Independent University, Bangladesh (IUB)

BUS201 Section:07

Business Plan

Sparkly Maid

Submitted To:

Maria Muntahin
Lecturer

Independent University, Bangladesh (IUB)

Submitted By:
Name ID
Lammim Jerin Chowdhury 2030963
Ismail Hossen 2022075
Fahim Faysal 2021860
Shahnewaj Islam Riyad 2030861

Antora shill 2022454

Azmer Rezaul 1830255
“Sparkly Maid”- One call cleans it all, Cleaning at its finest

Address: Bashundhara Residential Area, Block-B, Road-04, House-65

Co-Owners: Lammim Jerin Chowdhury, Ismail Hossen, Antora shill , Fahim Faysal, Shahnewaj Islam Riyad ,
Azmer Rezaul

Description of the Business: This is a Partnership Business which will service

Household Chores & Cleaning for Job holder family. Using in Service sector in Bangladesh. It will easier
our daily life for job holder family.

Financing: Total amount of initial capital we need for starting this business and its first year’s operation
is 3076600 Tk. All six partners of this Business will be investing 512766.66 Tk. each to cover this entire
amount.

Acknowledgement

We would to prefer to have this opportunity which helps us to express our sincere gratitude to all the people who
have contributed their efforts for doing this business plan by given instructions.

We also want to thank our teacher Maria Muntahin for his assistances, motivations, all through the life
expectancy of this strategy for success. His techniques for instructing contributed extraordinarily to making the
business arrangement straightforward for us to comprehend and execute. Indeed, the theme of this paper was to a
great extent propelled by one of his in-class cases, and without his help, this strategy for success would have
been in stuck in its parts.

Every gathering individual’s commitments have prompted the fruitful fulfillment of this strategy for success.
Additionally, as a group, we might likewise want to thank our companions who encourage our thoughts and data
required for this strategy for success, without their assistance it would've been impossible for us to be as useful as
we are currently. In short, we may want to show gratitude toward Allah for His benevolence and for making
everything conceivable.

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Letter of Transmittal

2 January, 2021

Ms Maria Muntahin

Lecturer,

School of Business and Entrepreneurship,

Independent University, Bangladesh (IUB)

Subject: Submission of Business report on launching a new service.

Dear Maam,

With due respect and pleasure, we are submitting the group project as per the requirement,
which was given to us as a part of our Bus201.We significantly used our theoretical
knowledge to combine with the practical world in order to relate Entrepreneurship to our
existing practical environment. Here, we worked on “Sparkly Maid” which we have tried to
input our best efforts and worked sincerely to prepare this report as precisely as possible.

Through working on the project, we found greater opportunities to increase our knowledge
and skills. We can surely leverage this knowledge to a larger level in the future task. We
sincerely hope that our team has met all your requirements for the project. We thank you for
providing us with this unique learning opportunity.

Sincerely yours,

Name ID
Lammim Jerin Chowdhury 2030963
Ismail Hossen 2022075
Fahim Faysal 2021860
Antora shill 2022454
Shahnewaj Islam Riyad 2030861
Azmer Rezaul 1830255

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 Executive Summary

When people are too busy in their professional life or bachelor life, they want Service for their
household work or cleaning, laundry etc. etc. Our company “ Sparkly Maid” is a proposed
Service that provides household chores and cleaning service with equipment for home and
office in Dhaka city of Bangladesh. We will also provide special service to customer about the
overall household solution. We will offer customized service to the desired target market. Our
mission is to providing professional and secured service for household chores and office
cleaning to create the utmost convenience for our customers. Ongoing statistical survey shows
an explicit and developing need in the zone for the inside plan counseling administrations and
items “Sparkly Maid” offers the market it will serve. The market want will be founded on a
savvy way to deal with this unmistakably characterized target showcase. The way to deal with
advance “Sparkly Maid” with through setting up associations with key individuals in the
network and after that through referral exercises once a critical customer base is built up.
“Sparkly Maid” will concentrate on creating strong and steadfast customer connections offering
plan arrangements dependent on the customer's taste, spending plan, use, and objectives for
the space. The extra determination, availability of equipment, plan administrations and esteem
based valuing will separate “Sparkly Maid” from alternate choices in the region.

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 Table of Contents

Introduction

A. Name and address of the principals…………………………………………………………………………………………………..2

B. Name of the business…………………………………………………………………………………………………………………………23

C. Statement of the financing needed……………………………………………………………………………………………………7

D. Statement of confidentiality off report………………………………………………………………………………………........8

Business Model

A. Business Model CANVAS……………………………………………………………………………………………………………………9

B. Pricing Model…………………………………………………………………………………………………………………………….………10

C. Social Goal……………………………………………………………………………………………………………………………………….11

D. Sustainability goals………………………………………………………………………………………………………………………….12

F. Ethical guidelines………………………………………………………………………………………………………………………..……13

Description of Ventures

A. Venture Description ….……………………………………………………………………………………………………………………14

B. Mission and Vision………………………………………………………………………………………………………………….………15

C. Size of Business……………………………………………………………………………………………………………………….………15

D. Office Equipment and Personnel………………………………………………….…………………………………………………16

E. Background of Entrepreneurs ………………………………………………….………………….…………………………………14

Business Environment Analysis

A. Future outlook and trends………………………………………………………………………………………………………………14

B. PESTLE Analysis………………………………………………………………………………………………………………………………15-16

C. Porter's five forces………………………………………………………………………………………………………………………… 17

D. SWOT……………………………………………………………………………………………………………………………………………..17-18

E. Stake Holders Analysis…………………………………………………………………………………………………………………….19

F. Industry and market forecasts………………………………………………………………………………………………………...20

Marketing Plan

A. Customer Analysis………………………………………………………………………………………………………………………..…20

B. Product & Service Description……………………………………………………………………………………………………..… 21

C. Pricing……………………………………………………………………………………………………………………………………………..22

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D. Place……………………………………………………………………………………………………………………………………………...23

