Aesthetic Clinic

Business Plan
Table of Contents
Industry Overview.......................................................................................... 3

Executive Summary ........................................................................................ 5

Business Overview: ........................................................................................ 6

Our Mission and Vision Statement .............................................................. 6

Our Services ................................................................................................ 6

Our Business Structure ............................................................................... 6

SWOT Analysis ............................................................................................... 8

Market Analysis ............................................................................................ 10

Market Trend ............................................................................................ 10

Our Target Market ..................................................................................... 11

COVID-19 Analysis .................................................................................... 12

PESTEL Analysis ........................................................................................... 13

Competitor Analysis: ................................................................................... 16

Sales And Marketing Strategy ....................................................................... 17

Sources of Income..................................................................................... 17

Publicity and Advertising Strategy ............................................................ 17

Our Pricing Strategy .................................................................................. 18

Startup Expenditure (Budget) ....................................................................... 19

Sustainability and Expansion Strategy ......................................................... 20

Page 2
Industry Overview
A report has it that the aesthetics market size was $8.6 billion in 2016 and is
expected to rise to $19.4 billion by 2023, growing at a CAGR of 12.2% during
the forecast period (2017-2023). Medical aesthetics is simply a branch of
scientific research that makes use of minimally invasive treatments which
help in improving a person’s physical appearance, through the use of
healthcare and beauty services in combination with lasers or other energy-
based devices.

Note that medical aesthetics include a broad range of solutions and

treatments for fine lines & wrinkles, fat reduction, stretch marks solutions,
scar treatment, skin oxygenation, and rejuvenation, body firming, botulinum
toxin, and skin tightening.

On the basis of product, this industry market is classified into injectable,

topical, energy-based aesthetics, breast implant, and others. According to
statistics, injectable held the largest share of the medical aesthetics market
in 2016, especially due to high sales of botulinum toxin.

Energy-based aesthetics is expected to grow at a fast rate during the forecast

period, due to the increasing adoption of laser and radiofrequency devices.
While based on the end-user, the market is classified into beauty clinics and
centers, spas and salons, hospitals, and others.

Beauty clinics and centers were the largest end-user segment in 2016, because
of the increasing disposable income in several countries globally. The rise in
the number of beauty clinics & centers has also been booming the medical
aesthetics market.

Treatments such as Botox can help to deal with the enormous sweating and
migraines. When Botox is injected into the armpits of the patient, it
immediately paralyzes the sweat glands, leading to lesser sweat released.

Page 3
There have been many technological innovations and advancements that are
taking place in the medical aesthetics market.

These advancements in laser provide benefits as, smaller incisions, a

decrease in the intensity of pain, and fast recovery after a procedure. There
has been a notable increase in the application of laser technology for various
cosmetic treatments such as hair removal, skin rejuvenation, and body
contouring.

Transdermal focused ultrasound, monopolar RF, low-level laser, high

intensity focused ultrasound (HIFU) and cryolipolysis are some of the
advancements in laser technology that are used for many aesthetic
treatments. These technological advancements have made cosmetic
procedures to be quicker and impactful, which is further expected to support
the demand for medical aesthetics products.

Page 4
Executive Summary
Our Clinic is a new aesthetic clinic in Cypress, Harris County, Texas that
specializes majorly in Hormones replacement, Weight loss, Lasers, and family
care. We have put plans in place to reach our target audience and also make
sure that the needs of our patients are our highest priority. Our services will
make it easier for the people of Cypress, Harris County, Texas in general to
be treated quickly and effectively using the latest generation of treatment.

We plan to make sure our customers enjoy and love the convenience we
provide. Also, our business location makes it possible for even day workers
in Cypress to visit the clinic and be back at their job in less than 30 minutes.

Treatments provided by businesses in this clinic provide huge benefits than

just improving the physical appearance of patients. Some of the treatments
provide improved self-esteem leading to better psychological conditions of
patients.

We have experienced professionals for our clinic so that we can provide

excellent service to our customers. These professionals and founders believe
that the location will bring in the customers but only excellent customer
service will be able to keep them coming back.

We also plan to provide strict financial controls to help manage the expensive
capital costs associated with starting an aesthetic clinic. We are very certain
our services will be the best in the industry.

