Professional Documents
Culture Documents
Executive Summary
1.What do I include?
Sports of Angels Sports Rehabilitation League is a for-profit, privately owned rehabilitation center
located in Los Angeles, CA.
2.Marketing Highlights
We use apps and websites, like ZocDoc, to make it easy for customers to understand SRLA
mission and values. IT experts are currently designing a lively, direct, and easy to use the website. Our
goal is to apply for our customer service support in a mobile application format and viewed on a
We use mass social media platforms such as YouTube, Facebook, Twitter, LinkedIn, Instagram,
and potentially TikTok to attract younger athletes to maintain a strong social media presence.
Videography and photography will capture the effectiveness of our approach that will attract new
We also use Pay-Per-Click Advertisements (PPC) and display ads for marketing purposes, as well
In order to focus on our customer service, we assess the patient experience by asking for
immediate feedback from a board-certified survey, follow-up call, an operator, Yelp, Facebook, and
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potentially Instagram polls. In our best marketing efforts, we will construct our business to satisfy
Sports Rehabilitation League of Angel’s vision to educate and advocate our LA baseball and
basketball champions through our preventative, restorative, supportive, and palliative approach to
sports medicine.
4.Competitive Analysis
care. Our dedication is to provide luxury patient care, in a secure environment, and utilize
technological advancements upon our athletes. In regards to our hours, it will benefit athletes as it
One of our top competitors is Sports Rehab LA. Their competitive advantage is its
comprehensive care to a wide range of diagnoses, injuries, and conditions. On the contrary, with a
specialized focus on baseball and basketball sports injuries, we are more likely to execute our
Overall, Sports of Angels Sports Rehabilitation League wants to help the Los Angeles
community and bring a new and supportive office for their rehabilitation care.
The most effective marketing tool Sports Rehabilitation League of Angels utilizes is to use social
media and email. These two outlets have statistically been proven its cost-effectiveness. Generation Z
and younger are known for their unique growth with social media; therefore, with such a relationship,
no further expenses would need to be pursued through various channels. On the other hand, to
connect with current adults and legal parents/guardians, via emails would be effective in
applying these methods will expand SRLA’s objective to serve professional athletes in LA. As it is
projected that in the near future many would participate and potentially pursue baseball and
basketball careers, our organization’s mission and vision will further advance with the gain of more
partnerships.
6.Operational Highlights
The goal of SRLA's operations management is to implement healthy and highly effective
procedures. Our proactive and preventive approach requires new technologies and techniques to
minimize discomfort, increase functionality, and restore the quality of life many athletes admire within
their chosen sport. The board will periodically monitor and constructively control costs, savings will
correspond to the degree and quality and rendered under our performance period contract. In
addition, our operations management team will promote professional development growth to further
advance our efforts in fulfilling the objectives of SRLA. To include, we will construct and enforce
strategic criteria that satisfy areas of cooperation with personnel, security assurance, the integrity of
facilities protection, and compliance with policies that adhere to the mission and values of the Sports
SRLA's main concern is competition. Moreover, with the latest COVID-19 pandemic, to ensure
9.Financial Highlights
Sports Rehabilitation League of Angels (SRLA) is a for-profit company, given that it is a privately
owned rehabilitation center that serves professional athletes. In regards to revenue, SRLA accepts
preferred payment of cash and/or insurance payments within our performance period contract with
baseball and basketball teams. It is to note, the majority of the revenue is spent on insurance
protection and paying our providers. Aside from that, monthly expenses from patients are placed at a
To provide a luxurious and safe experience within SRLA, we offer unique aspects that
contribute to our customer service. In our patient waiting room, we offer a spacious, lively design,
great cellular network, comfortable seating, a wall dedicated to displaying partnered professional
athletes signatures, broadcasted sports media coverage, taking safety measures, valet service,
sanitization ports, and in the near future child daycare center for athletes who are parents.