D. Distribution Plan……………………………………………………………………………………………………………………………..25

E. Physical Evidence…………………………………………………………………………………………………………………………25

F. People…………………………………………………………………………………………………………………………………………….26

G. Process……………………………………………………………………………………………………………………………………………27

H. Advertising & promotion Plan………………………………………………………………………………………………………….28

Human Resource and Management

A. Recruiting & Staffing……..………………………………………………………………………………………………………….…..…29

C. Performance Appraisal …………………………………………………………………………………………………………………..30

Service delivery model

A. Service elivery Process…………………………………………………………………………………………………….…………...31

B. Physical Plant……………………………………………………………………………………………………………………….…………33

C. Names of suppliers of raw materials……………………..……………………………………………………………….………..

D. Machinery and equipment……………………………………………………………………………………………………….………33

A. Description of company's operation………………………………………………………………………………………………..35

B. Motive………………………………………………………………………………………………………………………………………………35

C. Action plan & timetable……………………………………………………………………………………………………………………36

D. Business location & requirements……………………………………………………………….…………………………………35

A. Evaluate weakness…………………………………………………………………………………………………………………………36

B. Contiency & Mitigation Plan……………………………………………………………………………………………………...37

Financial Plan

A. Assumptions………………………………………………………………………………………………………………………………….39

B. Sales forecast………………………………………………………………………………………………………………………………..40

C. Cost of sales…………………………………………………………………………………………………………………………….……..41

D. Expenses…………………………………………………………………………………………………………………………………………49

E. Pro forma income statement…………………………………………………………………………………………………………..50

F. Pro forma balance sheet………………………………………………………………………………………………………………….52

G. Cash flow projections………………………………………………………………………………………………………………………48

H. Sources and applications of funds……………………………………………………………………………………………………49

I. Breakeven analysis……………………………………………………………………………………………………………………........51

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J. Performance Indicators( Current ratio, Accounts Receivable, Inventory Turnover, Interest Coverage,...51

1. Conclusion…………………………………………………………………………………………………………………………54
2. Appendix…………………………………………………………………………………………………………………………..54

Company Background

Introduction

A. Name(s) and Address(s) of the Principle(s):

Lammim Jerin Chowdhury 136 No. B.B. Road, Ukilpara, Narayanganj- 1400

Ismail Hossen H-13,R-08,Sector-10,Uttara, Dhaka- 1230

Fahim Faysal H-41, R-08, BlockC, BashundharaR/A

Shahnewaj Islam Riyad 8NB-3, Laboni, Lakecity Concord, Khilkhet, Dhaka

Antora shil 176/4, South Badda, Dhaka-1214

Azmer Rezaul 161 No, R-04, Block B, BashundharaR/A

B. Nature of the business:

“Sparkly Maid” is a one stop cleaning service and household services for the people who
struggles to clean their households by themselves. This app-based service is best for working
people, for those who find it hard to manage expert housemaids. Primarily we are operating in
prime areas of Dhaka City like Dhanmondi, Bashundhara Residential Area and Uttara.

C. Statement of Financing needed:

Total amount of initial capital we need for starting this business and its first years operation is
3076600 Tk. All six partners of this business will be investing 512766.66 Tk. each to cover
this entire amount. All the cost for the start-up of this business and its first year’s operation is
given below:

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 Description of Cost Amount
Application/development & website cost 350,000
Advance for the office 9,00,000
Operating equipment 58,600
Tread licenses 10,000
Office rent& warehouse rent (yearly) 900,000
Employee salary (yearly) 720,000
Promotion cost 85,000
Domain purchase cost (yearly) 3,000
Miscellaneous expense 60,000

D. Statement of Confidentiality of Report:

The business structure of some business may look just like our business that does the same
business as we do. But as we are offering some unique business operation and service that are
not offered by anyone else. We are very confident about our business plan as some operations
are very unique considering the current market of this type of business. This business idea is a
coursework of BUS201. This will be submitted only to our course instructor, Maria Muntahin
Both parties agree not to use this report for purposes other than that of this course.

Business Model:

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A. Business Canvas Model

B. Pricing Model:

Our pricing model is based on our packages. We will be offering different packages these are
given below:

Package:

Description of package Price per package

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 1 Bedroom + 1 Hall + 1 Kitchen (1 Tk. 600
BHK)

1 Washroom Tk. 100

1 BHK of Duplex Tk. 1000

Office Tk. 250 / sq. feet

Delivery charge Tk. 50

 Price will increase proportionately with increase of rooms and area.

C. Social Goal:

Every business needs to follow a specific code of conduct. Moreover, having a social is as
important as generating profits. There is a certain amount of responsibility included in the
process since we will be conducting our business within our society. Our basic problem is
people are too busy working and they don’t have much time to clean and keep their homes
tidy. So, there is “Sparkly Maid” working as a helping hand with real helping hands from all
over the country and the unemployed are getting jobs and that’s the main social goal of our
company.

D. Sustainability Goals:

As our business is new in Bangladesh, business growth is comparatively high. The current
population is very high and GDP is of Bangladesh is also going high. Bangladesh is now
middle income country. People will need “Sparkly Maid” for maintaining their day to day work.
Bangladesh is moving more and more too online based work and service platform so people
will be using more online apps to make their lives hassle free.

E. Eco-friendliness:

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 The company “Sparkly Maid” promises to uses eco or environmental friendly products for
maintaining a balance environment of the city and which put an impact in the environment of
the country.

F. Ethical:

There are many laws to operate the business in legal way. “Sparkly Maid” will follow all the
rules and regulations. “Sparkly Maid” is going to issue some license for business purpose. These
all are legal papers for business. “Sparkly Maid” will also motivate the employees to do work
ethically and fairly. The administration and the employees will ensure those ethical issues.
Any mis conduct will be highly penalized.

Description of Ventures

Venture Description:

Mission: Providing professional and secured service for household chores and office cleaning to create the
utmost convenience for our customers.

Vision: To become the first choice of household convenience and cleaning service and creating a
potential job sector for the under educated people of Bangladesh.

Service:
“Sparkly Maid” wants to add a new era and amplify the new connection with the job holder people or
family by giving maid servant for cleaning and household works. This is App-based service. So that we
don’t have any product. Basically, we assume this Online App our Virtual Service. It will work like virtual
household and cleaning solution. It is hand cash delivery system services.