The new variant of coronavirus has dealt a further blow to the industry, and
many practitioners are understandably fearful as to whether they will be able
to recover. Yet, although the current situation may be disheartening, now is
the perfect time to think about business planning for the future.

Page 5
Business Overview:
Our Mission and Vision Statement
The mission is to create a customer-focused environment that promotes
referrals and helps our clients meet their goals.

Our vision is to build a highly competitive aesthetics clinic that will become
the number one choice for individuals in the Cypress, Texas area in general.

Our Services
Our aim is to offer our clients unique services that will blow their minds. We
have employed professionals and experts to provide these services so as not
to endanger our clients. We can boast of a unique workforce that loves their
jobs and will always strive to make the clinic the number one in our selected
niche. Our services are as follows:

 Injectable such as Botox and Fillers.

 Hormones replacement
 Weight loss
 Lasers
 Annual Physical
 Immigration Physical
 Dot Physical

Our Business Structure

Our major objective is to become one of the leading aesthetic clinics in
Cypress and as such, we understand the importance of a solid business
structure. We intend to attract customers with our unique approach to service
and we plan not to take them for granted. We also plan to lay emphasis on
employee training.

Page 6
Our plan is to establish a workforce that will work together to help us achieve
its projections. We will provide FDA approved services and our clinic will
operate as a general partnership. We would need the following help;

 Managing Director
 Medical Practitioner
 Aestheticians
 Clinic attendants
 Accountant
 Marketing Officer
 Cleaners
 Security Guard

Company To create a customer-focused environment.

Mission
Statement
Company Intend to become the number one choice for individuals in the
Vision Cypress.

Company Our aim is to offer our clients unique services that will blow
Values their minds.

Target Cypress, Texas, USA.

Market

1. Basu Aesthetics

Competitors 2. Crosspointe Medical Clinic

3. Les Grandeur Med Spa

Page 7
SWOT Analysis
Our intention of starting out in Cypress, Texas. We will hire the services of
an expert HR and Business Analyst to help us create a standard aesthetic clinic
that can compete effectively in the super-competitive industry. The hired
professionals had to work with our management in conducting our SWOT
analysis. Outlined below is a summary of the result of the SWOT analysis that
was conducted for Our Clinic.

Strength

Our main strength is our business location and the power of our business
structure. Our workforce is the backbone of the company and our most
valuable asset. Employees are essential resources to our core business and
success in the market. Their years of experience and professionalism ensure
our clients receive only the highest quality of services.

Weakness

According to our SWOT Analysis, it might take some time for our aesthetic
clinic to break into the market and gain acceptance via reputation in the
already saturated industry. This it is believed is our major weakness at our
Clinic.

Opportunities

We were able to note through extensive research that the opportunity in the
vast aesthetic is unlimited. It is an industry that survives and expands
through innovation. With the growing population and the growing awareness
to modernization, people will always want to alter what they don’t like about
themselves.

Page 8
Threat

Every business has its own share of threat or challenge. The supposed threat
can be external or internal. We understand this and we have taken our time
to create a substantial business plan.

Our SWOT Analysis noted that some of the threats we will be facing will
include pandemic situation, government shutdown, the appearance of a
competitor within our location of operation, labor shortage, and a global
economic downturn which usually affects spending purchasing power. We
have made plans to curtail all possible challenges and threats.

SWOT analysis chart:

Strength Weakness
 Business location  High implementation Cost
 Experience and professional
employees

Opportunities Threat
 Growing population  Pandemic situation
 Growing awareness to  Labor shortage
modernization
 Demand for innovative
aesthetic devices

Page 9
Market Analysis
Market Trend
The Global Aesthetic medical market is anticipated to rise at a considerable
rate during the forecast period, between 2016 and 2023. In 2020, the market
is growing at a steady rate and with the rising adoption of strategies by key
players, the market is expected to rise over the projected horizon.

