Product Launch Marketing Plan

Product Launch Marketing Plan
C WBS Number Task name / Title Assigned to Planned sta Planned end Deadline
1 Executive summary ### ###
1.1 Objectives of plan 12/16/2020 12/17/2020
1.2 Challenges of organization 12/17/2020 12/18/2020
1.3 Expectations if marketing plan was succes 12/18/2020 12/19/2020
1.4 Alignment 12/19/2020 12/20/2020
1.5 Mission 12/20/2020 12/21/2020
2 Target markets ### ###
2.1 Demographics 12/22/2020 12/23/2020
2.2 Lifestyle 12/23/2020 12/24/2020
2.3 Actions 12/24/2020 12/25/2020
3 Organization’s strategies and plans ### ###
3.1 New products, markets 12/26/2020 12/27/2020
3.2 Promotions 12/27/2020 12/28/2020
3.3 Expansion 12/28/2020 12/29/2020
3.4 Assessment 12/29/2020 12/30/2020
3.5 Current marketing efforts 12/30/2020 12/31/2020
4 Marketing metrics- performance/interac 1/1/2021 1/5/2021
4.1 Search Engine positioning (for keywords ) 1/1/2021 1/2/2021
4.2 Analytics 1/2/2021 1/3/2021
4.3 Facebook Insights/ likes 1/3/2021 1/4/2021
4.4 Twitter activity 1/4/2021 1/5/2021
5 Industry analysis 1/6/2021 1/12/2021
5.1 SWOT situational analysis 1/6/2021 1/7/2021
5.2 Competitor analysis and environment 1/7/2021 1/8/2021
5.3 Consumer analysis (different behaviors of 1/8/2021 1/9/2021
5.4 Market research/Consumer insights 1/9/2021 1/10/2021
5.5 focus group 1/10/2021 1/11/2021
5.6 If service organization 1/11/2021 1/12/2021
6 Service blueprint 1/13/2021 1/15/2021
6.1 Service gap analysis 1/13/2021 1/14/2021
6.2 Summarize challenges 1/14/2021 1/15/2021
7 Brand Blueprint 1/16/2021 1/24/2021
7.1 Brand Personality– How to get your bran 1/16/2021 1/17/2021
7.2 Current image, mindset, behavior 1/17/2021 1/18/2021
7.3 Desired behavior 1/18/2021 1/19/2021
7.4 Challenges to overcome 1/19/2021 1/20/2021
7.5 Brand Properties 1/20/2021 1/21/2021
7.6 Product/service features 1/21/2021 1/22/2021
7.7 Logo 1/22/2021 1/23/2021
7.8 Tagline 1/23/2021 1/24/2021
8 Brand Essence 1/25/2021 2/1/2021
8.1 Organizational touchstone 1/25/2021 1/26/2021
8.2 Customer insights and key benefit 1/26/2021 1/27/2021
8.3 Recommendations for Clarified Brand 1/27/2021 1/28/2021
8.4 Suggestions for Logo, Tagline 1/28/2021 1/29/2021
8.5 Brand Promise – 4-6 core elements of bran 1/29/2021 1/30/2021
8.6 Universal Selling Points (USP) 1/30/2021 1/31/2021
8.7 Value Proposition 1/31/2021 2/1/2021
9 Brand Blueprint Elements 2/2/2021 2/14/2021
9.1 Competitive context 2/2/2021 2/3/2021
9.2 Target markets 2/3/2021 2/4/2021
9.3 Current image, mindset, behavior 2/4/2021 2/5/2021
9.4 Desired behavior 2/5/2021 2/6/2021
9.5 Challenges to overcome 2/6/2021 2/7/2021
9.6 Brand Properties 2/7/2021 2/8/2021
9.7 Brand Essence 2/8/2021 2/9/2021
9.8 Customer insights/benefit 2/9/2021 2/10/2021
9.9 Brand Recommendations (logo, tagline) 2/10/2021 2/11/2021
9.10 Brand Promise 2/11/2021 2/12/2021
