SEGMENT: name the target customer group

JOBS importance PROBLEMS importance GAINS importance

The methodology is presented in this highly recommended book:

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda. Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
 CORE OFFER: _________________________________________________________________________________________________________
(defining what exactly we will offer to the target customer)

PRODUCTS importance PAIN RELIEVERS importance GAIN CREATORS importance

Firstly, describe which customer problems you intend to solve and what extra gains you plan to create. Once you are absolutely clear what problems and gains to address,
try to relate those "pain relievers" and "gain creators" with your developed products and services. It might happen so, that one product or service will solve multiple
problems. In such case relate this product with few "pain relievers" and "gain creators". Don't forget to evaluate the importance of each "pain reliever" and "gain creator" for
customer. Try to create your products and services based only on those "pain relievers" and "gain creators" which importance to customer is evaluate at least 8 or higher.