BUSINESS COMMUNICATION REPORT

SUBMITTED BY: Zara Hussain

MBA (NB) – I

SUBMITTED TO:

Dr. Faryal Razzaq

Quaid-i-Azam School of Management Sciences

Quaid-i-Azam University, Islamabad

 Effective Business Communication Case Study’s Report
Introduction:
Effective business communication is perceived as the key to accomplish
sustainable improvement in the performance of a business. The necessity for
communication within the organization as well as in the external context is
profoundly observed in the modern business environment that is characterized by
drastic changes continuously.

Description of organization:
It is a multi-national organization that operates in various countries including
Australia, Vietnam, India, Oman, and Nigeria. The organization manufactures and
distributes agricultural equipment to local and international clients. In total the
organization has 8,000 employees in five countries and more than 1 million
customers worldwide. The head office is based in Australia.

Scope of report:
This report examines the consequences of ineffective business communication on
the organization. The report will focus and evaluate three mentioned
communication issues that are the use of social media as a resource for business
communication, feedback’s significance, and the necessity of intercultural
communication.

Report outcome:
This report will enable us to interpret the nature of the issues and recognize the
factors that caused them as well as help us to derive strategies and plans to address
these issues.

Structure Preview:
The Structure of the report would be divided into distinct sections.
First section will contain the introduction and scope of the report. The next will
present the analysis of the whole situation of concerned organization in the light of
literature review. The last section will contain the strategies to tackle the situation.

Analysis:
Effective Business Communication is essential for success and growth of every
organization. The business relationship is very important between management and
employees. There is a need for interaction and communication between
management and employees. Communication is the process of transmitting
information from one person to another for supporting the organizational work.
When the chain of command is very strong between management and worker, it
will finally help in effective running of the business organization.

The impact of corporate communication is not limited to the scope of conveying

information but also for crucial business activities that include motivation of
workforce, coordination among different departments and most important of all for
management decision making. The case of the concerned organization in the report
reflects profoundly on the communication challenges such as ineffective use of
social media for improved support of teams in the organization to develop
knowledge bases ,sharing information and ideas as well as supporting the
management of tasks.

Strategies:

Effective use of social media

We need to increase the exposure of targeted people to blogs, wikis, and other
social networks. The content creators must be completely aware of the issues and
concerns of their audience in order to serve the purpose of their said job.
Furthermore, the organization should focus on creating different groups on these
social networking sites so that employees can share their ideas and knowledge with
each other.

Significant feedback portal

The organization should devise proper ways to collect quality response from their
clients, including paper feedback cards, follow-up emails, review portals, post-
purchase ratings, monitoring social media channels and websites as well.

Inter-cultural communication

To overcome cultural barriers the organization should build a productive team

environment by encouraging team employees to minimize their differences and
focus on achieving the company’s strategic goals and make sure to accommodate
the people from different cultural backgrounds by providing them an environment
where they can communicate clearly and freely using simple phrases, avoiding
slang words, visual methods to communicate results and appreciating their cultural
differences. Furthermore, the organization should promote teamwork by
organizing different group activities that will help in minimizing individual
differences.