Chhatra Vishvakarma Awards 2020

Team: Go_Pro
Project Report
“INDIA HAAT : Skill Mapping and e-Commerce
For promoting indigenous traditional skills and crafts”

Identification and Justification of Problem:

India is a home of convergence of various arts and culture. The multi-religious

cross-cultural society cultivated the seed long back in ancient days which got
patronised by different rulers of ancient and medieval period.
However with the economic growth and rapid encroachment of globalisation and
westernisation, traditional arts are getting marginalised. And there is no any
proper Skill mapping to promote these indigenous traditional skills and crafts.
Various problems faced by the art forms and its practitioners.

Village/ Study area / location (maximum 50-100 words):

Our Study areas are Villages where old craftsmen and artisan’s live very pathetic
lives many arts like Mithila painting Pot painting etc are mainly done by rural
women now with increasing economic activities like SHG other women formal
jobs this forms of arts are facing troubles.

Description of problem (Challenges/felt need/Market opportunities)

(maximum 50-100 words):

Various problems are faced by craftsmen. As No marketing strategy is being

adopted by traditional art yet. And there is absence of any favourable market and
customers. Old artisan families over generations are now finding difficulty to
search an alternative. No proper Mapping of skills deters many potential buyers
and tourists who find it less competitive. So as e-Commerce era is booming up
and even foreigners are fascinated towards Indian art and culture so why not
bringing those craftsmen communities online and mapping their skills on a single
portal where they can sell their crafts on a good price.

Brief description of innovative Solution (maximum 250 words):

Our idea is to make an e-Commerce website where skill’s Mapping of different

Craftsmen and artisan’s can be done in state wise manner and providing those
craftsmen a single platform to sell their products online to sell their products to
any customer in every corner of earth. providing skill and upskilling young
generations of those craftsmen families artisans and communities involved in
these art forms using USTAAD and SKILL INDIA mission, so that they can also learn
how sell and promote their handicrafts online.
The main page of this website will have sections in state wise manner and this
will help to map different art form and their artisans. This interface will also help
a customer to buy handicrafts on the basis of their origin state. And The good
thing is, we will provide logistics and selling support to those artisans at a very
low commission. And promote VOCAL FOR LOCAL in the whole world.
This e-Commerce website with digital India and skill India will promote and
sustain the traditional art form and lively hood to their practitioners. And here on
this providing necessary incentive in the form of loan/credit/subsidies to promote
these art forms and their artisans.

Description of the technology/management practices involved in

innovative solution to achieve to given objective. (maximum 200 words):

Electronic commerce or e-Commerce , is trading in products or services

conducted via computer networks such as the Internet. Electronic commerce
draws on technologies such as mobile commerce, electronic funds transfer,
supply chain management, Internet marketing, online transaction processing,
electronic data interchange (EDI), inventory management systems, and
automated data collection systems. Modern electronic commerce typically uses
the World Wide Web at least at one point in the transaction's life-cycle, although
it may encompass a wider range of technologies such as e-mail, mobile devices,
social media, and telephones as well.

Electronic commerce is generally considered to be the sales aspect of e-business.

It also consists of the exchange of data to facilitate the financing and payment
aspects of business transactions. This is an effective and efficient way of
communicating within an organization and one of the most effective and useful
ways of conducting business. It is a Market entry strategy where the company
may or may not have a physical presence.

The Essential eCommerce Features our Website Needs Include are Content
management capabilities. Promotion and discount code tools. An easy-to-use
checkout. Search engine optimized code and layout. An integrated blog or articles
section. Email and social media marketing features or integration.

Target beneficiary group/ anticipated size of market for proposed

solution/innovation (maximum 100 words):

The target beneficiary group are those old handicrafts makers or artisans who live
in rural and remote areas of the countries whose traditional arts are getting
marginalised due to globalisation and westernisation.
In India handicrafts have great potential of employment generation and income
generation as it hold the key for sustaining not only the millions of artisans
already existing, spread over length, and breadth of the country, but also for the
increasingly large number of new entrants in the crafts activity. The
Handicrafts Sector plays a significant & important role in the country’s economy.

Expected outcomes/outputs(short term/medium term/long term):

Indian villages are full of handicraft artists, as each and every community
and region possess an unique characteristics which can be shaped in to
small scale or cottage industries. The following efforts can push the growth
of such artisans. At village level artisans can organize themselves in to
Clusters, Co-operatives or Self-Help Groups and start e-commerce
activities collectively this will also attract the young generations of such
artisan families towards their old culture and heritage, and with the help of
technology they can promote their skills.

Brief description of implementation of delivery and business model.

(maximum 100 words):

Key partners are our craftsman, artisan, painter, We are giving a platform to
makers to sell online and make their product reach all over the world. We also
create content for their product. We also do the marketing to their products.
Maker want to sell online but don’t know the technical know-how, so we are
fulfilling their want. Fair trade to our craftsman. We also give logistics service.
We will provide assistance in product cataloguing and providing them free
photoshoots of their product. And at the ned we will give 60% share to the artisan
on successful selling of a product.

Description of support/ecosystem provided by/available at institute to

facilitate the startup(if any- to be filled by mentor)(max 150 words):

The Union Ministry of Education has given 4.5 star rating to the Institution of
Innovation Council (IIC) of our college, The council has undertaken various
activities prescribed by Innovation Cell, under the Union Ministry of Education,
to promote innovation and start-ups. And Organize periodic workshops/
seminars/ interactions with entrepreneurs, investors, professionals and create a
mentor pool for student innovators.
The major focus of college IIC is to create a vibrant local innovation ecosystem.
Startup supporting Mechanism in HEIs. Prepare institute for Atal Ranking of
Institutions on Innovation Achievements Framework. Establish Function
Ecosystem for Scouting Ideas and Pre-incubation of Ideas.
Highlight the Novelty of your idea provided.(max 100 words):

Despite of other e-Commerce websites in India our idea is quite different

as our focus is to map the skills of all the artisan in India to bring all of them
under one roof so that they can sell their products anywhere in the world
and at village level artisans can organize themselves in to Clusters to make
products at large scale and this will also reduce the unemployment issue
in India as those candidates who have basic knowledge of computer and
management can join these artisan communities of help them grow their
business.