The aesthetic medical market size was $8.6 billion in 2016, which is expected
to reach $19.4 billion by 2023, growing at a CAGR of 12.2% during the forecast
period (2017-2023). Medical aesthetics is a branch of scientific research, that
uses minimally invasive treatments which help in improving a person’s
physical appearance, through the use of healthcare and beauty services in
combination with lasers or other energy-based devices. It includes a broad
range of solutions and treatments that fulfill the aesthetic needs of the
consumers for the treatment of fine lines & wrinkle reduction, fat reduction,
stretch marks solutions, scar treatment, skin oxygenation and rejuvenation,
body contours and firming botulinum toxin, and skin tightening.

Based on product, the medical aesthetics market is classified into injectables,

topicals, energy-based aesthetics, breast implants, and others. Injectables
held the largest share of the medical aesthetics market in 2016, primarily due
to high sales of botulinum toxin. Energy-based aesthetics is expected to grow
at the fastest rate during the forecast period, owing to the increasing
adoption of laser and radio frequency devices.

Global Aesthetic Market Development Strategy Pre and Post COVID-19, by

Corporate Strategy Analysis, Landscape, Type, Application, and Leading 20
Countries covers and analyzes the potential of the global Aesthetic industry,
providing statistical information about market dynamics, growth factors,
major challenges, PEST analysis and market entry strategy Analysis,
opportunities, and forecasts. The biggest highlight of the report is to provide
companies in the industry with a strategic analysis of the impact of COVID-

Page 10
19. At the same time, this report analyzed the market of leading 20 countries
and introduce the market potential of these countries.

Our Target Market

We even before choosing our location have conducted our feasibility
studies and market survey and we have been able to describe those who will
gain greatly from our service offerings. We have also made sure our
marketing plan will cover all the required fields in other to reach our targeted
audience.

Cypress is an unincorporated community in Harris County, Texas, United

States, located completely inside the extraterritorial jurisdiction of the City
of Houston. The Cypress area is located along U.S. Highway 290 (Northwest
Freeway) is twenty-four miles (35 km) northwest of Downtown Houston. The
Cypress urban cluster ranks 50th in the top 100 highest-income urban areas
in the United States.

As of the 2010 US Census, there were approximately 122,803 people, 39,705

households, and 32,762 families living in the zip codes labeled as Cypress.
There were 41,761 housing units for a total occupancy rate of 95.1% at an
average density of 1,357.6 per square mile (524.0/km ). Nearly 77% of the
2

population has an income over US $50,000, and 42.65% earn over $100,000.

We have analyzed our market and chances and we believe that Cypress is the
best possible location for our business.

Page 11
COVID-19 Analysis
The COVID-19 outbreak has left a detrimental impact on the aesthetics
market. The luxury and beauty sector has been facing challenges following
the pandemic, with respect to supply and manufacturing chains, including
slower delivery time of products to consumers and uneven demand and
supply ratio. The SARS-CoV-2 cases are rising worldwide and the lockdown
has lowered the demand for non-essential products and services, thereby
deterring the market growth. Even the weakened demand from key end-users
interrupted operations in industries and temporary shutdown of production
facilities such as beauty centers and spas are also a few challenges that have
emerged post the novel coronavirus.

Page 12
PESTEL Analysis

Political Factor:

The opening vignette discusses the difficulties of the illegal immigrant

problem in America, but especially in Texas. Texans have always been
independent, and the thought of large groups of Texans patrolling the
borders seemed to be inviting trouble. In an effort to head off these troubles,
Governor Perry and Senator Kay Bailey Hutchison initiated some new
programs to address the problems along the border. Although these new
programs have yet to show any substantial benefits, they did stop most of
the private patrols. Cypress falls under the jurisdiction of Harris County at
Texas State Precincts 4 and 5 (separated by Cypress Creek). Years of Hispanic
immigration has slowly changed the population of Texas. Within the next
decade, the Hispanic population will become the new majority in Cypress.
These changes in population will have a profound impact on the nature of
Cypress society, culture, economy and political environment.

Economic Factor:

The third largest economy in the United States, Texas generates an amazing
amount of production and wealth. Although the Texas economy used to
revolve around cotton, cattle and oil, it has diversified over the last 20 years.
Today, Texas is a big producer of high tech equipment and has profited
handsomely from NAFTA. Most of these economic forces in Texas are located
in the Texas Triangle, a region centering on Houston, San Antonio and
Dallas/Fort Worth. While it may be a great place to relocate a business.
Cypress can be a challenging environment for finding educated workers.
Cypress will need to do better, if it wants to attract more businesses to the
region.

