Outline Communication Course

Question 1: Tweeter Feed Proposal (488 words)

People usually associate with social media activities, such as using Twitter, with brands

trying to promote their products or with celebrities trying to stay in touch with their fans. Even

so, in the last years, there has been an increase in using Twitter by educational institutions

Thomas Edison State University’s Twitter handle, @tesu_edu, is successful in various

ways. The university is successful in communicating its brand in the following ways. Firstly, the

university interacts fairly effectively with the followers. Twitter is an effective platform that the

university uses to facilitate interaction between academics and the institutional affair and the

learners and prospects. The university identifies the usefulness of Twitter in conveying all the

breaking news to the relevant audiences. Also, the institution relies on this platform's open nature

to ensure the accessibility of both academic and general information concerning it. Any

interested individual can easily find help by consulting the smart and thoughtful people at any

time within the university’s Twitter handle. Various editors and other top professionals are there

to address the people's concerns that use this platform. However, the university may improve on

communicating its brand. It may increase the frequency of the tweets, grow its Twitter followers,

and leverage Twitter to win the email subscribers.

Question 2: Technological Item (637 words)

The MacBook

History and Creation

According to Finkle & Mallin (2010), Macbook has come from absolutely nothing to this

generation's powerful personal computer. Steve Jobs partnered with Steve Wozniak to found

Apple Computer in 1976 (Finkle & Mallin, 2010). The duo had been working in a garage. Jobs
and Wozniak implemented their idea of creating a computer prototype design that had not been

thought about before. They target to change what Sony had developed by creating a more easy-

to-use design. However, the invention was not with challenges, just like any start-up. O’Grady

(2009) identifies a lack of software when Apple started. Jobs and Wozniak created Apple I from

hard work and commitment. Due to software's unavailability, the duo hand-coded everything

they intended into the machine (O’Grady, 2009). As years passed, the pioneers understood their

invention better and adequately. They learned various aspects of their machine and started to

improve it.