Company Profile
The company profile provides an overview of your organization, including who is involved and the
1. What is it?
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A sports rehabilitation program in Los Angeles County that promises value-quality services to
2. Type of Organization:
For professional baseball and basketball players, we'll conduct a comprehensive sports
rehabilitation program. These two sports suffer many comparable injuries and have particularly
distinct injuries that will be a care service for our company. To name a few injuries, there will be the
knee, Achilles, and forearm flexor tendonitis, intercostal and oblique strain, bursitis conditions, and
several other injuries and conditions available to treat at our prestigious sports rehabilitation center
3.Name of Organization
Sports Rehabilitation League of Angels (SRLA); The team behind the team.
4.Hours of Operation:
SRLA organization will provide our determined local basketball and baseball athletes with a
dedicated and versatile service. We are going to have a dedicated team of three, on-call, on-the-hour,
Our hourly, day-to-day hours are from 6 am to 3 pm, except for holidays with reduced hours.
The protection of the wellbeing of our team players and providers is a top priority; thus, our
company will accommodate the most recent and up-to-date mandates on COVID-19.
To initiate, the scope of our service line would include orthopedics and neurosciences. As SRLA
progresses, our services will expand to further our promise to provide value-based care to our
patients.
6.Clients Served:
7.Location of Clinic:
Located in Orange County (27123 Calle Arroyo #2121, San Juan Capistrano, CA 92675)
8.Description of Business
The Sports Rehabilitation League of Angels (SRLA) is inspired by our Los Angeles basketball and
baseball champions. The team behind the team is us. Our athletes will be back on the field with our
prestige-quality and timely treatment to take home the win because we know the blood, sweat, and
9.Profit Status
Industry Overview
1.Social Changes
As we begin to experience the severity of the global pandemic, there are significant changes
being made to our sector of the healthcare industry. Our sector is heavily private, as we do team up
with athletes. According to the CDC, professional sports leagues aren’t considered essential, but as we
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enforce cautious safety measures for both ends of the service, we are allowed to continue to provide
2.Economic/reimbursement Changes
important. Five potential improvements to the increased emphasis on reimbursement modeling tools
are accessible. All stakeholders use compensation models, which provide data for agreements on
healthcare payment contracts. The negotiating team of contracted insurance firms is recommended to
conduct a manual review or to negotiate without the analytical software offered (Health Care
Economics, n.d.).
3.Demographic Changes
There is a predicted rise in the age population and an increasing middle class across the globe,
ultimately changing healthcare needs and responses (Los Angeles Times, 2019). The LA county is
recognized demographically for its agreed variety of gender and sexual orientations, ethnic diversity,
cultural and religious disparities, middle-class domination, high migration, and a liberal political stance.
The value of taking prudent steps has been fairly simple during the 2020 pandemic; thus, we hope to
represent our athletes who will also obey public health mandates.
The Affordable Care Act (ACA), Medicare Access, and CHIP Reauthorization Act (MACRA) all
provided incentives to implement new health care delivery and payment systems to improve
outcomes, minimize costs, and restructure reimbursements, transitioning to value-based care. The key
model to be used for SRLA is to evaluate payment contracts, or to evaluate bundled or episode-based
contracts more precisely. A performance period and end dates will be included in the agreement.
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5.Regulatory/Political Changes
The election outcome will determine the fate of the policies promoted by Trump's
administration. Therefore, politicians are stuck doing enough or more for healthcare, particularly
members of Congress facing difficult re-elections. The CMS forecasts that US healthcare spending will
cross $4 trillion in 2020 (PwC, n.d.). Trump's administration's four priorities are to facilitate greater
transparency in the cost of medical services, congressional legislation relating international prices to
medication prices for Medicare, the transfer of Medicaid to exemptions under section 1115, and new
The new Biden administration will aim to secure as much of its 2021 agenda as possible, with
progress being made on safe and efficient vaccinations. The concerns of Biden are to raise family
premium tax credits to provide more generous plans, reduce market concentration in the healthcare
The 2020 election outcome has a high potential for alterations, especially in regards to
There are many key success factors in our segment of the industry. In general, there is an
increase in sports participation, which inevitably leads to an increase in the incidence of athletic
injuries, fueling the market for sports medicine. For example, the knee section was estimated to hold
the highest share in the application (Fortune business insights, n.d). The end-user segmentation is
usually hospitals and specialist clinics, such as the Sports Rehabilitation League of Angels.