Page 13
Social Factor:

The USA is the third most populous country in the world and Texas is the
second in USA. It sees one birth in every 8 seconds, and one death in every 11
seconds. The education system is one of the best in the world; so is the health
care system. However, health care is not usually free and certainly not cheap
for many people. Likewise, police violence, crime, and infant mortality rate
are some other issues of grave concerns. The population of Texas will
recognize that it is an urban population, since 80% of Texas’ 23+ million
citizens live in an urban area. Both these changes are already affecting Texas’
politics, economy and society. In Cypress there were 41,761 housing units
for a total occupancy rate of 95.1% at an average density of 1,357.6 per square
mile (524.0/km2).

Technological Factor:

The next element to discuss in the PESTEL analysis of the Cypress, Texas is
the technological environment. The USA is the global leader in science and
technology. Americans have a longstanding fascination for technology, and
companies such as Apple, Microsoft, Google, Facebook, and many others have
addressed the technological needs of the Americans and the people around
the world. And in doing so, they have become the global leaders in their
respective field.

The USA has been at the forefront for adapting and applying technologies in
a wide variety of fields. Technologies have changed the ways many things are
done. Many jobs have been transferred from the USA to other countries and
production facilities have been relocated. While this has helped companies
reduce their production costs, it has also made many Americans upset. The
rate of technological innovation and change is extremely rapid in the USA.

Page 14
Environmental Factor:

The USA has an extremely diverse geography, climate, and wildlife. The
climate in Cypress is characterized by hot, humid summers and generally
mild to cool winters. According to the Köppen Climate Classification system,
Cypress has a humid subtropical climate, abbreviated "Cfa" on climate maps.

Due to its close proximity to the gulf coast, Cypress is occasionally hit by
land falling tropical storms and hurricanes; the most significant storms to
impact the area in recent history have been hurricane Alicia in 1983,
and hurricane Harvey in 2017.

Legal Factors

Detailed discussion on the legal environment of the Cypress, Texas is beyond

the scope of this article. However, the article addresses some of the key areas
in brief. Texas has its own government structure and legal scheme.
Businesses come under the regulatory environment of the state in which they
operate. The State upholds equal treatment of nationals and foreigners.
Expatriate employees can expect an unbiased trial from the judicial system.
Texas also offers a strong legal system to protect Intellectual Property Rights.

Page 15
Competitor Analysis:
Basu Aesthetics

Dr. Basu has been listed by HTEXAS as a "top doc" in plastic surgery for over
twelve years running, is a real self-hall of fame doctor, and is listed in castle
Connolly “top doctors.”

Our private, luxury facility was built to provide a positive patient experience
at every phase of treatment. Offering a broad range of cosmetic surgery and
med spa procedures in Houston and Cypress, Basu Aesthetics + Plastic
Surgery is a top name among aesthetic practices in Texas. With over 16,000
cosmetic procedures under his belt, Dr. Bob Basu is nationally recognized as
a leader in aesthetic surgery and patient safety.

Crosspointe Medical Clinic

Crosspointe Medical Clinic are proudly offering family health care & medical
services to across various areas such as Cypress, Westchase and W. Bellfort
etc. C.A.R.E. model sets at Crosspointe apart. Compassionate, Attentive,
Respectful, Ethical. They provide a myriad of ancillary services that help
patients from a preventative standpoint and patients have a one-stop-shop
where labs, ultrasounds, and other tests can be performed in-office instead
of referring out.

Les Grandeur Med Spa

Les Grandeur Med Spa is an aesthetic services provider that serves the
residents of Cypress and the surrounding areas. It provides laser hair removal
services for small to extra-large areas, including underarms, backs, and legs.
It also offers full-body and treatment area laser hair removal package deals.

Page 16
Sales And Marketing Strategy
Sources of Income
Our aim is to satisfy our customers and also to generate substantial incomes
in the industry. We plan to achieve this by leveraging all available
opportunities in the industry and within the proximity of the law in the United
States. We will generate income by offering the following services;

 Injectable such as Botox and Fillers.

