w w w.e z r e t a i l .

i n
30% off

Self-ordering
app to connect the Retailer to the

company authorized Distributor

1

About EzRetail

100 + 1000 + 1M +
Brands Distributors Retailers

Some of our Clients

Table of Contents

01 02
EZRetail -Introduction Why it will work

03 04
How it works Benefits

05
Way forward
3

EZRetail -Introduction
E Z retail as a platform is currently driving the creation of retailer self
ordering platform which is brand independent and open, however it is
also a very closed loop b2b system which can be accessed only with
invites, where only authorized and approved retaiers can transact with
pre-defined company distributors of the brands.

E zRetail is a marketplace which is uniting on one side -

Demand from retailers and wholesalers of goods and on the other
side - The authorized suppliers of the goods in the respective
regions.

This marketplace is not only the order booking system but also is
an engagement platform for the brand and retailers, It not only
takes care of billing, payment and taxation which are easy to use
and are frictionless to adopt, but also EzRetail allows the retailer to
have a direct connection with the brand owners for various
innovative initiatives such as loyalty programs.

And it is something that will give the brand owners the freedom of
choice and flexiblity of allowing them to define and structure the
business terms of trades whether it is about giving the margins or
trade promotions.

Contact free supply chain during Covid-19

Covid-19 has taught us so many things. Among many things, one important ~80% decrease
lesson learnt is to give priority to our health. So during Covid-19, there is a high

demand for essentials like Hand-sanitizers, Handwash, Detergents, Soap, Health

Drinks and many more. During Lockdown, People started hoarding the essential

items. As a result Retailers were facing severe constraints of stock

replenishment as company salesperson visits were severely hit. Salesperson’s 0

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4 8
10
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visits to retailers dropped from 10-12 per week to 2 per week.

Salesperson’s visits to retailers dropped

from 10-12 per week to 2 per week.

EzRetail is an online platform where brands can connect with Retailers, 5 out
of 10 retailers are responding proactively by placing replenishment orders on a
single platform to the company authorized distributors of the area.

O2O (online-to-offline) Commerce

~80% decrease
Currently advantage of e-commerce over traditional commerce is easy tracking of consumer behaviour,

payment information, and easy targeting. B ut what if we could get these advantages in o ffl ine channels also.

On li n e t o Offl i n e Comm e rc e , O 2 O i s a bus i n e ss s t r ate gy t h at finds consum e rs on li n e a nd br i ngs t h e m i n

t h e r eal wor l d t o m a k e purch a s e s i n phys i c al s t or e s.

“Want to place a grocery order to the near b y k irana /grocery and get it delivered immediately ?”
2 10

EzRetail digitises the o ffl ine retailer. The strategies captured are :
1 . D i g iti s i ng P a ym e n t a cc e p ta nc e i n t h e offl i n e wor l d

At present, the ma j ority of traditional commerce happens in cash, and hence banks, companies, and
lending institutions don’t have a clear visibility of the merchant business. E Z Retail allows Digitized
payment acceptance like U PI, Paytm etc. The steps are : Retailer selects the preferred S KU s - > adds to
their shopping carts and - > pays via UPI .

2 . D i g iti s i ng t r a d iti on al Supp l y Ch ai n

The traditional Retail B rands don’t have tertiary sales information like the end consumer of the produc t

and hence visibility of sale and inventory at merchants is less. E Z Retail digitized the traditional Supply
chain. N ow Retailers are aware of real time-billing, coupons, transactions, inventory data etc .

~80% decrease

2 10

Why it will work

EzRetail is designed to provide fast, accurate, real time data with analytics
to prevent stockouts and maintain stock levels without the Salesman's
involvement. It helps Retailers to shop smart by making them a part of the
online ecosystem and reach out to a larger number of consumers. E Z Retail
helps brands to alter the traditional method of the go-to-market model to
change in the value chain. This helps in digitizing key j ourneys.

