Professional Documents
Culture Documents
Presented to
In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science in Business Administration
By
Borneo, Hillary Ann B.
Cabili, Winalyn
Calderon, Janysse Clarence A.
Lattore, Christian Dave
Manansala, Anne Margaret L.
Sevillano, Rhenzi Kyle N.
December 2019
I. Introduction………………………………………………………………... 3
II. Value Chain………………………………………………………………... 4
2.1 Pre and Post Production
2.2 Sustainability
III. Measuring Performance…………………………………………………. 5
3.1 Value of a Loyal Customer
IV. Operation Strategy………………………………………………………... 6
4.1 Business Strategy
4.2 Order Qualifier
4.3 Order Winner
4.4 Competitive Advantage
4.5 Attributes
V. Goods and Service Design………………………………………………. 7-8
5.1 Service Delivery System
5.2 Service Encounter Design
5.3 Servicescape
5.4 Service Recovery and Guarantee
VI. Supply Chain Decision…………………………………………………….9-11
6.1 Break-even Analysis
6.2 Location Decision
VII. Process Selection and Design Analysis………………………………..12-15
7.1 Process Flow Chart
7.2 Table of Work and Process Flow
7.3 Job Description of Workforce
VIII. Facility and Work Design………………………………………………….16-19
8.1 Service Location and Layout
8.2 Servicescape design and layout
IX. Forecasting and Demand Planning………………………………………20
X. Capacity Measurement……………………………………………………..21
XI. References……………………………………………………………………22
XII. Student’s Profile……………………………………………………………..23-25
2.2 Sustainability
Through continuous research, TNC Cyber Café doesn’t meet the three pillars of
sustainability namely, economic, environment, and social. Hence, TNC does not have
the necessity to obtain sustainability.
TNC Cyber Cafe aims to provide the best service for all, giving players an
enjoyable experience whichever branch, they go. They want to make sure that their
quality never wavers, putting the customers first. As the popularity of the Internet
continues to grow at an exponential rate, easy and affordable access to the information
superhighway is quickly becoming a necessity of life. TNC Cyber Café provides the
local community with the ability to access the Internet, enjoy a cup of coffee, and share
Internet experiences in a comfortable environment. People of all ages and backgrounds
will come to enjoy the unique, upscale, educational, and innovative environment that
TNC Cyber Café provides.
It is a critical reminder of the fact that TNC Cyber Café is a service business. The
success of their business depends upon the quality of the service they offer and
delivering that service consistently. TNC Cyber Café is dedicated to delivering this
quality service. The company also help franchisees establish their own TNC branch the
way that all TNC Cyber Cafes are set up, to ensure a great and reliable service that will
surely make customers satisfied with their experience.
The popularity of the Internet is growing exponentially. Those who are familiar
with the Internet are aware of how fun and addictive surfing the Net can be. Those who
have not yet experienced the Internet, need a convenient, relaxed atmosphere where
they can feel comfortable learning about and utilizing the current technologies. TNC
Cyber Café seeks to provide its customers with affordable Internet access in an
innovative and supportive environment.
5.3 Servicescape
TNC Cyber Café offers variety of foods and beverages in affordable cost inside
the shop, seats that will make you comfortable and monitors that has anti blue light that
helps users protect their eyes. TNC Cyber Café also gives customers (players or
researchers) a fast and stable Internet connection. They also cater customers, who are
willing to wait, a bunch of newspapers to read, a sofa to stay and relax, a cold place for
all playing and waiting customers because of three big aircons and it has also a wide
and odor-free Comfort Room.
Breakeven Analysis
Assumptions:
Units Hrs Per day Annual
BEP 1,290,000.00
CM/units 16.00
BEP qty 80,625.00 *The business needs to have 80,625 hrs each year to breakeven
Contribution Income -
Depreciation Expense:
Units Price Total Cost Types Life (yrs) Annual Dep
PCs 50.00 25,000.00 1,250,000.00 Equipment 5 250,000.00
Computer Tables and Chairs 5.00 27,000.00 135,000.00 Furniture & Fixtures 3 45,000.00
Aircons 5.00 35,000.00 175,000.00 Equipment 5 35,000.00
Total 330,000.00
The place is ideal because it is accessible to the public, along the highway and
the target clients are mostly students. These are plenty of competitors in this area,
however, since TNC offers quality services, high speed internet connection and above
standard hardware and software system, it will most likely attract client of all ages. And
due to its accessibility to the public, it is more visible to high foot traffic, people just
strolling the area and even passengers of public utility vehicle will see the internet cafe.
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PLANNING
Formulate and idea on how you want to run your café
Investigate the area in which you hope to open your café, focus on the demand
and competitors in the area.
Estimate how much money you will require as initial investment for computer
equipment, furniture, software and amenities
o Prices of equipment can be found in the internet, catalogues of office
supply stores
o Do not choose area where residents have high income level, chances are
they have their own computers at home
Create comprehensive business plan. From short to long term operational costs
o Business concept
o Market Research
o Marketing Plan
o Operations Plan
o Financial Plan
New and improved TNC Cyber Cafe believes that services strategically located at 816
R. Papa, Sampaloc, Manila, 1008 Metro Manila is implemented to attain the growth of
computer café users. TNC Cyber Café R.Papa production facilities have a highly
structured layout.
TheNet.Com was established along N.Roxas St., Quezon City. It is an internet café that
caters primarily to web surfers and web gamers, providing prime quality services to
students and professionals alike.
They aim to provide the best service for all, giving players an enjoyable experience
whichever branch they go. They make sure that our quality never wavers, putting the
customers first.
Currently, TheNet.Com has 147 branches nationwide and is among the fastest growing internet
café in the country.
These branches are scattered among cities of Caloocan, Manila, Quezon City, Paranaque,
Batangas, Laguna, and Tagaytay.
Whether it was to pass the time browsing the web, doing some work or chatting
to relatives, internet cafes are making a comeback after the internet vastly improved
through time. Back then, web 1.0 was slowly developing and access was limited and
slow. For a small fee, internet cafes provided the equipment, connection and coffee.
The demand is there; The major clientele group would be the vibrant student
population. Manila is home to a great number of educational institutions, both
neighborhood high schools as well as sprawling campus universities. All these students
need internet to research and study. By providing fast and reliable internet, the cafe
would serve as an ideal place to focus on independent study or to study as a group.
You could even jump on the recent PC bang trend and offer a multiplayer gaming area.
In terms of location, they maximize their sites near schools. This is because students
prefer travelling a short distance to their local internet café.
After just a year, TNC Cyber Café established six (6) more branches, located in
different strategic locations in the metro. Since many of its clientele have embraced the
warm hue and ambience of the said internet cafe, not to mention the speed and quality
of every computer provided. A lot of its own client have come forward to ask, if they
could franchise TNC Cyber Café. That is the reason why TNC Cyber Café was opened
for franchise.
To date, with its more than 40 branches in operation, TNC Cyber Cafe is now
among the fastest growing internet cafe in the Philippines.