 Hormones replacement
 Weight loss
 Lasers
 Annual Physical
 Immigration Physical
 Dot Physical

Publicity and Advertising Strategy

Advertising is a must for a business that wants to succeed and we understand
the importance of a good publicity strategy. We have created plans and are
very ready to become the number one choice for the people of Cypress in
general. We have made provisions for effective and direct publicity and
advertisement of our aesthetic clinic. Outlined below are the platforms we
hope to leverage in promoting our Clinic;

 Place adverts on both print (community based newspapers and

magazines) and electronic media platforms.
 Sponsor relevant community based events /programs.
 Develop ongoing relationships with doctors, counsellors and all other
related professionals to refer their clients to our clinic.
 Leverage on the internet and social media platforms like; Instagram,
Facebook, twitter, YouTube, Google + et al to promote our brand.

Page 17
  Install our billboards in strategic locations all around Cypress.
 Engage in roadshows from time to time in targeted neighborhoods.
 Distribute our fliers and handbills in target areas in and around
Cypress.
 Passing general information via our clinic’s social media handles like
twitter, Facebook, Google hangouts etc.
 Ensure that all our staff wear our branded coats and all our vehicles are
well branded with our clinic’s logo.

Marketing Expenses Strategy Chart

Target Market Target Market

1 2

One-Time Expenses XXX XXX

Monthly or Annual Expenses XXX XXX

Labor Costs XXX XXX

Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry,
we don’t intend to charge more (except for premium and customized services)
and we don’t intend to charge less than our competitors are offering in the
city. We also know that aesthetic clinics generally bill their clients based on
location, services offering and time et al.

We hope to keep our fees below the average market rate for the first few
months. We also understand that there are some of our prospective clients
that would need special assistance, we will offer flat rate for such services
that will be tailored to their needs.

Page 18
Startup Expenditure (Budget)
The cost of starting an Aesthetic Clinic will depend largely on the approach
and scale of the business. We plan to establish the Clinic as a medium sized
aesthetic clinic that will provide a comfortable location for our clients. The
materials and equipment that we plan to use when starting the Clinic are
almost the same cost everywhere in the country, and any difference in prices
would be minimal and can be overlooked completely. Below is a detailed cost
analysis of starting our Clinic;

Per Unit Cost Total

Fee for registering the business XXX XXX

Expenses for licenses and permits XXX XXX
Accounting services XXX XXX
The cost for insurance XXX XXX
Acquiring a large clinic (Re – XXX XXX
Construction of the clinic inclusive)
Cost for facility remodeling XXX XXX
Other start-up expenses including XXX XXX
stationery and phone and utility
deposits
Operational cost for the first 3 months XXX XXX
(salaries of employees, payments of
bills et al)
The total cost for financing the XXX XXX
acquisition of medical instrument
Balance of Interior buildout XXX XXX
The cost for the purchase of furniture XXX XXX
and gadgets (Computers, Printers,
Telephone, TVs, CCTV, Sound System,
tables and chairs et al)

Page 19
The cost of launching a website XXX XXX
Miscellaneous XXX XXX
Total Conceptual Budget XXXX

Sustainability and Expansion Strategy

Our aesthetic Clinic established to expand and become a concrete leader in
aesthetic medicine. It has a good platform to expand into other cities in the
United States. We plan to only purchase medical equipment that we need and
provide fast and friendly service.

We have put together plans and trainings to ensure our business boasts of an
astonishing customer service culture that will make our clients comfortable
and willing to come back for more. The people of Cypress we believe will
enjoy the services we provide and without doubt share the good news to their
friends and family.

We hope to establish more business branches just as our business gains

adequate corporate identity needed to be known as the industry leader.
Our marketing strategies will be reviewed every year to allow us inculcate
new approaches and ideas to reach our audience. Our aim is to be a profitable
business starting from the very first month of our opening. Our keys to
success are the following factors listed below;

 Our Business Location, which we believe will provide accessible

location for our clients.
 Our Business Environment that will provide a conducive environment
for our clients.
 Our Business Reputation and Brand awareness which flows from our
owners down to our workforce.

Page 20