Project

on
Social Entrepreneurship

SUBMITTED TO
Sir. Nouman

SUBMITTED BY
Hamza Sarwar
BPA-E-11- 6rd SMESTER
BS PUBLIC ADMINSTRATION [Evening]

Session 2016-20

POLITICAL SCIECNCE DEPARTMENT

KEY TO SUCCESS

Automatic Car Wash will apply various strategies in making sure the company captures the market fully

 Being the first to enter the market and create a good reputation in the unique car wash industry
experience.
 Targeting an active group of customers’ i.e. youths, adults, employees, businessman
 Having a wide option of packages and affordable price.
 Automatic Car Wash will provide new and electrifying services of car wash to the customers.

INTRODUCTION

This new idea of car wash will all be automatic in which what customers have to do this is that they just
have to enter into the car wash tunnel and without even coming out of the car first they will enter into
the initial part of tunnel in which they will get their car water spray and then high pressured water will
remove all the dust and spots, after that the car will automatically shift into second part of tunnel which
will spray the shampoo all over the car with the help of automated hand robots and then at the last
stage of tunnel in which dryer machine will dry the car with in a second. This whole process of wash will
take just 10-15 minutes.

People now a day do not have time to wait for their turn in manual car wash as well as people are more
sloped toward technology so this is the right time to enter the market with technology because there is
currently no direct competitor of automated car wash. There is a requirement of introducing this
technology.

Process of Automatic Car Washing System

In this, car is parked on the platform, car is prewashed by spraying high pressure water on the body and
under chases of car. Then shampoo is blowout in form of foam, structure travels along with rotating
brush which cleans the car from top as well as from sides. Drying is done automatically by the dryers.

The following are the approximate consumption in system:

Water (approx.)
 Car wash 130 liters.

 Under chassis wash 140 liters

Approx. consumption (per car)

 Shampoo 65 ml

 Wax 20 ml

 Wash cycle time 8/10min

 Drying cycle time 3/5min

The Product or the Service

Automatic high-pressure car wash
 The first step is high-pressure wash which has chemicals to remove dirt on car exterior.

 The second step is soap application by nozzles.

 The third step is high-pressure tint, which removes all the dirt from the surface. A pressure
pump supports the washing arch for cleaning the tire.

Soap system
Soap system sprays soap and different chemicals over the car surface.

Wheel and rocker panel wash system

High-pressure nozzles located at wheel level removes dirt from those areas of wheels which are hard to
clean. Special plunger pump, which increases the pressure to clean dirt from wheel and rocker panel
areas.

Wax systems
After the washing is done, wax is sprayed on the surface to give them a shiny finish.

types of wax systems-

 Silicon wax system and

 Triple foam wax system.

Anyone can be provided as needed.

The benefits derived from the above services are as follows

 Takes only 10 minutes to wash your car

 Latest technology to wash your car

 Touch free wash & Clean and Shiny

Environmental Analysis
There is a growing local and international advocacy for environmental friendliness. The entity will show
concern for the environment and ensure that its activities do not pose harm to the environment. Where
car washing is concerned, measures to ensure minimum impact on the environment.
The business will take the following measures:

 The use of water and energy resources

 The impurity of surface water

 The contamination of soil and underground water

INDUSRTY ANALYSIS
Manual carwash industry is highly established in our city however automatic carwash industry is new to
the market. There are no entry barriers for introducing in this business and there is a need of
introducing these types of services in this market.

Most of the people living there are from upper middle class and they have their own cars and they have
enough resources to pay for automatic car wash. There are a smaller number of opponents in this
market hence we have potential growth in this market .

Operations
The business is financed by one person personal savings. Location has been owned by owners himself. In
addition, Equipment includes three heavy duty water pumps, one vacuum cleaner, one computer
terminal, and one cash register. All the equipment will be depreciated over three years.

Also, the facility of water boring is available which helps in running our operation smoothly

The premises of the business will be set up as follows:

 One Wash Tunnel

 Fully Furnished Offices
 CCTV Cameras
 Drains, compressor will be installed

Installation
The equipment will be installed by techno wash company who is currently working in Pakistan and
company will charge 4 lac fees for installation.

Financial Plan
Initial Investment

Automatic Car wash business need to be investment of 6 million rupees which will totally be invested by
the owner himself.
THE MARKET AND OUR TARGET CUSTOMER
 Target Market Segment Strategy:

The tactic behind our business is to attract & retain those customers who will be our repeated
users. It will not be difficult to attract customers throughout the seasonal months (summer) and
on the weekends, especially in winter people less think about having their car wash.

 Business owner look to be very busy people and often have no time for car wash

 Old car owners

 Sports car owners

 Lifetime owners

 Dealerships

Pricing
The pricing of the car wash has been set on realistic basis after getting the reviews of the potential
customers

 Sedan 350Rs

 SUV (Sports Utility Vehicles) 450Rs

SOWT ANALYSIS
Strength

 Latest Technology

 Touch free system

 Little time required

 Gives Shiny & New Look

Weakness

 Not a well-known process

 little bit costly than hand wash

Opportunity

 Scope for development

 Technology-based age

Threat

 People will not accept the change very soon.

 Might be very costly

 New companies might find it profitable and enter the business

Startup-Expenses
Description Rupees
Machinery 4000000
Office 400000
Furniture and Water Pumps 200000
Inventory 200000
Rent 0
Prepaid Marketing 400000
Cash in Hand 400000
Installation Fees 400000
Total Expenses 6000000

Sales Forecast

Description Sales 6% 6%
Month One Month Two Month Three
No of Car Washed 400 500 700
Price 400 average Rs 400 Rs 400 Rs
Sale Revenue 160000 200000 280000
Hence the growth rate of sales is 6% per month. We have determined the sales level realistically by
analyzing the sales level of existing manual car wash stations.

CONCLUSION
 The graphical and statistical analysis shows that the need of the new technology of car wash
Service is high and the people are willing and want to wash their cars in such a place where their
car paint is not damaged and a better wash is given.

 Very important factor is that people can save their time as this car wash takes only 5 to 10
minutes in washing, cleaning & drying.

 So, this new technology should be introduced to our market because many potential customers
are waiting for such services.