STRENGTHS-S
1.Market leaders
SWOT MATRIX
OPPORTUNITIES-O
1.Buy out small business
2.Create new brands, product lines.
3.Mature and stable market
4.Innovation
5.Edible water (in water market)
6.Market development.
THREATS-T
1.Low price of competitors product
2.High level of competition
3.Threat of new entrants
4.Negotiation with distributors for low price
5.Economic instability can reduce sales
WEAKNESS-W
1.High Price
2.Strong research and development
3.Distribution network
2.Lack of awareness about target market.
3.unstable brand image people write
4.Well develop, quality process negative comments openly.
5. Recyclable bottles ,reduction in plastic. 4.Weak promotional activities through
website.
5.Low advertisement.
OS OW
Because of their brand image and strong R&D Create new brand for low price to cope up
can create new brands like flavored Bread or with low price products of competitors
TEA. (S1,S2,O2) (W1,O2)
R&D can be use for innovation (Maggie)
(S2,O4)
(S2,O5)
TS Tw
Brand image can be used for negotiation Strong advertisement and promotional
(S1,T4) activities can create hurdles for new entrants
R&D, distribution network give tough time to (W4,T3)
competitors (S2,S3,T2)