Our Home cleaning business is booming like none other in this world. “ Sparkly Maid” services and this
App is all set to make the most prominent services for our valuable online based customers. By

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 clicking in this App, one customer can reach to us and easily get all kind of cleaning services also will
reap benefits forever from us.

We have made this app to ensure that it can be accessed seamlessly through various platforms like the
iOS as well as Android. Our customers will have the freedom to use this app from any of their digital
assistants like their smart phones, laptops, PCs, tablets etc.

Our package includes:

 Home Cleaners Website

 Client iOS App
 Client Android App
 Home Cleaners iOS App
 Home Cleaners Android App
 Home Cleaners Web Panel
 Home Cleaners Company Web Panel
 Admin Web Panel to manage the overall working of the app i.e. Home Cleaning Services,
Payments, Rates, Commission, Client, etc.

Size of Business:

Initially “Sparkly Maid” will start with the prime locations like Dhanmondi, Bashundhara R/A,
Uttara, Gulshan Cleaning and Household services and then it will expand throughout Dhaka city.
Main office will be at Bashundhara Residential Area. A three-floor flat will be taken by rent for
operating the business. 2 floors for IT tasks and one floor for finance, marketing and HR
department. Since Gulshan and Banani is the new business hub and our main target will be
Diplomatic Zone of Dhaka City like Baridhara, Gulshan, Bashundhara therefore staying as close
as possible to the customer will help us to be more responsive to any initially.

Office Equipment and Personnel:

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Since the service is more Online based service so most of the office equipment will be
Technological based and there will be 15 IT Software Engineer employees and 20 employees for
Marketing, Management and Accounts Sector. We are starting this new Business so that initially
we have few employees. After expanding our Business throughout the Dhaka City, we will recruit
many more Employees. To run our business, we don’t need a huge office, but we need an office
with 24/7 internet facility. Our business location is in Bashundhara Residential Area. So that we
can manage our three warehouses located in different commercial places in the Dhaka city like
Uttara, Dhanmondi to cover the area of lalmatia and Mohammadpur as well as Dhanmondi and
one in Bashundhara to provide the services to Bashundhara, Gulshan and Banani. We choose our
location to think about the advantages of our employees and customers. As employees can move
towards the costumers fast.

Background of Entrepreneurs:

All six co-owners of the organization currently studying in a private university of Dhaka,
Bangladesh. The kind of experience we need is the combination of Business and Technological
knowledge. Because we are not just providing services but we must consider that our Major
Function is reliable on Online based cleaning service and household works which is also called
virtual services. Therefore, we have considered the fact of gaining a very good knowledge on
Technology and best maid servant for our valuable customers. Because only our services can
make our Business reliable and promising to our customer by giving best services for the first
time in Dhaka City.Duties of our Entrepreneurs:

1. Ismail Hossen

Position: Head of Operations

2. Lammim Jerin

Position: Head of Marketing

3.Fahim Faysal

Position: Head of Finance

4. Antora Shill

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Position: Head of Human Resource

5.Shahneaj Sakil

Position: Head of Accounts

6. Azmer Reazul

Position: Head of Customer Relations

Business Environment Analysis

Future Outlook and Trend

Bangladesh is a developing country where people are gradually moving toward modernized life
style, especially in the middle and upper class. At present app-based services is already a
widespread popular service method in Bangladesh and are getting popular by each day. The
growth of app-based service is significant. This is why the concept of providing household
cleaning service through digital platform and high-end accessories is a potential business model,
where customer will be able to enjoy hazardless, trustworthy cleaning experience. We believe
that, we will be able attract not only our customer but also our employees through secure and
potential work environment. In Bangladesh, the market for the household cleaning service is
expected to grow exponentially if the trust and service can be provided properly. We hope to
launch our service in the Dhaka city first, then eventually to the other major cities and others to
the districts when market become attractive enough. We would also look to provide drivers,
cookers for our customer in the future. In Bangladesh, we deeply believe that “ Sparkly Maid” will
have a huge impact especially in the mega city like Dhaka. We will surely enlarge our service
according to the demand of the market.

PESTLE Analysis

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Political

Sparkly Maid is an online based market place. Where the political influences will not directly
impact the business. The most can happen is the t ruling government can impose VAT for the
services are providing to our customers.

Economic

Bangladesh is a developing counting and every year the GDP is increasing at a constant rate.
Peoples Republic of Bangladesh is accepting new businesses with their arms wide open. This
country has the lowest labor cost compared to the developed nations. This gives a positive
vibe for the new businesses like “Sparkly Maid”.

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 Social:

Social environment plays a vital role for the startup business where people can take the
services which they all wanted in hand, which means quick access. Household clean a
challenging task for the working people of the society which will put a value to their daily life.

Technological:

In this Era, technology plays a major role for conducting a business. For “ Sparkly Maid” we are
using the best technologies available in the country to conduct our services. The machines we
will be using vacuum cleaners, steam iron, etc.

Environmental

A sustainable environment is very important to live in these world. “Sparkly Maid” is promised
to use all the environmental friendly products which will have a minor impact on the
environment.

Legal

According to Government and political action’s impact on business, there is almost a zero
chance of any legal hassle. We maintain all rules & regulation which is given by government.
Since we have a license and everything up to date.

Porter’s Five Forces:

Suppliers’ Power (High)

The suppliers of “Sparkly Maid” is the uneducated and educated unemployed male and female. Since
unemployment rate of Bangladesh is quite at peak, and there are already a traditional way of providing maid
existed in the market. On top of that Sheba.xyz is already there providing similar kind of services. Thus, the
suppliers has a quite simple access to the other service provider.

Buyers’ Power (High)

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 This app-based service has a high buyer’s power because the option that are available to the customer other than
“Sparkly Maid” is quite large. For example, they could take the same service form other service provider such as
Sheba.xyz or may just keep a maid on the traditional way.

Competitive Rivalry (Low)

After conducting market research. We have only one competitor in the market known as “Sheba.xyz” which is
not the popular yet. And they doesn’t have that much solid marketing strategy and promotional activities and
most of the city dwellers doesn’t know about company. On the other hand we have a planned promotion and
market plans. We have a better future in the market place.