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As our target market gears towards professional athletes, who require frequent and
comprehensive care, it may be difficult to establish credibility, as many acquainted athletes aren’t
familiar with the Sports Rehabilitation League of Angels. To help mitigate this issue, we must recruit
highly-qualified professionals by promising a contract that fulfills their professional and personal
needs. With that, our organization's credibility would spread drastically as we implement marketing
strategies.
There are a few setbacks from leaving entirely if we plan to leave our business segment. It
could be difficult for other vendors to buy, as we supply our location with luxurious equipment
because it will be sold at a high cost. Second, athletes could be in the midst of rehabilitation. Lastly,
Service Overview
A unique advantage of SRLA is that we have skilled physicians to treat the most common injuries,
amongst baseball players (MLB & NPF) and basketball players (NBA & WNBA), and successful timely
treatment in order to get our players back and play as quickly as possible.
A valuable commodity within our business is that throughout the pandemic and afterwards,
There will be no out-of-pocket expenses for the players because the rehabilitation office
Our offerings would be exceptional because our skilled practitioners have been qualified with
professionalism to offer quality care in a timely manner in order to maintain content for our patients.
Because Sports Rehabilitation League of Angels is active during the COVID-19 pandemic,
before anyone is allowed to access our building, precautions will be taken. Every other week, COVID-
19 measurements are required before receiving or delivering services For example, taking
temperatures, advocating for masks, providing multiple hands sanitizing stations in the facility will be
readily accessible.
Competitive Analysis
Sports Rehab LA offers advanced technology & techniques to reduce pain, improve function,
and restore the quality of life. Physical therapy for both athletes and non-competitors, stretching &
therapy, infrared sauna, Orocco blood lab, and biomechanics. This along with their wide range of
services available for their varying audiences and clients sets them apart.
3.What real value do they deliver to the customer that others do not
Wide range of comprehensive care services available to perform a variety of treatments and
The audience ranges from competing athletes to non-competitors looking for relief from daily
activities. Specifically listed on the page they have treated elite athletes, professional NBA/NFL/MLB
players, MMA fighters, celebrities, bowlers, all-stars, and etc (Sports Rehab LA, n.d.).
Pricings unavailable, but data was collected regarding the average salary for various positions
on another close competitor, California Rehabilitation & Sports Therapy. PT Aide is ~$10-14 hourly
while a personal trainer is ~$21-23 hourly (Glassdoor, 2020). Wages are important to consider when
determining the price. Assumed possible pricing strategies, due to lack of available data, are premium
pricing or value-based.
Advertising/marketing is done through social media outlets such as Facebook, Instagram, Yelp,
and YouTube. Facebook, Instagram, and Yelp all contain photos of the site as well as some services
they provide along with descriptions relating to them. The YouTube page, however, is lacking as it
only has one video uploaded from 3 years ago. Testimonial videos are also available on the webpage.
SRLA is referred to and recommended by clientele due to their experience, knowledge, and
personalized care (Yelp, n.d.). A multitude of reviews detailing their effectiveness and consistency as
well as the positive image of including preventative care. Reviews mention the ineffectiveness of
Threats to our organization include the attention/traction they would have over mutual
audiences, professional MLB, or NBA players. The degree of threat is uncertain since it is unknown
whether or not they offer team contracts like we are planning to offer in our available services.
- Located in Orange County: 27123 Calle Arroyo #2121, San Juan Capistrano, CA 92675
- Creating a brand name costs additional funds, as well as benefits to patients to attract and
- Need to provide benefits/services that set the facility apart from other businesses
- When negotiating contracts with teams early in the facility’s career, it may have to accept
lower offers and miss out on potential profit. It could take years and additional time
- Located near two major cities; Los Angeles and San Diego ; positive influence on accessibility
- Many professional athletes play/live in the area; the commute is within a transportable
distance
- Consumers, customer loyalty must be established, teams need to have a contract with the
facility and then recommend their teammates to positively influence and gain patients
- Credibility takes time to establish, funds to support the business until this occurs
- Competition, because the facility is located in a coastal area, there are other facilities nearby
The customer’s perception would range from average to a luxury service based on contractual price.