9.11 Universal Selling Points 2/12/2021 2/13/2021
9.12 Value Proposition 2/13/2021 2/14/2021
10 Integrated Media Sample 2/15/2021 3/8/2021
10.1 Flyers/ brochures 2/15/2021 2/16/2021
10.2 YouTube -Video 2/16/2021 2/17/2021
10.3 Facebook 2/17/2021 2/18/2021
10.4 Twitter 2/18/2021 2/19/2021
10.5 Email blast 2/19/2021 2/20/2021
10.6 Blog 2/20/2021 2/21/2021
10.7 Social bookmarks 2/21/2021 2/22/2021
10.8 Pinterest 2/22/2021 2/23/2021
10.9 Instagram 2/23/2021 2/24/2021
10.10 TV/radio 2/24/2021 2/25/2021
10.11 Infographic 2/25/2021 2/26/2021
10.12 Newspaper 2/26/2021 2/27/2021
10.13 Posters 2/27/2021 2/28/2021
10.14 Newsletter ( online) 2/28/2021 3/1/2021
10.15 Personal networks 3/1/2021 3/2/2021
10.16 friends, family, org. 3/2/2021 3/3/2021
10.17 Local businesses 3/3/2021 3/4/2021
10.18 WOM friends 3/4/2021 3/5/2021
10.19 Events 3/5/2021 3/6/2021
10.20 Past participants/buyers 3/6/2021 3/7/2021
10.21 Partner organizations 3/7/2021 3/8/2021
11 Implementation (What resources) 3/9/2021 3/16/2021
11.1 staff 3/9/2021 3/10/2021
11.2 management 3/10/2021 3/11/2021
11.3 staff availability 3/11/2021 3/12/2021
11.4 expertise to implement the plan 3/12/2021 3/13/2021
11.5 outsource elements of plan (use outside 3/13/2021 3/14/2021
11.6 time 3/14/2021 3/15/2021
11.7 resources (financial) 3/15/2021 3/16/2021
12 Monitoring Evaluation 3/17/2021 3/23/2021
12.1 Monitoring metrics 3/17/2021 3/18/2021
12.2 Website - Google Analytics 3/18/2021 3/19/2021
12.3 Social media insights 3/19/2021 3/20/2021
12.4 Digital footprint changes 3/20/2021 3/21/2021
12.5 Company Alerts 3/21/2021 3/22/2021
12.6 Evaluation 3/22/2021 3/23/2021
13 MEASURE results 3/24/2021 3/30/2021
13.1 Determine Return on Investment (ROI) or 3/24/2021 3/25/2021
13.2 Sustainability 3/25/2021 3/26/2021
13.3 Plan for ongoing feedback from target m 3/26/2021 3/27/2021
13.4 Innovate digital media and distribution c 3/27/2021 3/28/2021
13.5 Adjust strategy to maximize efforts 3/28/2021 3/29/2021
13.6 Integrate Social Enterprise (digital too 3/29/2021 3/30/2021
14 Analysis and strategy 3/31/2021 4/7/2021
14.1 Company defined 3/31/2021 4/1/2021
14.2 Your mission 4/1/2021 4/2/2021
14.3 Your vision 4/2/2021 4/3/2021
14.4 Target audience 4/3/2021 4/4/2021
14.5 Your message 4/4/2021 4/5/2021
14.6 Strengths defined 4/5/2021 4/6/2021
14.7 Weaknesses defined 4/6/2021 4/7/2021
15 Social media marketing (budget) 4/8/2021 4/19/2021
15.1 Human resources - cost 4/8/2021 4/9/2021
15.2 Advertising 4/9/2021 4/10/2021
15.3 Promotions 4/10/2021 4/11/2021
15.4 Agency fees / retainer 4/11/2021 4/12/2021
15.5 Hardware 4/12/2021 4/13/2021
15.6 Content creation 4/13/2021 4/14/2021
15.7 Content management 4/14/2021 4/15/2021
15.8 Licensed content 4/15/2021 4/16/2021
15.9 Software licenses 4/16/2021 4/17/2021
15.10 Graphic design 4/17/2021 4/18/2021
15.11 Video production 4/18/2021 4/19/2021