Threat of Substitutions (Low)

Business will always threat of substitution, but the quality and promotion will always a have priority.
“Sheba.xyz” is the only substitute for our business.

Threat of New Entry (High)

Since the company is new and the idea is also new. There is a threat of new entrant. Anyone with few trained

staff and latest machineries can get into the business. Though the first/second mover have an extra advantage .

SWOT:

Strength

o We provide security of the house we provide service to

o The services are easily available
o Modern equipment and technology
o Excellent quality service
o Well capitalized

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 o Quick service
o Less response times
o Cheap labor.
o Hassle free service
o Trained staff and labor

Weakness

o Cost is a bit higher than the usual household maid.

o High maintenance cost
o Limited target market.
o Giving training and managing the staffs.

Opportunity

o No popular establish company conducting the business

o One competitor in the whole market
o The online market is a big opportunity in Bangladesh
o Government continuously helping the start-up companies.

Threat

o It is easy to get into the market

o The demand is uncertain until we get a huge popularity.
o The competitor are already there trying to establish same business

Industry and Market Forecast:

Bangladesh is an economically developing country, whose growth is at the peak right now. As the economy gets stronger people
also become open to consuming higher end services product and services. We believe that, our consumer base will increase
simultaneously as the economy increases, and taking house cleaning services through online services will become a trend in the
future. We also believe that, this trend will help to develop the industry and will have a significant effect on the economy by
raising profits on the business. This industry will also help our country by reducing the unemployment rate by providing jobs to
the jobless. According to industry analysis in 2008-2018 the desire for home cleaning service is increasing highly that there is a
high chance of making the higher and benefitting the country economically well as well.

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 Marketing Plan

Our marketing plan will keep us focused on our resources and help us plan for the business
growth. This is the detailed plan that will emphasize on the strategies to reach, attract and
increase our customer base.

Segmentation, Targeting and Positioning

We start with customer analysis. Our target customers are the ones we plan to reach with our
marketing efforts. They are the ones who will decide the growth or failure of our start up.

We have considered Geographic, Demographic, Behavioral and Psychographic, Socio cultural

and Benefit sought segmentation to target our customers.

Geographic

Major areas of Dhaka

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 Demographic

Age

16+

Occupation

Bachelors

Working couples

Working joint families

Professionals

Hygiene conscious people

Income

Middle class

Upper middle class

Upper class

Behavioral

Usage

Light

Mid-level

Heavy

Personality

Hygiene conscious

Organized

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 Professionals

Psychographic

Lifestyle

Workaholic

Jobholders

Businessmen

Socially active

Socio Cultural

Social Class

Middle class

Upper class

Upper middle class

Marital status

Single

Married

Convenience

Household Professional cleaning Expert laundry

Trained cleaners

Positioning

A one-stop solution for household chores and office cleaning that assures professional service
& safety assurance at a reasonable budget.

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 Our customers will have a distinct brand image of Sparkly Maid as the ultimate solution of all
kinds of household chores and office cleaning at an affordable budget. The positioning will
assure them that they do not need to worry about the poor service of their maid anymore. It’s
time to embrace the desired level of hygienic living condition they deserve with their hard
earned money.

The Marketing Mix:

The marketing mix of our service will guide the customers to choose our service rather than
electing the service of your competitors. If a firm or business is reluctant about this aspect, it
hampers their profit level. The key is searching the correct channel of marketing and
disclosingthe accurate message in order to influence the targeted customer.

We have considered the 7ps of Marketing Mix to design the marketing plan of Sparkly Maid.
These are elaborately discussed below:

Product:

It’s an online service market in Bangladesh that will provide households and offices with
verified service providers to make life more convenient and hassle free. Dedicated to provide

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regular professional cleaning, expert laundry and on demand verified cleaners for every
important occasion.

This business model is expected to create supreme and affordable convenience and a job
sector for under educated population of this developing country.

App based online services are quite a recent trend in Bangladesh. People are gradually adapting
to purchase things online and enjoy home deliveries of clothing, cosmetics, food items and
what not. App based transport and delivery services like Uber and Pathao have shown
remarkable success in the recent years. People are now more reliant to make life more
convenient and hassle free using just an app through their mobile devices.

Sparkly Maid will pave its way in grabbing this opportunity of online service market’s growth in
Bangladesh to make people’s life more convenient and offer them the desired level of hygienic
living condition they wish for.

Price:

The pricing is based on the number of rooms of households and square feet area cleaned by the
cleaners.

The base price allocated is as foloows:

1 Bedroom + 1 Hall + 1 Kitchen (1 BHK) = Tk. 600

1 Washroom = Tk. 100

Duplex = Tk. 1000

Office = Tk. 250 / sq feet

Price will increase proportionately with increase of rooms and area. For regular households the
price for one bedroom, one hall and one kitchen is Tk.600. The pricing will increase with
addition of rooms, halls and kitchens. For duplex households the base price is allocated
Tk.1000 because the size and interior requires deeper cleaning than usual.

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 Our service will be required twice a week to maintain the standard hygiene and cleanliness
desired. Our customers can take the service more than two times a week or even once as per
their own satisfaction.

The price is more reasonable than our competitor because they charge the customers on the
basis of hours served. For 2 hours the allocated price of Sheba.xyz is Tk.400 and only a set of
four services can be taken like ceiling dusting, floor moping, furniture dusting and hood
dusting. On the other hand Sparkly Maid will provide thorough cleaning of every room within a
reasonable budget and required duration to clean properly.

Place:

Providing the service on time and delivering on demand verified cleaners for important
occasions can be a big challenge to accomplish because of the huge traffic in Dhaka city. So
initially to maintain transportation cost and serving the most potential customers we have
targeted three major locations to set our warehouses. Our 3 warehouses will cover versatile
locations surrounding:

• Bashundhara Residential Area

• Dhanmondi

• Uttara

Our targeted customers are residing in areas surrounding these three locations. Both our
corporate office and main warehouse will be located in Bashundhara Residential Area.

