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    Social contagion theory proposes that ideas and behaviors spread within groups through collective excitement, emergent interaction, and circular reaction. When individuals are influenced by a shared stimulus in a highly emotional situation, they become highly attuned and suggestible to each other. This leads to the formation of a "collective mind" and "social contagion" where members take on shared identities and behaviors without conscious, rational consideration as individuals forfeit their interpretive interaction and submit to the group. Examples include the formation of similar opinions about Black Lives Matter from separate locations and the chaotic crowds at the French Revolution.

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    Social contagion theory proposes that ideas and behaviors spread within groups through collective excitement, emergent interaction, and circular reaction. When individuals are influenced by a shared stimulus in a highly emotional situation, they become highly attuned and suggestible to each other. This leads to the formation of a "collective mind" and "social contagion" where members take on shared identities and behaviors without conscious, rational consideration as individuals forfeit their interpretive interaction and submit to the group. Examples include the formation of similar opinions about Black Lives Matter from separate locations and the chaotic crowds at the French Revolution.

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    © All Rights Reserved
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    27 views1 page

    Social Contagion Theory: The Process

    Uploaded by

    api-526891874
    Social contagion theory proposes that ideas and behaviors spread within groups through collective excitement, emergent interaction, and circular reaction. When individuals are influenced by a shared stimulus in a highly emotional situation, they become highly attuned and suggestible to each other. This leads to the formation of a "collective mind" and "social contagion" where members take on shared identities and behaviors without conscious, rational consideration as individuals forfeit their interpretive interaction and submit to the group. Examples include the formation of similar opinions about Black Lives Matter from separate locations and the chaotic crowds at the French Revolution.

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    of 1

    SOCIAL

    CONTAGION
    THEORY
    IN
    HOW IDEAS AND BEHAVIORS ARE
    ESSENCE: COMMUNICATED WITHIN GROUPS

    The Individual The Group


    Maintains individuality "Collective Mind": individual
    "Interpretive Interaction": submits to identity of the group
    rationally evaluating ideas "Circular Reaction": members
    before reacting react irrationally on the cues of
    Behaves consciously others
    Individuals behave
    unconsciously

    The Process
    "Collective Excitement" "Emergent Interaction"
    Individuals are influenced by a Intense communication during
    shared stimulus highly excited times
    Highly emotional stimuli = highly Individuals becomes highly
    attuned individuals attuned to each other
    Individuals become highly
    "Circular Reaction" begins
    suggestible

    Types of Crowds "Social Contagion"


    "The Mob": physically approximate "Collective Mind" formed
    "The Mass": physically separate, Members submit to a singularity
    fixed on consistent stimulus of ideas and behavior
    "Ecstatic Crowds": aimless, excited simultaneously communicated
    crowds between each other
    Crowds' intentions can be both Individuals forfeit "Interpretive
    pragmatic and destructive
    Interaction"

    Examples
    Highly emotional situations
    Individuals accept information blindly
    "Circular Reaction" leads to organization
    Members identify with agenda
    Black Lives Matter:
    "The Mob"
    Individuals highly attuned to intense media
    Begin forming similar opinions from
    separate locations
    "Collective Mind" forms without direct interaction
    Ted Bundy Trial:
    "The Mass"
    Situations produce highly aroused crowds

    Crowds fail to organise properly

    Chaotic, aimless expression of emotion occurs

    French Revolution:
    "Ecstatic Crowds"

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