Apple is among the largest tech companies of the world.

It is the first one to have

surpassed the trillion dollar market cap. Apple has also used social media to
deepen its reach among its customers. Its number of followers on each of these
platforms highlights its popularity around the globe.

Facebook:
 Facebook is the leading social network used by marketers for achieving
their marketing objectives.
 Apple has several accounts on each of these platforms. Its main account
has 11 million followers whereas there is also a support page that  has less.
 An unofficial page named Apple has around 11 million followers too.
However, Apple has not used Facebook for active promotions as most
brands do. Its Facebook account is just a touchpoint.
 That is a surprising fact since Facebook has become the main marketing
tool for several businesses. There can be several reasons behind it.
 When all the birds flock to the same field, it grows a little crowded. Apple
uses its own website and blogs more than these social media channels. 
 It exercises more care than others. Facebook exposes your business to a
very large crowd of followers. However, if you are not a shrewd marketer,
you may also be through some mess.

Twitter:
 Apple has several accounts. Each one is dedicated to something different
like one for ITunes, one for Apple Music, one for support.
 Apple’s main official page has not made any tweets and yet it has two
million followers. The support page on the other hand tweets to followers
on important technical issues.
 Apple likes keeping its users aware of the latest technical features of
Apple products and  their use and care. This is a smart use of social media
tools for customer service and engagement
 Apple Music page has the highest number of followers at 9.33 Millions.
On the other hand ITunes page has around 1.3 million followers.  The
Apple Music account on Twitter is highly popular which is evident from the
high number of followers, likes and retweets.
  Apple’ social media activity is higher on Twitter than Facebook. The
reason is real time engagement. In terms of video marketing, Twitter and
YouTube are more attractive than Facebook. 
 Apple has used social media mainly to connect with customers. You won’t
see elaborate promotions on its Facebook page except a few images.

Instagram:
 Apple’s Instagram page shows very high level engagement. Instagram is an
attractive social media network for engaging users.
 Apple is already a very popular brand. Number of likes on each of its posts
on Insta is in thousands. Number of responses is also very high .
 This is excellent level of engagement and shows that Apple is great at
churning excitement. The brand’s main Instagram account has around 7.5
Million followers whereas that  of Apple Music has higher than 3 million
followers.
 The brand talks very little on these pages and still the level of engagement
is excellent. Instagram is mainly for sharing multimedia content. In the
recent years, Apple has increased its use of  such content in its marketing
efforts.

YouTube:
 On YouTube too, the brand has used several accounts to reach its
customers. However, the good news is that very few brands might have as
large a follower base as Apple.
 Apple’s main account has 6.8 million followers whereas Apple support
account has around 93 K. This is the era of video marketing and Apple uses
videos actively for promotions.
 This is why YouTube is a very important platform for Apple to engage its
followers. It’s also a  great platform for running social media campaigns.
Several of Apple’s 245 videos have attracted very large number of visits.
 Its Iphone X unleash video has received more than 8 million visits in just a 
month.