Corporate Office Address: House 411, Road no. 08, Block C, Bashundhara R/A, Dhaka
1212

Bashundhara R/A Warehouse:

Address: House 411, Road no. 08, Block C, Bashundhara R/A, Dhaka 1212

Orders from Bashundhara R/A, Baridhara, Nikunja and some parts of Banani and Gulshan will
be operated and delivered from here.

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Uttara Warehouse:

Address: House no. 13, Road no. 08, Sector 10, Uttara, Dhaka 1230

Orders from the 14 sectors of Uttara will be received and delivered from this warehouse.

Dhanmondi Warehouse:

Address: Holding- 4,
Plot – 14/A, Science Lab
Mor, Road no. 06,
Dhaka 1205

Orders from
Mohammadpur,
Kolabagan and Lalmatia will be responded to and delivered from here.

Physical Evidence:

Customers tend to rely on physical cues to help them evaluate the product before they buy it.
Therefore marketers develop what we call physical evidence to replace these physical cues in
a service. Physical evidence is the material part of our service.

The physical evidence of Sparkly Maid basically include:

 Corporate Office
 Warehouses
 Cleaning equipment
 Uniforms
 Signage & logo

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Our Corporate office and the initial three warehouses in Bashundhara R/A, Dhanmondi and Uttara bear the
physical existence of the company. The cleaning equipment and machineries that are stored in there and which
will be used for delivering the service also validate the physical existence of our service.

We will provide uniforms to our workers and cleaners that will also bear the physical cue of Sparkly Maid ’s
service And finally the logo of the company, represents the most vital element of physical evidence for Sparkly
Maid

People

People are the most vital element of any service or experience. Services tend to be produced and consumed at
the same moment and the people associated in both producing and consuming the service are included in the
arena of this marketing mix.

The basic people in our service include:

 Office Staff
 Cleaners
 Management Team
 Customers
 Wholesalers

Our entire staffs starting from the Chairman to the workers who are directly or indirectly related to providing
the service are considered to be the people who make the service exist.

All our cleaners who will provide the service and everyone related to the management of every department in
the company are the people that will make Sparkly Maid what it is aspired to be.

Our customers, who will use the app, take our service, engage with us through various communication
channels, provide feedback and spread the word of mouth are the intriguing people of this business.

The wholesalers from whom we will purchase the cleaning materials and machineries are also important
source of effective people of Sparkly Maid

26 | P a g e
Process:

The system and process of our service is based on five major activities which are as follows:

1. Receiving order through App

2. Instant response by nearby cleaners
3. Formation of a group of 2 and more cleaners
4. Arranging transportation through Shohoz
5. Delivering service as per requirement
After receiving the order via App, the nearby cleaners out of the three major locations of our service delivery
area will instantly respond.

A group of at least two cleaners will be formed as per the requirement of the placed order. The formed team
will sign up for the job in the app and leave for the destination using “Shohoz” rides.

After reaching the destination, they will provide the service just as the customer desires for the ordered rooms
or office area.

Promotion:

Promotion is the communication aspect of the marketing mix. It is that element of the 7ps that will make the
customers aware about the service and at the same time attract them to use it and stay with the service as loyal
customers. Through promotion, Sparkly Maid will aim to attract the customer’s attention and give them enough
information about the service to foster enough interest to motivate them to take the service.

The two major criteria of promotion that we will emphasize on are:

1. Direct Marketing
2. Digital Marketing

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Direct Marketing:

For direct marketing the tools that we will be using are:

 Direct mail
 Telemarketing
 Couponing
 Leaflets

We will send direct mails to our target and potential customers after gathering enough data
from different sources. We will inform them about our service and how it is different and
more reasonable than our competitor.

Telemarketing on medium range will be conducted for the first time users of the service. The
main purpose will be getting a direct response from them about their experience and to keep
them connected with us. These initial customers should be prioritized highly to spread positive
word of mouth.

Coupons with 25% discount for first 3 orders will be provided to our potential customers to
motivate them to use our service and stay connected.

Leaflets will be circulated on a weekly basis around Bashundhara R/A, Uttara and Dhanmondi
through Newspapers, dailies and magazines for the first 3 months.

Digital Marketing:

Since it is an appbased service, digital marketing will work as the core of promotion for Sparkly
Maid. The digital marketing tools will include:

 Facebook
 Instagram
 YouTube channel
 Blog

Our official Facebook and Instagram pages will keep our customers connected, updated and
engaged through regular posts and fun updates. A wider audience can be reached and timely
replies will be given to all sorts of service related queries and feedbacks 24/7. Customers can

28 | P a g e
 also book orders from the Facebook page that will redirect them to the website of our App to
choose and confirm the order.

YouTube Channel:

For a clear and better conception about our service, we will have a YouTube channel that will
show different video clips of the different services we provide. How our cleaners do the
household chores and office cleaning, what types of procedures are followed in cleaning and
laundry will also be covered and discussed elaborately in the videos. We will also upload
interviews of our satisfied customers to gain confidence and trust of our potential customers.

Blog:

In order to establish a personal touch and connection with our customers we will have a blog
to create a community of people all over the nation. Interested people can share their views,
ideas, tips, recipes and even stories from their everyday life to cherish the beauty and struggle
of their households and work life.

Human Resource Management Plan:

Our workers, cleaners, staff and management team are the

heart and soul of the company. It is them who will provide
the service and establish in the market. To manage and
motivate them is a crucial need of the company.

The HRM department will coordinate and monitor the following sectors:

 Recruiting & Staffing

 Training & Development
 Performance Appraisal

Recruiting & Staffing:

assures professional service for household chores and office cleaning and this begets to
recruit a befitting staff that can serve professionally as committed to the customers.

The recruitment and staffing procedure will cover the following phases:

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  Interview
 Assessment
 Selection and hiring on the basis of expertise

Job circulars and personal connections will be used to attract and

gather interested candidates for the job. The interested candidates
will initially have a general interview that will be conducted by
the executives of the company. Next an assessment will be supervised using practical job
situations and estimated scenarios that will be used to evaluate the capability of the candidates
to show professional performance in their job.

Eligible candidates will be selected and divided into different areas of cleaning activities on
the basis of their expertise. Candidates who cannot show professional cleaning but have
potential to perform after training will also be hired. However, they can only start working
after their training is complete.

