SHADOWFAX

ACHIEVES
99%
DELIVERY
SUCCESS
RATE

Building a strong local network

of 'mom & pop' stores,
channelising their community
knowledge and facilitating last
mile delivery for a large-scale
FMCG division via seamless
online order process.

A SUCCESS STUDY
www.shadowfax.in
INTRODUCTION
SERVICES
Building a strong local network of 'mom & pop' stores,
channelising their community knowledge and DEPLOYED
facilitating last mile delivery for a large-scale FMCG
NOW
division via seamless online order process.
EXPRESS 45

Low-cost,
efficient &
convenient
deliveries, done
THE CHALLENGE under 45
No direct deals with retail stores. minutes, apt for
Increased number of touchpoints for a complete food, pharma and
online order fulfilment system groceries orders.
Demand/supply management with day time &
weekend spike orders & maintaining serviceability NOW
SLOT DELIVERY
metrics

THE APPROACH
We devised a 2-pronged approach to create an
omnichannel last mile delivery.

APPROACH 1
Smooth integration of delivery service with local kirana
stores through partnership with Shiprocket (automated
Reliable and swift
shipping software). pick-up & drop
model, with slot-
APPROACH 2 deliveries and
Build cogent solutions that cater to these cases: doorstep returns
Online ordering possible when stock is available in efficiently cater to
outlet the high and low
Delivery partner availability in the nearby area customer
demands.
Delivery partner's readiness to manage two kind of
deliveries - Slotted delivery where TAT may range
from 2-6 hours
A SUCCESS STUDY
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Express deliveries where TAT is within 1 hour

THE DETAILS
The first approach was worked out with seamless tech integrations where online orders
were received by a store based on stock availability and a customer could only place an
order from that particular store. This created a win-win situation for the retailer & the
customer. The retailer didn't have to reject an order based on unavailability and
customer would always be assured of product being available.
TO MAKE THE MODEL FEASIBLE,
SHADOWFAX DID THE FOLLOWING: IMPACT
The second approach, regarding the management of a Superior customer
dedicated delivery fleet, was tackled through efficient service
utilisation of our delivery partners as a mobile asset Pocket-friendly
between a certain number of stores within a locality. prices
Cost optimisation
How did Shadowfax make this mobility possible? Real-time inventory
updates
Created clusters based on order volumes in different Zero worries in
managing &
localities and assigned a set number of delivery
maintaining a
partners to these clusters based on order volumes delivery fleet
Identified periods of order spikes and made sure an Tech-enabled end-to-
adequate number of delivery partners are available end online
within their clusters to take up the deliveries processing & last-
mile delivery
Cross-utilised delivery partner network from other
Reduction in
delivery verticals to cater to demand spikes. Devised cost/order with
clear incentive structure to encourage higher delivery progress of the
partner participation & availability across the demand project
surges

For more information visit:

www.shadowfax.in

Or write to us on:
hello@shadowfax.in

www.shadowfax.in