DIVYA ASTHANA

CONTACT NO.-09739283043
E-MAIL – div_ast1088@yahoo.co.in, divya.asthana@outlook.com
ADDRESS- 34, Hardeo Ganj , Hardoi(U.P)

OBJECTIVE

To work with a good organization and contribute to its growth, ensuring my personal progress with the organization.

PERSONAL DETAILS

Father’s name: Dr.Ajay Asthana

Date of birth: 10 October, 1991
Nationality: Indian
Language known: Hindi, English

ACADEMIC PROFILE

Qualification Course Year of passing Institution

Post Graduation M.Sc. Fashion marketing & 2014 NIIFT , MOHALI
management
Graduation B.Sc. Fashion Design March 2010 INIFD,Lucknow
Intermediate(CBSE) 12th June 2007 S.G.R.R , Hardoi (U.P)
Matriculation(CBSE) 10th June 2005 M.V.M, Hardoi (U.P)

PROJECTS

DIGITAL MARKETING (KAZO, Marketing Department)

 Purpose was to create a better understanding of the ways in which KAZO has involved itself digital
revolution. During the tenure of internship various techniques were suggested to increase customer
engagement in several social networking pages ok Kazo. Various suggested Facebook games were
implemented on facebook . Instagram promotion on facebook For E-commerce implementation
competitive study of several brands was done in order to know their e-commerce strategies. Several sites
were suggested for revamping of Kazo website. Helped in making the visual merchandising props for
window display of spring –summer season.

BRAND ANALYSIS (GINI & JONY)

 Objective for choosing this topic was to know about various stores of Gini & Jony in ncr region and their
requirements and for this store survey questionnaires were filled and interaction with store managers was
done and for consumer survey questionnaire were filled by customers and online survey was also conducted.
And on the basis of all researches an opportunity was given to change the look of store at DLF SAKET
which resulted in the growth of sales.

STORE OPERATIONS (ITC WILLS LIFESTYLE)

 Objective of project was to understand the various operations carried out in the retail store and during the
project various contribution were made in order to increase the sales as several competitive surveys were
done , window displays designs were suggested and implemented , sales of approximately 1,65000ss ( in 45
days) .

 For the fashion show held in graduation first year worked on the theme Rangwadi where tie & dye
techniques were implemented on the indo western garments.

 For the final year fashion show worked on the theme PICASSO where the inspiration was taken from
picasso paintings and colorful patch work was used in the garments.
ACHIEVEMENTS & EXPERIENCE

INDUSTRIAL EXPERIENCE

 Currently working in showoff retails Bangalore as visual merchandiser

 Underwent Internship in WILLS LIFESTYLE store at Fun Republic Mall, Gsomti Nagar, and Lucknow
from 18TH JUNE, 2012 to 31ST JULY, 2012. Understood the activities and processes in a store, handled sales
and interacted with the customers on a daily basis as well. Project undertaken was “STORE OPERATIONS”.

 Did 4 months internship in GINI & JONY , Zonal Office , Gurgaon and was awarded II prize for the
diploma project presentation

 Did 45 days internship in KAZO, Marketing department, Head Office, Noida.

ACADEMIC ACHIEVEMENTS

 Did visual merchandising window display in post-graduation 2nd semester at Denizen retail outlet, Mohali

 Participated in fashion show during graduation first year and received best ramp appeal award.

 Dress designed for final year (graduation ) fashion show was purchased by a guest from Germany .

 Participated in fashion show ‘CRAZY EVENT’ held in Lucknow and got 50 th rank out of 1000 participant in
Limca book of records.

 Participated in dance competition and debates at school level

SKILLS

 An enthusiastic and hard working person with a positive attitude.

 Believe in team work. And able to deal and communicate with people easily.

COMPUTER PROFICIENCY

Basic knowledge of MS- Office, CorelDraw & Photoshop

I hereby declare that the information given above is true to my knowledge

DIVYA ASTHANA