Aashir Altaf

MBA Fall semester

Digital Marketing
Assignment # 1

Q2. List of active online bookstores

1. Kitabrabta.com
2. Kitabjam.com
3. Booksinn.com.pk
4. Bukharibooks.com
5. Paramountbooks.com.pk
6. Onlinebooksoutlet.com
7. Saeedbookbank.com
8. Kitabain.com
9. Kitabdeal.com
Top 3 sites
1. Bukharibooks.com
2. Kitabrabta.com
3. Kitabjam.com
Q3. Bukhari books: This site had the most attractive images of books with popping colors. It had
display of deals and discounts on the very top which caught the eye and there was a long
category of books to choose from along with subcategories.
Kitab rabta: one of the top sites on google search which indicates that it may contain the most
related information. Interface was very simple and easy to use for navigation. School wise
categorization made it easier to search for related books. Discount and deals were also present.
Kitab jam: this site also had attractive images that caught the interest, it was also one the top
sites on google search. Detailed categories were a plus and books on sale were categorized
separately. School wise and class wise categories were also available.
Q4. Bukhari books
1. Problem recognition: buying books for school is a need that is certain and arises every
year during admission sessions so availability of set of books is assured.
2. Information search: colorful interface, search option available for customers which
seems attractive to search for required books.
3. Evaluation: detailed product information is available with pictures, price, and delivery
option.
 4. Decision: discounts facilitate decision making, WhatsApp number is also available if
order needs to be placed later personally.
5. Action: once the details for placing order are filled, Place Order option ensures e-
customers that purchase process is closing. Cash on delivery option is not available.
6. Post-sale: after sale facilitation is present that receives feedback on the product
delivered and provides notifications regarding similar products
Kitab Rabta
1. Problem recognition: buying books for school is a need that is certain and arises every
year during admission sessions so availability of set of books is assured.
7. Information search: easy interface for new customer, search option available for
customers to easily search for required books.
2. Evaluation: detailed product information is available with pictures, price, and delivery
option. Customer reviews to assist in choosing.
3. Decision: privacy policy and log in account ensures privacy of information, discounts are
available, and number is provided for further assistance.
4. Action: purchase option after logging in and fast delivery option with return policy is
available
5. Post-sale: after sale facilitation is present that receives feedback on the product
delivered.
Kitab Jam
1. Problem recognition: buying books for school is a need that is certain and arises every
year during admission sessions so availability of set of books is assured.
2. Information search: interface with most options available on home page to look at,
search option provides related books.
3. Evaluation: detailed categorization of books is available with original and discounted
price available, interaction options available for customers and product and delivery
information is also available
4. Decision: once the decision is made, checkout corner shows details of the product along
with discount and coupon options.
5. Action: once the details for placing order are filled, confirming the order requires
personal data which ensures that helps finalizing the decision. Only cash on delivery
option is available.
6. Post-sale: after sale facilitation is present that receives feedback on the product
delivered, feedback is taken and return policy is present
Q5. Yes, the content on-site supports the buying process of an e-customer.
a.

Bukhari books Kitab rabta Kitab Jam

Evaluation Colorful and creative School wise Detailed categories,
website, explorative categorization, sale and discount
categories, real time simple interface, options available,
customer service search options easy search, reviews
with chat option, available, book sets of past customers
mailing option available, pictures available, delivery
available, product available, delivery details available with
pictures available, details available, product and pricing
delivery information feedback option
available available
Findings Chat pop-up Tuition for students Discounted prices are
continuously shows and past papers are mentioned with
concern and offers also available on-sit original price, more
help, on text and on that adds extra categories then other
call information feature, book sets sites are available,
option assists in according to school easy search option
deciding, if changes and class are available
are made in cart then available to avoid
there is a need to separately buying
update cart to each book
update total price
Recommendations Provide option to Shipping charges More payment
search by author or should be market options should be
publisher, more competitive, the provided along with
payment options and option of Log In cash on delivery and
cash on delivery hinders the process cart should be auto
option should be of purchase as updated on removing
provided, cart should customers usually any product, more
be auto updated if a avoid or lie in it, so it schoolbook sets
product is removed should be removed should be available,
focus on a single
should not be made
prominent it reduces
target population

b.

Bukhari Books Kitab Rabta Kitab Jam

Search option Yes Yes Yes
Featured products Yes No Yes
Chat option Yes No Yes
Product guide Yes Yes Yes
Detailed product Yes Yes Yes
information
Consumer reviews Yes Yes No
Discounts Yes Yes Yes
Store location Yes Yes Yes
Gift options Yes No No
Delivery option Yes Yes Yes
Payment option Yes Yes Yes
E-newsletters Yes No No
Attractive site Yes Yes Yes
FAQs Yes Yes No
Order History Yes Yes Yes
Personal No No Yes
recommendation
Return policy Yes Yes Yes
Privacy policy No Yes Yes