Q7 Interview some Internet users to understand users’ perspective of the website

Understanding website’s structure from user’s perspective

 Most of the organizations prefer to have website that

is user friendly
 Website quality is based on website usability and
user experience
 Bombay Shaving Company is a consumer goods
company which develops a range of beard care,
shave care and skincare products.
 Types of landing pages for users
Conversion purchase happens through various types of landing pages. When a user searches on search
engine about particular query, he/she goes through the desired product through different landing pages

Category pages Sub-category pages

Such pages give broader view about the It talks about specifically about category
website

Product pages Collection pages, offer

pages, sales pages
Such pages give information about
distinct products Generally available in terms of
search/display ads
User Journey funnel and mapping of prospective customers (1/2)

Ensuring that you keep your customers engaged post purchase is equally important as they buy
before purchase. We will see significance of each of the stages mentioned below in the context
of Bombay Shaving Company from user’s perspective
User Journey funnel and mapping of prospective customers (2/2)

Stage Significance Mapping

Awareness Happens at a broader level through Blog posts, guest posts
various marketing activities

Consideration consumer has little intent of Category, subcategory, brand pages

purchasing

Purchase Concerned about prices, delivery time, Category and product pages
availability of the products

Support Searching for customer care, email, About us, contact us, FAQ section
contact number

Loyalty Looking for referral, affiliate, Offer pages, sales pages, collection
membership programs pages
 Interview of an Internet user (1/2)
Profile: Gender – Male, Age – 27, Occupation – Student, Location - Mumbai

Q 2– What do you like the most about the

Q 1– Why do you visit Bombay Shaving
Company’s website? What is your purpose?
A – I usually like to grow my beard, so once my
friend referred me BSC. And since I have been
using their beard growth oil which I find effective.
But when I heard company’s name for the first
time, I thought it would target only men with
beard care solutions. But they are not only into
men’s hair care, skin care etc but also into other
areas. So, I have started exploring other options
as well.
Bombay Shaving Company’s website?
A – There are many aspects about BSC website I
like. First of all, easy navigation when I visit the
website. I can move across several sub categories
from available categories of the products.
Secondly, website is attractive and looks up-to-
date. For example, when I see the top bar now
(valentine’s week), I can see special click for
valentine gifts. Also, product visuals and its
descriptions are visible. It has been good
experience for me till now.
 Interview of an Internet user (2/2)
Profile: Gender – Male, Age – 27, Occupation – Student, Location - Mumbai

Q 4- Is there anything that makes

you abandon the website?
A - I prefer to purchase BSC
products from Amazon as it offers
more discount and also, I have
prime account so it gives me option
Q 3 – Any improvements you’d like to suggest
for free shipping. BSC website
in the website?
requires total order amount to be
A – I think there is some scope for minimum Rs 500.
improvement in the website. For example,
when I search about some products on search
bar, it doesn’t show real-time options like
Amazon does. I’d be really interested in looking
what all new releases are there on their
website. Also, I would prefer to search from
option which is exclusively for products with
offers/discounts.