16 Competitive analysis 4/20/2021 4/26/2021
16.1 Your company's competitive edge 4/20/2021 4/21/2021
16.2 Competition defined 4/21/2021 4/22/2021
16.3 Competition strengths 4/22/2021 4/23/2021
16.4 What your company can do differently 4/23/2021 4/24/2021
16.5 Potential roadblocks 4/24/2021 4/25/2021
16.6 Benefits 4/25/2021 4/26/2021
17 Plan 4/27/2021 5/5/2021
17.1 Journalists 4/27/2021 4/28/2021
17.2 Bloggers 4/28/2021 4/29/2021
17.3 Social media influencers 4/29/2021 4/30/2021
17.4 Social media interactors 4/30/2021 5/1/2021
17.5 Peers and partners 5/1/2021 5/2/2021
17.6 Cross promotions 5/2/2021 5/3/2021
17.7 Other 5/3/2021 5/4/2021
17.8 Other 5/4/2021 5/5/2021
18 Social media audit 5/7/2021 ###
18.1 Facebook 5/7/2021 5/22/2021
18.1.1 Link 5/7/2021 5/8/2021
18.1.2 Profile name 5/8/2021 5/9/2021
18.1.3 Followers 5/9/2021 5/10/2021
18.1.4 Date of last activity 5/10/2021 5/11/2021
18.1.5 Frequency of posts 5/11/2021 5/12/2021
18.1.6 Montly referral traffic 5/12/2021 5/13/2021
18.1.7 % of change (last year) 5/13/2021 5/14/2021
18.1.8 % of change (last month) 5/14/2021 5/15/2021
18.1.9 Clicks per post 5/15/2021 5/16/2021
18.1.10 Clicks per post (last month) 5/16/2021 5/17/2021
18.1.11 Clicks per post change 5/17/2021 5/18/2021
18.1.12 Facebook reach 5/18/2021 5/19/2021
18.1.13 Followers (today) 5/19/2021 5/20/2021
18.1.14 Followers (last month) 5/20/2021 5/21/2021
18.1.15 Followers change 5/21/2021 5/22/2021
18.2 INSTAGRAM 5/23/2021 6/7/2021
18.2.1 LINK 5/23/2021 5/24/2021
18.2.2 PROFILE NAME 5/24/2021 5/25/2021
18.2.3 FOLLOWERS 5/25/2021 5/26/2021
18.2.4 DATE OF LAST ACTIVITY 5/26/2021 5/27/2021
18.2.5 FREQUENCY OF POSTS 5/27/2021 5/28/2021
18.2.6 MONTLY REFERRAL TRAFFIC 5/28/2021 5/29/2021
18.2.7 % OF CHANGE (LAST YEAR) 5/29/2021 5/30/2021
18.2.8 % OF CHANGE (LAST MONTH) 5/30/2021 5/31/2021
18.2.9 CLICKS PER POST 5/31/2021 6/1/2021
18.2.10 CLICKS PER POST (LAST MONTH) 6/1/2021 6/2/2021
18.2.11 CLICKS PER POST CHANGE 6/2/2021 6/3/2021
18.2.12 FACEBOOK REACH 6/3/2021 6/4/2021
18.2.13 FOLLOWERS (TODAY) 6/4/2021 6/5/2021
18.2.14 FOLLOWERS (LAST MONTH) 6/5/2021 6/6/2021
18.2.15 FOLLOWERS CHANGE 6/6/2021 6/7/2021
18.3 TWITTER 6/8/2021 6/23/2021
18.3.1 LINK 6/8/2021 6/9/2021
18.3.2 PROFILE NAME 6/9/2021 6/10/2021
18.3.3 FOLLOWERS 6/10/2021 6/11/2021
18.3.9 CLICKS PER POST 6/16/2021 6/17/2021
18.3.12 FACEBOOK REACH 6/19/2021 6/20/2021
18.3.13 FOLLOWERS (TODAY) 6/20/2021 6/21/2021
18.4 LINKED-IN 6/24/2021 7/9/2021
18.4.1 LINK 6/24/2021 6/25/2021
18.4.2 PROFILE NAME 6/25/2021 6/26/2021
18.4.3 FOLLOWERS 6/26/2021 6/27/2021
18.4.9 CLICKS PER POST 7/2/2021 7/3/2021
18.4.12 FACEBOOK REACH 7/5/2021 7/6/2021
18.4.13 FOLLOWERS (TODAY) 7/6/2021 7/7/2021
18.5 GOOGLE+ 7/10/2021 7/25/2021
18.5.1 LINK 7/10/2021 7/11/2021
18.5.2 PROFILE NAME 7/11/2021 7/12/2021
18.5.3 FOLLOWERS 7/12/2021 7/13/2021