9
Dealers are educated now and want to do more business

F o r t h e p a s t f e w y e a r s , e v e r y t h i n g h a s b e e n m o b i l e. A n d t h i s n o t i o n a p p l i e s t o t h e

r e t a i l e r e c o s y s t e m a l s o m o r e t h a n f o r a n y b o d y e l s e. T h e m o b i l e r e v o l u t i o n h a s

changed the way retailers can interact with their customers. Like every other

c o m m o n p e r s o n , Re t a i l e r s a l s o u n d e r s t a n d t h a t t h e r e i s n o l o n g e r a n e e d t o r e l y o n

40%
p r i n t e d m a t e r i a l s t o l e t t h e c u s t o m e r s k n o w a b o u t s p e c i a l o ff e r s / d i s c o u n t s w h e n

t h e y c a n d o i t e ffi c i e n t l y t h r o u g h a n a p p.
40% of dealers are wanting to engage

more with their brands in self ordering

E z Re t a i l h e l p s Re t a i l e r s t o l e v e r a g e m o b i l i t y b y e n a b l i n g o m n i c h a n n e l

i n t e g r a t i o n a c r o s s f o u r k e y a r e a s : c u s t o m e r e n g a g e m e n t , o n l i n e p a y m e n t ( U P I ) ,

d e l i v e r y / f u l fi l l m e n t a n d t h e i n - s t o r e e x p e r i e n c e.

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When saleperson cannot make inroads

In the last decade we have gone from clunky cash registers and being buried under a

never-ending pile of paperwork to using a gadget like smartphone that allows retailers

t o s h o p a n y w h e r e, a n y t i m e. L i k e m a n y t h i n g s e l s e, T h e r e t a i l e r 's w o r l d h a s

a l s o e v o l v e d . N o w t h r o u g h a n a p p, Re t a i l e r s c a n r u n t h e i r e n t i r e s h o p w i t h j u s t a

touch, swipe and tap of a few buttons. This has proved its importance the most during

Covid-19 situation especially when the salesmen are unable to vist the outlets.

Also Dealers who wants all the invoices in one place would want to see thier invoice

taxation.

E z Re t a i l h e l p s Re t a i l e r s i n g e t t i n g t h e r e a l - t i m e b i l l i n g , t r a n s a c t i o n , c o u p o n s ,

s p e c i a l o ff e r s , i n v o i c e t a x a t i o n , i n v e n t o r y d a t a , e t c , a n d e n a b l e t h e m e r c h a n t s t o

r e a c h t h e m e r c h a n t o p t i m a l l y. N o w Re t a i l e r s d o n’ t n e e d t o r e l y o n S a l e s p e r s o n f o r

taking orders.

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C vo ers more outlets with less cost e / ff orts b y fi eld sta ff

Covid-19 has taught us many lessons. B e f o r e C o v i d 1 9, Re t a i l e r s w e r e m o r e b i a s e d

towards traditional methods where Salesmen used to take orders by visiting outlets .

Now due to social distancing this is a good time for o ffl ine retailers to invest in

g r o w i n g t h e i r o n l i n e p r e s e n c e. N o w S a l e s m e n d o n’ t n e e d t o g o p h y s i c a l l y t o t h e

outlets to take orders. Thanks to the technology which has helped us move during

t h i s t i m e w h e n o n l i n e o r d e r s f r o m t r a d e r s p e r s t o r e p e r d a y a c r o s s t h e c o u n t r y a r e

i n c r e a s i n g . T h i s h e l p s t o c o v e r m o r e o u t l e t s w i t h l e s s e ff o r t . A l s o w h e n S a l e s m e n

d o n’ t n e e d t o v i s i t t h e o u t l e t s , I t h e l p s i n s a v i n g t h e e x p e n s e s o f t r a v e l l i n g t o o.

E z Re t a i l has helped more than 1 million Re t a i l e r s t o p l a c e o r d e r s t i l l n o w.

It has been estimated that customers are going to adapt to shopping

o m n i c h a n n e l a n d E Z Re t a i l w i l l b e a g o o d c h o i c e.