3. Will you be discounting? Will you be package pricing (individual) or providing alternative
- The Planning Method: our expert teams will use different types of planning models based on
At SRLA, we offer the best rehabilitation program for sport players. We maximize the recovery
process for patients who suffer from sport injuries as well as develop post-surgery care plans with
other diagnoses.
- Staff credentials: our medical expertises specialize treatment plan in order to help our
patients gain back physical functions and achieve a best level of recovery process
for training and practices. We always put our patient’s safety first. We promise to use
- Honesty: Honesty is one of our top priorities; it's what we all deserve. We want to
instill with our smiles that they can trust our team and specialist physicians.
- Office Design: As previously mentioned, through our safe, lively, luxury, and spacious
design, in all areas of our building, is just one of Sports Rehabilitation League of Angels’
assets.
Direct cost is a cost that is tied exclusively to a subunit, such as the salaries of laboratory department
employees. When a subunit is eliminated, its direct costs disappear (Gapenski and Reiter, 2016).
Indirect overhead cost is a cost that is tied to shared resources rather than to an individual subunit of
5.FTE requirements
- We will use full-time equivalent (FTE) to measure the hours worked by an employee on a full-
time basis.
● Full-time employees
● Part-time employees
- FTE calculation:
FTE (per week)= Total hours worked during a week/ Total working hours per week
1 FTE= 40 hours/week
- Employee who has one FTE is considered full-time employee and employee who has below
6.Space requirements
● Reception area
● Security area
● Residency area
● Orthopedic Physicians/Surgeon
● Neuroscientists
● Occupational therapists
● Physical therapists
● Receptionists
● Janitorial
● Security
● Valet service
370560+289920+101760+126720+26880+32640+153216+24960
Compensation
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https://www.ziprecruiter.com/Salaries/Orthopedic-Surgeon-Salary-in-Los-Angeles,CA
Neurosurgeon: $151
https://www.ziprecruiter.com/Salaries/Neurosurgeon-Salary--in-LosAngeles.CA?ind=null
https://www.ziprecruiter.com/Salaries/Acute-Care-Occupational-Therapist-Salary-in-Los-
Angeles,CA
https://www.ziprecruiter.com/Salaries/Travel-Physical-Therapist-Salary-in-Los-Angeles,CA
https://www.ziprecruiter.com/Salaries/Medical-Receptionist-Salary-in-Los-Angeles,CA
Janitors: $17
https://www.ziprecruiter.com/Salaries/Hospital-Janitorial-Salary-in-Los-Angeles,CA
Security: $19
https://www.ziprecruiter.com/Salaries/Hospital-Security-Salary-in-Los-Angeles,CA
https://www.ziprecruiter.com/Salaries/Valet-Parking-Service-Salary-in-Los-Angeles,CA
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2.Benefits
Orthopedic Physicians/Surgeon:
Health insurance, professional liability coverage, dental insurance, paid vacation/time off (21 days
each year), retirement plan with employer match, vision insurance, life insurance, short-term and
long-term disability, bonuses, health savings account, and 403 (b) retirement plan
Neuroscientist:
Medical insurance for resident and dependents, dental insurance for resident and dependants, vision
care, health care reimbursement accounts, life insurance, long term care disability insurance,
worker’s compensation insurance, malpractice insurance, paid vacation/time off (21 days each year),
403(b) retirement plan with matching funds, maternity leave/paternity leave, family medical leave
Occupational Therapists:
Flexible schedules, Paid vacation/time off (7 days each year), 401(k) retirement plan, education
Physical Therapists:
Flexible schedules, Paid vacation/time off (7 days each year), 401(k) retirement plan, education
stipend, health insurance, tuition reimbursement (student and loan match program)
Paid vacation/time off (5 days each year), job growth/bonuses, dental insurance, vision insurance,
Janitors:
Security:
Valet Services:
Tips, flexible schedule, and experience (develop or improve your customer service, communication,
Orthopedic Physician/Surgeon:
The Orthopedic Surgeon deals with a wide range of patients suffering from musculoskeletal
conditions, including bones , joints, muscles, tendons , and ligaments. Physical traumas, such as
fractures, illnesses and other disorders involving either non-invasive orthopedic treatments or
Neurosurgeon:
The Neurosurgeon specializes in the diagnosis and surgical treatment of central and peripheral
nervous system disorders, including congenital abnormalities, injuries, cancers, vascular disorders,
Occupational Therapist:
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Our occupational therapists treat disabled, ill or injured patients with special equipment and the
therapeutic use of daily activities. They help patients improve, regain and develop the skills needed
for day to day life and work. They may provide long-term patient care and acute patient care.
