S.

n Elements Yes/no
o
1. Intrests
2. People Yes
3. Alternatives
4. Options
5. Criteria/legitimacy
6. Commitments
7. Communication

2. People

The owners after the car was launched started to face taunts and jeers from other
people. They were also called with separate names. Thus this was getting affected
all over the market and was one of the factors for the drop in sales . It positioned
itself as the least expensive vehicle but failed to attract customers due to :
 Cases of Nano bursting into flames
 The impression of vehicle being unsafe
 Low in quality because of low cost
 In the public domain, buying a car is synonymous with economic well-being and
distinction.