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How it works
EZretail as a platform is currently driving the creation of retailer self

ordering platform which is brand independent and open, however it also

This B B
2 s h o p p i n g a p p c a n b e e a s i l y i n s t a l l e d b y r e t a i l e r s . A p p's s i m p l e a n d i n t u i t i v e
a very closed loop b2b system which can be accessed only with invites,
d e s i g n h e l p s n a v i g a t i n g b r a n d 's p r o d u c t s a s p e r i t s c a t e g o r i e s .

where only authorized and approved retaiers can transact with

Re t a i l e r s e l e c t s t h e p r e f e r r e d S K Us - > adds to their shopping carts and - > p a y s v i a U P I .

p r e - d e fi n e d c o m p a n y d i s t r i b u t o r s o f t h e b r a n d s .
T h e s t e p s i n v o l v e d a r e S e t u p, E n g a g e, Tr a n s a c t , Re a c h m o r e .

1 3

1. Set Up

1 4

Setting up EZ Retail

Step-1 Step-2 Step-1

8 1 0 4

Setup I n ite et ile

v R a r R e i te
g s r

G et your account ready in 3 I n v i t e y o u r r e t a i l e r s t o E Z Re t a i l Re g i s t e r – Re t a i l e r c l i c k s o n

days. Y ou just need to help us by just one click through SMS/ the link received, completes

with a little basic data (Product, Whatsapp/ Email. registration & Lo g i n w i t h O T P.

S u p p l i e r s , P r i c e l i s t , Re t a i l e r s ) .

1 5

2.Transact

1 6

1 2

Ord e r P ac l ement N oti fica tion

Re t a i l e r s w i l l c h e c k t h e P r o d u c t c a t a l o g u e Distributor/Supplier gets the order directly on to

with margin & discount visibility adds the h i s e x i s t i n g D M S o r a n e m a i l w i t h e xc e l c o p y o f

p r o d u c t t o c a r t a n d w i l l p l a c e t h e o r d e r. o r d e r s w i l l b e s e n t t o h i m a t t h e e n d o f t h e d a y.

3 4

Suppl y
Pay ment
M a k e a n e ff e c t i v e d e l i v e r y p l a n & deliver S i m p l i fi e d p a y m e n t c o l l e c t i o n t h r o u g h U P I .

the goods.
1 7

3.Engage

1 8
Direct Retailer Engagement has always been a challenge to any company. E Z Retail helps you
interact with your retailer directly in various forms to build brand relationships.

Loyalty Points & Rewards – Retailers can be rewarded for doing certain
activities provided by the company, Rewards can be provided in terms of Extra
Margin/ Cash back/ Free Products/ Loyalty Points.

Activities

Reward for completing the Product / Competitor survey.

Reward for uploading the picture of the display shel f

Announcement & Notification – New product Launch, Discount,

Festive Wishes can be directly communicated to Retailers

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4.Reach More

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B RAND +

?
BRAND

B rand Visibility across platform Request from Retailer

if the Company wish, they can opt to Retailer is noti fi ed about new brand on
make their brand visible to all the platform and he can send a request
registered E Z Retail users. to connect..

Approve & Transact

Company can approve received
connection requests and only approved
retailers will be able to transact with
the company
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EZ Retail Benefits
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ORDER PLACED

Contact free Supply Chain  Real time Statistics

Optimized Salesman’s visit as Order Processing and Delivery
Retailer can place order anytime   Tracking made easy 

Stock position Savings

Different Stocks available and Organization saves on Travel Expense while
Preventing Stockouts the Retailer Saves on processing Time.

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50%

off
30%
off

Shelf Statistics Rewards Redemption

Placement, location and adjacency
Regular business rewards, additional
of products in Shelves. margin and better Retail schemes

Cashless Transactions Retailer Engagement

Digitized payment acceptance I ntegrations like customer engagement, online payment ,

like UPI, Paytm etc. delivery/ful fi llment and the in - store experience make
Retailers engaged with the app

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API Connect
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EZ Retail let the IT team integrate the same order with their existing DMS/SFA
software using its secured API, Hence there won't be any change in their current
business process.

} }

ORDER

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