Training & Development:

After analyzing enough data, information and statistics it is observed that most of the under
educated people of 3rd world countries only get to do a job professionally after getting a
suitable training. It is no different for Bangladesh.

So, we will conduct monthly training using online courses and Training Development
Specialists. Seminars will be conducted on monthly basis by Cleaning Specialists that will
discuss and demonstrate light, medium and deep cleaning method in the most time efficient
manner.

Performance Appraisal:

It is very important to keep our cleaners and workers motivated towards their work. They are
the invaluable asset of Sparkly Maid. For their performance appraisal we will look into the
following factors:

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  Feedback through app rating
 Number of accepted orders
 Incentives on accomplishing a particular target

The cleaners and workers will be rated according to the feedback on app and how many orders
they are getting from their allocated service location. A particular target will be given to them
which when accomplished will be awarded with incentives from the company profit.

Major areas to look after by the HRM department:

Addressing current employee concerns

 Acquiring new employees
 Managing the employee separation process
 Improving morale

Service Delivery Model

Service Delivery Process

As we are offering an online cleaning service with

different price range and options, our each and every
customer’s needs will never be the same. Their needs will
always vary and the variation of their needs is
dependent on their personal preferences and their
home sizes. As a service orientated business, we
basically depend on our supplier’s products. So we
don’t have any production plan here. There is a sophisticated service delivery procedure through which we
receive payment on delivery from our customers by providing them an opportunity to choose their desired
cleaning services from our mobile application.

Here is our service delivery model with few step:

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 1. Online Sign Up: Fist our customers need to download the app from app store or play store. Then they needed to
sign up all the information with their preferences and personal information as we need to reach them. We also
keep their data in secure space.
2. Select the Service Option: We provide different variation of service option for customization. We keep different
cleaning options. Such as for Ceiling Dusting, Spider web Removal, Washroom Cleaning (Floor, Basin,
Commode, Wall, Glass, Ceiling Dusting), Floor Moping (Common Space, Kitchen Floor, Balcony Floor),
Furniture Dusting (Door, Chair/Sofa, Dining Table, Shelf), Outside of Fridge, Oven, Kitchen Hood Dusting,
Kitchen Floor Moping, Kitchen Basin, Downside of Stove, Window Grill, Window Glass Cleaning etc.
Customers just need to select the options from there that they want to clean by our employees.
3. Finalized Order: After selecting the options customer need to finalize it. But the customer has to order 4 hours
prior to the service schedule time. As we need enough time to reach with all our equipment’s to the delivery
location.
4. Delivery the Service: We will deliver the service within four hours after the confirmation taken by our

operational team. Before reaching to the customer premises we will re-check the order of confirmation and
taking the permission of the customer to enter. We use a third party transportation service to deliver our
employees with necessary equipments and materials.
5. Service Received by Customers: Our expert employees will clean the selected service options by the customers.
The service duration of the packages are: 2 hours, 3 hours, 4 hours depends on the workloads. Extra charge of
BDT 90/hour is applicable after the selected hours of service as overtime as well. We also have policies that our

Female Cleaners are unavailable after 6 PM in the evening and customer will be responsible for their
personal, material as well as the safety of the resource employed for service after entering the
customer’s premises.
6. Payment by Customers: Customers can pay in Cash on Delivery or can pay through Online
Payment Banking after getting the service.

Service Delivery Model Process:

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A. Physical Plant

The physical plant is planned to be in Bashundhara Residential Area, Uttara and Dhanmondi.
As, the raw material and our employees can easily reach in the service locations and cover
versatile locations surrounds Gulshan, Banani, Uttara, Dhanmondi, Mohammadpur, Lalmatia.
And our training section and our office is also located in Bashundhara Residential Area.

B. Raw Material Suppliers

As, we are going to provide cleaning services we need a bunch of raw materials of chemicals.
We are going to purchase those chemicals in whole sale price from Kawran Bazar. As the area
is provide the best local products in use of house cores. Some of the raw materials are-

 Furniture polish.
 Glass cleaner.
 Multipurpose cleaner.
 Disinfectant.

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 C. Equipment Aspects

We need different types of machineries and equipment for our service providing organization
as we are going to clean the customer premises. Some of the equipment that will be used for
our cleaning process are-

 Employees Uniforms.
 Vacuums.
 Rubber Glove.
 Carpet Sweepers.
 Laundry Balls.
 Sponges and scourer

Operational Plan

A. Description of Company’s Operation

As our company is an app based cleaning service and household service provider for the
people who struggles to clean their households by themselves. To provide the service our first
task is to deal with our suppliers for raw materials. Then appoint standard employees whom
will provide the services to our customers. Then we train our employees. We play the role of a
third party here to give the services to our potential customers by our employees. Then we will
buy our equipment. Our main operations will be

 Deal with the customers.

 Taking order via app.
 Make budget plan on individual customer preference.
 Ensure best quality of raw materials.
 Provide best cleaning service.

Ensure order taking: There is a team that takes the order from the online application after the
customers finalized it.

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 Quality checking: There is a team that checks that the quality of raw materials is maintained
or not before taking from the local suppliers.

Funding: One team works for the funding for the organization that is basically works on the
initial stage of the organization.

Human resource: This team takes care of the people who works or the organization as
employees. There are few trainers to train the employees and another duty is to make sure
workers and employees are motivated enough to work.

Finance: There is a team that works to manage all the financial and account works for the
organization.

B. Motive

We also proving a platform for the unemployment sectors to have a job. We also included in
our mobile application a feather for the peoples who wants to apply for the jobs. From a single
platform a person can get a job and another person can get the service. We play the middle
role here between the service provider and service seeker.

In the process register online for the job and the job sector that he or she wants to do in. After
that our expert trainer team check them and hire them after proving the training session to the
new employees. In the other side the customers also seek for the service and register as well
and select the options from the cleaning options criteria. We got both the registration and
provide one the job and another the service. And after us getting the payment from the
customers we pay the employees just after the service they provide. From there the employees
earning is 65% from the whole payment. And 35% for our business.

C. Action Plan and Time Table

Here we mentioned our pre-open action plan for our app based cleaning services and household services

 Market research to know the demand.

