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Socioemotional selectivity theory claims that the percep- life-stage effects on values and attitudes (Sears, 1981),
tion of time plays a fundamental role in the selection and cultural differences in the social norms pertaining to time
pursuit of social goals. According to the theory, social (Jones, 1988), and individual differences in time orienta-
motives fall into 1 of 2 general categories—those related to tion (Gonzalez & Zimbardo, 1985). To the extent that
the acquisition of knowledge and those related to the reg- chronological age is an index of the passage of time, the
ulation of emotion. When time is perceived as open-ended, entire subdiscipline of developmental psychology is inher-
knowledge-related goals are prioritized. In contrast, when ently organized around this concept. Yet, if one really takes
time is perceived as limited, emotional goals assume pri- time seriously and acknowledges that time provides the
macy. The inextricable association between time left in life structure from which people plan and implement all short-
and chronological age ensures age-related differences in and long-term goals, the implications for psychology are
social goals. Nonetheless, the authors show that the per- far-reaching and have been largely ignored (Birren & Cun-
ception of time is malleable, and social goals change in ningham, 1985).
both younger and older people when time constraints are People are always aware of time—not only of clock
imposed. The authors argue that time perception is integral and calendar time, but of lifetime. Biologist John Medina
to human motivation and suggest potential implications (1996) wrote,
for multiple subdisciplines and research interests in
social, developmental, cultural, cognitive, and clinical When contemplating life we inevitably assume the presence of an
internal clock. Wound to zero at birth, it incessantly and inher-
psychology. ently ticks away during our entire terrestrial tenure. So solid are
these concepts in our mind that we have coined the term, "life
I often feel that death is not the enemy of life, but its friend, for span" to denote its boundaries, (p. 9)
it is the knowledge that our years are limited which makes them
so precious.—Rabbi Joshua L. Liebman (1961, p. 106) As people move through life they become increasingly
aware that time is in some sense "running out." More social
T
contacts feel superficial—trivial—in contrast to the ever-
he monitoring of time is so basic to human function- deepening ties of existing close relationships. It becomes
ing that it was likely instrumental in the evolution of increasingly important to make the "right" choice, not to
human thought and cognition (Suddendorf & Cor- waste time on gradually diminishing future payoffs. In-
ballis, 1997). Markings engraved in ancestral bones dating creasingly, emotionally meaningful goals are pursued.
back to the Ice Age reflect systematic recordings of a lunar In the following pages we argue that the perception of
calendar (Marshack, 1972), and the sophistication of Aztec time as constrained or limited as opposed to expansive or
sundials reveals that time has been interwoven into the open-ended has important implications for emotion, cogni-
social and political fabrics of societies for centuries (Aveni, tion, and motivation. In particular, we argue that the ap-
1995). Although cultures clearly differ in their treatment of
time, such as the tempo with which life is lived (Levine,
1997), a basic awareness of time is ubiquitous in all known
Editor's note. Denise C. Park served as action editor for this article.
cultures and peoples.
Scholars of theoretical physics, anthropology, astron- Author's note. Laura L. Carstensen and Susan T. Charles, Department of
omy, and philosophy have written extensively about peo- Psychology, Stanford University; Derek M. Isaacowitz, Department of
ple's perception of time; in contrast, psychologists have Psychology, University of Pennsylvania.
remained conspicuously silent on the topic. This is not to Work on this article was supported by National Institute on Aging
say that tacit conceptions of time have been absent in social Grant RO1-8816. We are greatly indebted to Helene Fung and Eleanor
Maccoby for their comments on drafts of this article.
science. On the contrary, psychologists have studied the Correspondence concerning this article should be addressed to Laura
influence of historical periods on human development (El- L. Carstensen, Department of Psychology, Stanford University, Stanford,
der & Clipp, 1994; Elder, Pavalko, & Hastings, 1991), CA 94305-2130.