Marrybrown is a Malaysia based fast food chain and a group corporation.

Establishedin 1981 by
Nancy Liew, the first Marrybrown Restaurant is opened in Johor Bharu,Malaysia. In 1986, they are
start to launch franchise system itself. Now, Marrybrownrestaurant chain owned local subsidiary in
Malaysia. The homegrown fast food chain iscurrently the world’s largest Halal Quick Service
Restaurant (QSR) brand originatingfrom Asia.Marrybrown has a strong international presence with
outlets operating inMalaysia, China, India, Indonesia, Maldives, Sri Lanka, Africa, the Middle East
andMyanmar. Marrybrown is among the nation’s leading fast-food chains, with more than130 quick-
serving restaurants in Malaysia and more than 350 international restaurants.Marrybrown’s vision is
“To be a national restaurant company of most admired brand –through the power of our people and
our culture”.(ii) Different products / brands marketed by the firm / companyMarrybrown restaurant
has many choice to you choose. In Marrybrown restaurantmenu has separate as many part. They
have something different, Burger & More, Chicken& More, Fish & More, Kiddy Meal, Drinks,
Desserts and Snack & sides. In SomethingDifferent has Nasi MarryBrown, Nasi Ayam MB, Mi Kari
Ayam Goreng and Chicken-O-Rice. Inside Burger & More, there have Fish Fillet Burger, Chicken
Burger, HotouchBurger and Tower Burger. Besides that, the Chicken & More have Lucky Plate, Chick-
A-Licious, Nasi MarryBrown, Nasi Ayam MB, Mi Kari Ayam Goreng and ChickenPorridge. Fish &
More, have Fish nugget, Prawn Finger, Fish ‘n’ Chips and Fish FilletBurger. At the last, inside the
Dessert on menu, there have Hand Scoop Ice Cream, JellyIce Cream, Sundae Ice Cream, Banana
Muffin and Float.Page | 1

1.2 Product background(i) Established / Introduced in the marketNasi Marrybrown is the most
famous food in Marrybrown restaurant. The everpopular Nasi Marrybrown, served with rice cooked
in coconut milk, with pandan leaves,ginger and stalk of lemon grass. Comes with crunchy peanuts,
anchovies and freshly handcut “acar”. Finish with Marrybrown authentic sambal and a piece of juicy
chicken. Theyare mouth watering and generously portioned. (refer to Image 2)(ii) Brand identity for
the selected brandBrand identity is the combination of name, logo, symbols, design,
packaging,product, services performance, image or associations in the consumer’s mind. The
brandthat we choose is Marrybrown. Marrybrown’s logo is blue color background with redcolor
“Mb” word that can be linked immediately to Marrybrown brand. Thus, customercan easily
recognize our company when they look at our logo.(refer to Image 1)Marrybrown offers core values
and mission that let people to trust its product such asPassion for our brand, Food Quality and
Safety, Continuous Improvement andInnovation, Care & Respect and Personal Accountability,
Excellence in CustomerService, High Standards in Personnel Growth and Development through
ConsistentTraining, Excellence through High Q.S.C.V.

As such, in the coming months, we are going to elevate the customer’s experience with hassle-free
options such as establishing an e-wallet in partnership with GrabPay and online delivery service. We
hope our customers will continue to support us as we venture into this exciting chapter,” Dato’
Joshua Liew, Chief Executive Officer of Marrybrown®

https://www.businesstoday.com.my/2019/07/16/marrybrownmaking-a-comeback/

Marrybrown is taking on a digital-first approach when marketing the Korean Hot Chicks Sensation by
creating hype on on social media to increase footfall to its stores
. https://www.marketing-interactive.com/marrybrown-redefines-meaning-of-korean-hot-chicks-not-
the-ones-in-gangnam