18.5.9 CLICKS PER POST 7/18/2021 7/19/2021
18.5.12 FACEBOOK REACH 7/21/2021 7/22/2021
18.5.13 FOLLOWERS (TODAY) 7/22/2021 7/23/2021
18.6 SNAPCHAT 7/26/2021 8/10/2021
18.6.1 LINK 7/26/2021 7/27/2021
18.6.2 PROFILE NAME 7/27/2021 7/28/2021
18.6.3 FOLLOWERS 7/28/2021 7/29/2021
18.6.9 CLICKS PER POST 8/3/2021 8/4/2021
18.6.12 FACEBOOK REACH 8/6/2021 8/7/2021
18.6.13 FOLLOWERS (TODAY) 8/7/2021 8/8/2021
18.7 PINTEREST 8/11/2021 8/26/2021
18.7.1 LINK 8/11/2021 8/12/2021
18.7.2 PROFILE NAME 8/12/2021 8/13/2021
18.7.3 FOLLOWERS 8/13/2021 8/14/2021
18.7.9 CLICKS PER POST 8/19/2021 8/20/2021
18.7.12 FACEBOOK REACH 8/22/2021 8/23/2021
18.7.13 FOLLOWERS (TODAY) 8/23/2021 8/24/2021
18.8 TUMBLR 8/27/2021 9/11/2021
18.8.1 LINK 8/27/2021 8/28/2021
18.8.2 PROFILE NAME 8/28/2021 8/29/2021
18.8.3 FOLLOWERS 8/29/2021 8/30/2021
18.8.9 CLICKS PER POST 9/4/2021 9/5/2021
18.8.12 FACEBOOK REACH 9/7/2021 9/8/2021
18.8.13 FOLLOWERS (TODAY) 9/8/2021 9/9/2021
18.9 YOUTUBE 9/12/2021 9/27/2021
18.9.1 LINK 9/12/2021 9/13/2021
18.9.2 PROFILE NAME 9/13/2021 9/14/2021
18.9.3 FOLLOWERS 9/14/2021 9/15/2021
18.9.9 CLICKS PER POST 9/20/2021 9/21/2021
18.9.12 FACEBOOK REACH 9/23/2021 9/24/2021
18.9.13 FOLLOWERS (TODAY) 9/24/2021 9/25/2021
18.10 OTHER 9/28/2021 ###
18.10.1 LINK 9/28/2021 9/29/2021
18.10.2 PROFILE NAME 9/29/2021 9/30/2021
18.10.3 FOLLOWERS 9/30/2021 10/1/2021
18.10.9 CLICKS PER POST 10/6/2021 10/7/2021
18.10.12 FACEBOOK REACH 10/9/2021 10/10/2021
18.10.13 FOLLOWERS (TODAY) 10/10/2021 10/11/2021
18.11 OTHER ### ###
18.11.1 LINK 10/14/2021 10/15/2021
18.11.2 PROFILE NAME 10/15/2021 10/16/2021
18.11.3 FOLLOWERS 10/16/2021 10/17/2021
18.11.9 CLICKS PER POST 10/22/2021 10/23/2021
18.11.12 FACEBOOK REACH 10/25/2021 10/26/2021
18.11.13 FOLLOWERS (TODAY) 10/26/2021 10/27/2021
This document has been created with the help of https://ganttpro.com online service
You are free to use the document for your purposes with no limitations. To edit it, please, create a copy or use https://g
Create professional Gantt charts in GanttPRO in a few clicks
12/15/2020
Progress Duration Estimate Time log Status Priority Task descri Cost Actual cost
0 24 0 0 0 0
0 8 0 0 Open Medium 0 0
0 24 0 0 0 0
0 24 0 0 0 0
0 16 0 0 0 0
0 32 0 0 0 0
0 16 0 0 0 0
0 40 0 0 0 0
0 40 0 0 0 0
0 72 0 0 0 0
0 120 0 0 0 0
0 40 0 0 0 0
0 32 0 0 0 0
0 32 0 0 0 0
0 40 0 0 0 0
0 56 0 0 0 0
0 32 0 0 0 0
0 48 0 0 0 0
0 1000 0 0 0 0
0 88 0 0 0 0
0 80 0 0 0 0
0 88 0 0 0 0
0 88 0 0 0 0
0 80 0 0 0 0
0 88 0 0 0 0
0 88 0 0 0 0
0 88 0 0 0 0
0 80 0 0 0 0
0 88 0 0 0 0
0 88 0 0 0 0
a copy or use https://ganttpro.com

Actual cost

Product Launch Marketing Plan

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Product Launch Marketing Plan

Uploaded by

Copyright:

Available Formats

Product Launch Marketing Plan

a copy or use https://ganttpro.com

You might also like