the pros & cons of

libknowledge and expertise

 Links
 Ability to post blog-length don't work in

•
articles to showcase expertise captions  You need to
 Simple to use
If The B2B focus means ensure your imagery  One of the fastest-
is well chosen, optimised  Allo
growing social are
networks

•
Ads can be poorly targeted,  As users encouraged to
ws networking
and
the
leading to a potential overload discovercontent for themselves,
UCG on Instagram
there's
opportunities
is
limited
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
very powerfulRemains the
not so much emphasis onand actively
prompts
of irrelevant content world's
 2nd most popular
Appeals to a wide
engaging your audiencedirect business
 Easy to set up, use and search engine after Google.
 Images are relationships
hyperlinked to

•
 Allows you to
control the original source
connect more directly with
from a variety of devices
 Allows you your audience
to c o m mu ni c a te  Users don't need
pu bl i c l y or privately, in to follow you to discover
real time
 A ll ow s
 Quality and editing need to
or gani c tr ac k i ng
be top notch; the
 It's integrated
results can be embarrassing if done
with Instagram allowingthan other channels
you to share striking
images

en • Privacy issues Easy to set up and use

280 character limit keeps
messages to the point
 Marketing

r
%.0 campaigns can  Easy to
search network for
C i) • Google likes showing G+
content using hashtags
 Tweets
content in i t s s e a r c h r e s u l t s
appear in Google results
 Easy to use and

Docs
•
integrates with Gmail and Google
e Volume of messages can lead to
 jiinformation
Easy to find people and overload/loss of message No t
th e be s tvisual
p l a tfcontent
o r m fo r s h o w c a s i ng

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 Twitter metrics
no longer display on share
counters
 Short messages
e • Very similar to Facebook
 Lack of market share
 Limited audience size
 Promotions and contests are