 Collect the amount which we needed to start our business.
 Research on online marketing opportunities.
 Take an office on rent.
 Purchase all the necessary equipment and materials.

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  Decide what will be our market planning.
 Find space for our warehouses
D. Business Location

To run our business, we don’t need a huge office, but we need an office with 24/7 internet facility. Our business
location is in Bashundhara Residential Area. So that we can manage our three warehouses located in different
commercial places in the Dhaka city like Uttara, Dhanmondi to cover the area of lalmatia and Mohammadpur as
well as Dhanmondi and one in Bashundhara to provide the services to Bashundhara, Gulshan and Banani. We
choose our location to think about the advantages of our employees and customers. As employees can move
towards the costumers fast.

Management Team

Job Descriptions

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Roles and Responsibilities of Members of Organization

All six co-owners of the organization currently studying in a private university of Dhaka, Bangladesh.

1. Ismail Hossen
2. Position: Head of Operations

Responsibilities: To provide inspired leadership for the organization and make implement, enforce and evaluate
important policies and procedures, planning, and strategy decisions for the organization. Directly manages the
operational staffs.

2. Lamim Jerin Chowdhury

Position: Head of Marketing

Responsibilities: To manage all marketing for the organization and activities within the marketing department by
coordinating marketing campaigns with sales activities. Overseeing the company's marketing budget and
manages the marketing resources for the organization.

3. Fahim Faysal

Position: Head of Finance

Responsibilities: To create forecasting models, assessing risk in investments and ensuring all accounting
activities comply with regulations for the organization, including funding, facilities and staffing and develop
budgeting, financial reporting and management practices.

4. Antora Shill

Position: Head of Human Resource

Responsibilities: To maintain organization staff by establishing a recruiting, testing, and interviewing program;
counseling managers on candidate selection conducting and analyzing interviews for new employees. And
oversees current employee satisfaction and productivity, ensuring that the workplace is always running
efficiently.

5. Shahnewaj Sakil

Position: Head of Accounts

Responsibilities: To monitor month-end reports, schedules, payments and receipts. Create and monitor an
effective internal audit system and include establishing financial status by developing and implementing systems
for collecting, analyzing, verifying and reporting information of the organization

37 | P a g e
 6. Azmer Reazul

Position: Head of Customer Relations

Responsibilities: To provide independent advice on solutions for managing customer service and maintain
customer relationships by ensuring that customer service and marketing outreach are all working together.

Accountant: Accountant responsibilities include:

Tracking payments to internal and external stakeholders

Preparing budget forecasts

Processing tax payments and returns

Technical Experts

Technical specialists provide tech support for programs and applications to both customers and other staff
members within the company

*Assistant Exicutive

Handling correspondence directed to managers. Making travel arrangements and detailed travel
itineraries

*Market analyst

Their duties include forecasting and monitoring sales trends, gathering consumer and competitor data,
preparing reports for management and utilizing statistical software for data analysis

*Office Boy: Collecting and distributing couriers or parcels among employees and opening and sorting
emails

38 | P a g e
 Risk Management

1. High startup cost: As we are targeting customers with need of quick cleaning service we need more
offices/storehouses to deliver the equipment quickly. As it is a startup business it is a difficult for us to manage the
cost. Our startup cost is very high and the risk of gaining profit is also very high as we include Furniture, Equipment,
and Supplies, Marketing budget and website development. Therefore to reduce the risk we have to set up a clear
budget of startup cost and total amount equally invested by the six partners.
2. Pricing issue: As we are charging moderate to premium prices for our services, for a startup business it is very
difficult to manage the cost. Main challenge will be service with a proper way with maintaining the service. Pricing
for corporate events might be very difficult because of no negotiation option.so we have to make them clear a about
price strategy in the first place.
3. Competitors: we have direct competitors like sheba.xyz and other online services but because of their vague and
confusing service and offering design, we are only focusing on house cleaning service which put us in advantages.

39 | P a g e
 Also house maids and other maids (children) are direct threat to us. This will create more challenge to gain market
share.
4. License and permits: Licensing and process can be lengthy and expensive. Licenses for this business will cost high
because of our high startup cost. It will take time to gain the proper license paper in our country. So, before it
reached to us maybe we face some problems in terms of work permit.

Contingency & Mitigation:

There can be different types of situation, so we need contingency plan. Some of our plan is given 1) PERSONAL
SAFETY:
 Medical Emergency
 Employees Health

If we face this sort of problem we immediately give medical treatment to our employee.2) SECURITY RISK

 Website hack
 Partner betray

Financial Plan

A. Assumption

Total startup cost will be 3,076,600

As we are six partners individual investment will be 512,766.66

For 3 Offices Bashundhara, Dhanmondi and Uttar

Description of Cost Amount

Application & app development & Website hosting cost
350,000
License cost
Advance for the office 9,00,000
Operating equipment 58600
Office rent (yearly) 900000
Employee salary (yearly) 720000
Domain purchase cost (yearly) 3,000

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 Promotion cost 85,000
Miscellaneous expense 60,000
Total cost 3,076,600
Year Month Service/Month Price(on Total
average) sales/year
2021 January 540 891.1111 480000
February 540 891.1111 480000
March 540 891.1111 480000
April 540 891.1111 480000
May 610 891.1111 544000
June 610 891.1111 544000
July 610 891.1111 544000
August 610 891.1111 544000
September 650 891.1111 580000
October 650 891.1111 580000
November 650 891.1111 580000
December 540 891.1111 580000
Total 6416000

Pricing

Packages Name Price

2BHK 800 (2 Bedroom, Hall, Kitchet Cleaning)
Duplex Service 1000(For 2 Bedroom ,Hall, kitchen)
Corporate 250tk Per 100 square feet

Service revenue forecasting (3 years)

Year Month Service/Month Price(on average) Total

sales/year
2022 January 1116.155
700 624000
February 700 1116.155 624000
March 700 1116.155 624000
April 700 1116.155 624000
May 720 1116.155 1015000
June 720 1116.155 940000

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 July 750 1116.155 970000
August 760 1116.155 1053000
September 760 1116.155 928000
October 760 1116.155 678000
November 760 1116.155 678000
December 760 1116.155 1053000
Total 9811000

