion of the business.

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TWIN CITY CARWASH

Forecasted Balance sheet

projected Balance Sheet

month 1 month 2 month3
Currents Assets
Cash 368000 605440 863200
Inventory 36000 36000 36000
prepaid Rent 100000 50000 0
Prepiad Insurance 55000 50000 45000
Total Current Assets 559000 741440 944200
Fixed Assets
Plant and Equipment 3000000 2975000 2950000
office 400000 396667 393334
fixture 200000 1983333 196666
Accumulated deprication 30000 30000 30000
net fixed asset 3570000 3540000 3510000
total asset 4129000 4281440 4454200
liabilties and equity
owner equity 4000000 4129000 4281440
retained earning 129000 152440 172760
Total Liabilities and Equity 4129000 4281440 4454200

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TWIN CITY CARWASH

Here balance sheet is a financial tool that summarizes the projected assets, liabilities, and net
worth of our venture. It is a picture of the business at a certain moment in time and does not
cover a period of time. It consists of:
Assets - Items that are owned or available to be used in the business operations that can
either be current or fixed.

Liabilities - Money that is owed to creditors and that can be current or long-term debt.

Owner’s equity - Amount owners have invested and/or retained from the venture
operations.

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TWIN CITY CARWASH

Forecasted Cash budget

projected cash budget

month 1 month 2 month 3
sales revenue 450000 482000 511000
opening cash 68000 368000 605440
electricity 100000 106000 112360
purchases 38560 40880
marketing 50000 50000
wages 50000 50000 50000
cash balance 368000 605440 863200

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TWIN CITY CARWASH

Forecasted Cash flow statement

Projected Cashflow Statements

month 1 month 2 month 3
Cashflows From Operating Activities
Net Income 129000 152440 172760
Add: Depreciation 30000 30000 30000
less: Change in inventory 36000 0 0
Add: Change in prepaid Insurance 5000 5000 5000
Add marketing 50000 0 0
Add: Change in prepaid Rent 50000 50000 50000
Total Adjustments 300000 237440 257760
Beginning Cash balance 68000 368000 605440
Ending Cash balance 368000 605440 863200

Projected Cash Flow statement

Projected cash available calculated from projected cash accumulations minus projected cash
disbursements. It is not the same as profit. Sales may not be regarded as cash but however in our
business sales are cash basis. Use of profit as a measure of success may be deceiving if there is
significant positive cash flow. Cash flow can be projected using the indirect or direct method.

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