Physical Therapist:
Our physical therapists will diagnose and treat patients who have health conditions that limit their
ability to move and perform everyday activities. They will not only help restore their physical function
and mobility, but also work to promote overall wellness and boost their quality of life.
The receptionists are responsible for handling front office reception and administration duties,
including greeting guests and offering them a beverage, answering phones, handling company
Janitors:
The janitors must clean all areas of the hospital by performing routine cleaning of patient rooms,
nursing units, offices, clinical areas, waiting areas, lobbies, lounges, restrooms, and corridors.
Security
Our security staff will secure premises and personnel by patrolling property; monitoring surveillance
equipment; inspecting buildings, equipment, and access points; permitting entry. Obtains help by
sounding alarms. Prevents losses and damage by reporting irregularities; informing violators of policy
Valet Services
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Our valet service attendants operate and maintain car parking facilities by guarding cars in parking
areas and collecting fees at car park entry or exit points. They may drive and park cars, and operate
boom gates.
Orthopedic Physician/Surgeon:
● Consulting and analyzing patient data to determine patient needs and treatment goals
● Prescribing medication
● Conducting research
https://www.jobhero.com/job-description/examples/medical/orthopedic-surgeon
Neuroscientists:
● Prescribing medication
https://study.com/articles/Brain_Surgeon_Job_Description_Salary_Duties_and_Requirements.html
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Occupational Therapists:
● Confer with physicians and the rest of the patient’s care team
https://www.truity.com/career-profile/occupational-therapist
Physical Therapists:
● Alleviates pain
https://www.glassdoor.com/Job-Descriptions/Physical-Therapist.htm
https://www.mightyrecruiter.com/job-descriptions/front-desk-receptionist/
Janitors:
● Dispose of waste
● Dust equipment
https://jobdescriptionandresumeexamples.com/hospital-housekeeper-job-description-duties-and-
responsibilities/
Security:
restraining trespassers
https://www.glassdoor.com/Job-Descriptions/Security-Officer.htm
Valet services:
https://www.betterteam.com/valet-job-description#:~:text=The%20Valet's%20responsibilities
%20include%20greeting,while%20remaining%20vibrant%20and%20friendly.
Operating Activities
Investing Activities
Financing Activities
Notes Payable
Balance Sheet
Assets
Current Assets
Cash $287,500
Supplies 20,000
Equipment $4.8mil
Liabilities:
Stockholders’ Equity
29
Common Stock 0
Retained Earnings 0
Income Statement
Revenues
Expenses
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Application (Knee, Head & Neck, Shoulder, Ankle & Foot, Wrist & Elbow,
Others) By End User (Hospitals, Specialty Clinics), and Regional Forecast, 2019-2026. Sports
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description-duties-and-responsibilities/.
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https://www.ziprecruiter.com/Salaries/Hospital-Janitorial-Salary-in-Los-Angeles,CA.
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https://www.ziprecruiter.com/Salaries/Hospital-Security-Salary-in-Los-Angeles,CA.
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https://www.ziprecruiter.com/Salaries/Medical-Receptionist-Salary-in-Los-Angeles,CA.
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