FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

DIPLOMA IN MATHEMATHICS(CS143)

A4CS1434C

CASE STUDY

PREPARED BY

NAME : Muhammad Aniqq Ali bin Azwan

MATRIKS NO : 2018656912
PROJECT TITLE :

PREPARED FOR

PUAN IMA SHANAZ WAHIDIN

SUBMISSION DATE
 TABLE OF CONTENTS

No. Contents Page

1.0 Business Description 1-3
1.1 - Company Business Registration 4
1.2 - Company History 4
etc

2.0 Entrepreneurial Characteristics 5

2.1 - Sees and acts on opportunities 6
2.2 - Initiative 7
etc
3.0 SWOT analysis
EXECUTIVE SUMMARY
1.1 BUSINESS DESCRIPTION
1.2 Company Background (History, capital, location)
History
Mineski started as a group of gamers, who decided to build the first Mineski
Cyber Cafe which is the Mineski Grounds - Taft branch in 2008.They aim to
provide the best gaming facility for all gamers in the Philippines. In early 2009,
Mineski Infinity began franchising and held the first ever Mineski Pro-gaming
league. The business expanded nationwide in the year 2010 and currently has
45 branches and counting from the Philippines and Malaysia.

Mineski Infinity Cyber Café Network is also the epitome of providing the best
atmosphere for healthy gaming and unmatched by competitors in the industry.
Even so, its goal is to expand and promote Malaysia e-Sports industry, to be
competitive and recognized globally.

Capital
Mineski main global headquarters are in Santolan Town Plaza of San Juan, in
Manila, it is to be said that they have the capital of computers and a building as
a place to be provide and use in needs of internet service in an internet café
mostly for gamers to enjoy their time even if they can’t provide a personal
computer and a stable internet services for their home.

Location
As for our country Malaysia, the main branch from here would be at Danau
Kota, which is the main headquarters for Malaysia branch and also it is where
business regarding Malaysia branch would be conduct. The address is at:
Platinum Walk, 53300, 53100, Wilayah Persekutuan Kuala Lumpur
1.3 Organizational Chart (Number of staff, staff benefits)

1.4 Marketing Strategy

1.4.1 Product (List of products, product benefits)

Providing internet services and the usage of a computer in an internet
café to be used by everyone. The benefits would be the easy access to
internet and games that could be hard to be obtain in some of area and
to elevate the problems of people not owning personal computer and
limited internet services to be solve by going to a internet café that is
provided by Mineski Infinity.

1.4.2 Price (How they determine the price of the product?)

The price is determined by RM/hour it is to be said to it goes as low as
RM2 per hours usage for their internet café usage. It said to stabilize
the price regarding of the usage of wide variety of people that came to
only use an hour or so, and it is the best price to be set on as it is not
expensive while they could still make a lot of profits from it.
1.4.3 Promotion (Screenshots of promotion platforms: IG, FB, website,
banner, poster n etc)
 1.4.4 Place (How do they distribute their products?)
It only stays at one place and people need to get to the internet café to
enjoy all of the facility and services that they provided, as they a lot of
branches that are opening all around Malaysia, people can get to these
services at their nearest branch of Mineski Infinity

1.5 Operation Strategy (Business hour and process flow)

1.6 Financial Performance (in graph: yearly or monthly performance)

2.0 ENTREPRENEURIAL CHARACTERISTICS
(Any TWO (2) from 13 PECs : Initiative, Sees and Act on Opportunities, Persistence,
Information Seeking, Concern for High Quality of Work, Commitment to Work Contract,
Efficiency Orientation, Systematic Planning, Problem Solving, Self-confidence, Assertiveness,
Persuasion, Use of Influence Strategies)
3.0 APPENDICES