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SEO FACTS WITHOUT OFFICIAL GUIDELINE REFERENCE ARE SCAM

Website Audit Checklist

1. Domain Checkup

A) Valid SSL Certificate

B) Site’s Delivery via HTTP

C) HTTP redirected to HTTPS

D) WWW version redirected to non-WWW or vice versa

2. Robots file checkup

A) robots.txt file must have correct name

B) robots.txt file must be in root folder

C) All instructions must be valid

D) Don’t block asset folder

E) Include XML sitemap’s URL in robots.txt file.

3. XML Sitemap file checkup

A) XML sitemap file must be valid

i. Not more than 50 MB in size

ii. Not more than 50,000 links in one xml file

B) XML sitemap file must be accessible

C) All valid pages must be in XML sitemap

4. Google Link Checkup

A) Verify your root domain in Google Search Console

B) Link your Google Analytics account to your website

C) Add any other Google/Search Engine property to your website

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SEO FACTS WITHOUT OFFICIAL GUIDELINE REFERENCE ARE SCAM

5. Page Quality Checkup

A) Page Title/Meta Title

i. It must be unique for each page

ii. It must be between 285 – 575 pixel in length

B) Page Meta Description

i. It must be unique for each page

ii. It must be between 430 – 920 pixels in length

C) Use canonical tag on pages with same content

D) Use heading tags appropriately

E) Use open graph tags

i. og title must be less than 60 characters

ii. og description must be less than 65 characters

iii. og image must be more than 1200 pixels in width

F) Use twitter cards

i. Twitter card title must be less than 55 characters

ii. Twitter card description must be 125 characters

iii. Twitter card image must be more than 1200 pixels in width

iv. Announce Twitter card type

1. Summary card

2. Summary card with large image

3. App card

4. Player card

6. Image Checkup

A) Image must be optimized for size

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SEO FACTS WITHOUT OFFICIAL GUIDELINE REFERENCE ARE SCAM

B) Image must be in JPG, webP, or PNG (only if transparency is required)

C) Must use image CDN

D) Use Image title to describe the purpose of the image

E) Use Image alt tag to describe the image

7. Structured Data Checkup

A) Use schema data format

B) Validate schema data

C) Don’t use same schema data on all pages

D) Find specific type of schema data for your website and use as much as

you can

8. Broken Link Checkup

A) Standard broken links

B) Links to redirecting pages/links

C) Links to canonical pages

CREATED BY | Team Amit Tiwari

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SEO FACTS WITHOUT OFFICIAL GUIDELINE REFERENCE ARE SCAM

USEFUL LINKS

Counting Character Tool: https://www.countingcharacters.com/google-serp-tool

Google Vision AI: https://cloud.google.com/vision#industry-leading-accuracy-

for-image-understanding

Schema Data Testing Tool: https://search.google.com/structured-

data/testing-tool/

CREATED BY | Team Amit Tiwari

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SEO FACTS WITHOUT OFFICIAL GUIDELINE REFERENCE ARE SCAM

VIDEO LINKS

Important Video Links: Free SSL Certificate Installation:

https://www.youtube.com/watch?v=Ywarc1in1qc

Robots.txt: https://www.youtube.com/watch?v=wn62AZGsg3M

Google Search Console: https://www.youtube.com/watch?v=tFCn8yV4j-o

New Features Of Search Console:

https://www.youtube.com/watch?v=CWuxWsNrlvM

Verification in Google Search Console:

https://www.youtube.com/watch?v=rEQvF1Fs_0k

Google Analytics Part 1: https://www.youtube.com/watch?v=721eqyH8mYo

Google Analytics Part 2: https://www.youtube.com/watch?v=tM35LEMfzp0

Google Analytics Part 3: https://www.youtube.com/watch?v=Z-ZcbQlwUfM

Ultimate Guide Of Schema Data:

https://www.youtube.com/watch?v=Y8Am6YeTMTA

Add schema data with Google tag manager:

https://www.youtube.com/watch?v=jJ83xozYDNM

New Features Of Schema Data:

https://www.youtube.com/watch?v=HK50qn_LiBE

SEO Basic Guide Part 1: https://youtu.be/CbL_5Tt8GOg

SEO Basic Guide Part 2: https://youtu.be/mJ3IX_Xf-gE

SEO Basic Guide Part 3: https://youtu.be/NxJi5Z2AVg8

CREATED BY | Team Amit Tiwari