Year Month Service/Month Price(on average) Total sales/year

2023 January
800 1520.775 2216000
February
800 1520.775 716000
March
800 1520.775 716000
April
800 1520.775 716000
May
830 1520.775 740000
June
830 1520.775 1740000
July
850 1520.775 760000
August
850 1520.775 1510000
September
900 1520.775 2550000
October
900 1520.775 800000
November
880 1520.775 1155000
December
780 1520.775 1680000
Total 15299000

Service revenue Forecasting

16,000,...
14,000,...
12,000,...
Axis Title

10,000,...
8,000,...
6,000,...
4,000,...
2,000,...
-

Expenses

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Description Amount/month Amount/year
Employee salary 60000 720000
Office rent 75000 900000
Promotion & advertisement 7083 85000
Office expense 10000 120000
Transportation cost 116666 1400000
Service equipment 4,883.33 58600
Depreciation 7292 87504
Misc. expense 5000 60000
Total 3431104

Income statement for 3 years

2021 2022 2023

Revenue 6416000 9811000 15299000

(-) operating
expenses ::

Employee salary
720000 720000 1440000

Office rent
900000 1080000
Transportation 900000
1400000 1600000
1200000
Advertisement 85000 100000
85000

Office expense
120000 120000 140000
Service equipment
58600 58600 63000

Depreciation

43 | P a g e
 87504
87504 100000
Misc. expense

60000 60000 100000

Total expense

3231104 3431104 4623000

Net profit/loss 3184896 6379896 10676000

before tax

Income tax (15%)

0 956984.4 1601400

Net profit /loss

after tax
3184896 5422911.6 9074600

Net

10,000,000
Profit
9,000,000 for 3
8,000,000 Years
7,000,000
6,000,000
9,074,600
5,000,000
4,000,000
5,422,912
3,000,000
3,184,896
2,000,000
1,000,000
-
2019 2020 2021
44 | P a g e
Net Profit
 Balance Sheet for 3 Years

Assets 2021 2022 2023

Current asset:
Cash in hand 5,812, 10,297, 17,833,
072 565 462
Cash in bank account 2,490, 4,413, 7,642,
888 242 912
Accounts receivable
- - -
Advance for office 300, 300, 300,
000 000 000
Total current asset 8,602, 15,010, 25,776,
960 808 374
Fixed asset:
App 300, 300, 300,
000 000 000
Office equipment 135, 108, 86,
000 000 400
(-) Accumulated depreciation 27, 21, 17,
000 600 280
Service equipment 100, 100, 100,
000 000 000
(-) Accumulated depreciation 87, 87, 87,
504 504 504

45 | P a g e
 Total fixed Asset 420, 398, 381,
496 896 616
Total asset 9,023, 15,409, 26,157,
456 704 990
Liabilities

Current liability:

Income taxes payable 652, 1,458,

- 028 149
Total current liability 652, 1,458,
- 028 149
Owners’ Equity

Capital 3,358, 3,358, 3,358,

000 000 000
Net Profit loss 1,153, 3,694, 8,262,
728 824 846
(+/-) Retained earning 4,511, 7,052, 11,620,
728 824 846
Total owners’ equity
Total equity & liability 9,0 15,4 26,1
23,456 09,704 57,990

Cash flow projections

Details 2021 2022 2023

Cash Received

9811000 15299000
6416000
Revenue

10000 0 0
Cash disbursement:
350000
Trade license 0 0

46 | P a g e
 Application development 900000
720000 720000 1440000
Advance for office
1080000
900000 900000
1700000
Employee salary 1200000 1400000

85000 85000 100000

Office rent
Transportation
120000 120000 140000
58600 58600 63000
Promotion & advertisement

Office expense 87504 87504 100000

Service equipment
60000 60000 100000

Depreciation
4441104
Misc. expense 3431104 4723000

Total disbursement
3,076,60
Cash flow 0 5,051,496 11,431,392

Beginning balance
5,051,49
6 11,431,392 22,007,392
Ending balance

Investment List

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 Investors Amount
Owner contributions (100%)
1.Lammim Jerin Chowdhury 512,766.66
2.Ismail Hossen 512,766.66
3. Fahim Faysal 512,766.66
4.Antora Shill 512,766.66
5. Shahneaz sakil 512,766.66
6. Azmer Reazul 512,766.66
Total 3,076,600
Breaakeven Analysis

Breakeven per unit = Total fixed cost/ (selling price per unit-cost per unit)

= 3766000/ (1176-163)

= 3718

= 3718 sales on average

Since this a service business each cleaning service considered a sale. In this break even
calculation we have taken average sales (services) for 3 years and their average cost of sales. Our
each order from the customer not only includes service but also maintenance service charge. So
while calculating breakeven all the average variable cost of sales and services were considered.

Performance Indicators:

2021 2022 2023

Current Ratio 0 23.02 17.68

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 Total debt to equity 0 9% 13%

Return On Investment 0 1 4
.57 .82 .07

Return on Assets 12.79% 23.98% 31.59%

Asset Turnover 153.43% 287.73% 379.06%

Profit margin 0 0 0
.18 .38 .54

Return on equity 0.26 0.52 0.71

Current Ratio
28.32
30
25 18.79
Current Ratio
Axis Title

20
15
10
0.00
5
0
2019 2020 2021

49 | P a g e
 Profit margin

0.60

0.58

0.56

0.54
0.59
Axis Title
0.52
0.55
0.50

0.48 0.50

0.46

0.44
2019 2020 2021
Axis Title

Conclusion
Return on Assets
28.74% 32.66%
24.34%

Axis Title Return on Assets

2019 2020 2021

Axis Title

Nowadays household chores cleaning, laundry service is most essential and important
services for family and jobholders in developed country like India, China, and
Indonesia. But in Bangladesh this type of service is not so much popular yet. So, we
think as a premium stage we will very well in this sector. Because this Business is
attached with Technology so present situation of Dhaka City will cope up in this sector
easily. We hope it also will be profitable for us.

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Appendix

Pictures:

Reference:

https://www.sheba.xyz/

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Thank You

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