ELA 1201 Gander Collegiate

Media Listening Activity

Name: _______________________________ Date: _________________________

 Answer all of the questions after listening to the ad found by following the link below.

Blue Storm Energy Drink Radio Commercial - https://www.youtube.com/watch?v=BRCmWGJGGMI

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Selected Response 1 mark each

_____ 1. What is the purpose of this piece of media?

A. To entertain

B. To inform

C. To help

D. To persuade

_____ 2. What is the hook of this ad?

A. “Everyone’s discovering that Blue Storm is the better tasting, fast acting, high
impact energy drink that’s perfect for their lifestyle.”

B. “Formulated by leading nutritionists in the United States …”

C. “Get caught in the storm, Blue Storm Energy Drink”

D. “On the go, in the club, at work, or anytime …”

_____ 3. What effect does the background music have on the piece?

A. It creates an energetic, upbeat mood

B. It emphasizes the product’s name

C. It grabs the listeners’ attention

D. It helps reinforce the nutritional aspects of the product

_____ 4. Which of the following statements is a piece of subtext for this ad?

A. Energy drinks could be dangerous.

B. Energy drinks are meant for people of all ages.

C. Energy drinks are nutritious.

D. Energy drinks will make you more desirable.

ELA 1201 Gander Collegiate

Constructed Response 6 marks

5. This piece uses several different media strategies. Discuss the purpose and effectiveness of
TWO media strategies used by the creators of this ad, with reference to the text as support.

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6. In the space below, create a visual ad for the same product. Consider media strategies and
visual elements. 10 marks