THE INFLUENCE OF “MY SPECIAL TATAY” ON

ADOLESCENTS VERBAL COMMUNICATION IN

THE LIGHT OF CULTIVATION THEORY

The nature of the television as a medium that can cultivate and construct social reality is

the prominent aspect of the theory used in this study. Social reality is identified in terms of the

values reception of the adolescents’ which is a combination of their TV viewing and their

personal experiences. The Cultivation Theory covered the creation of this social reality in

relation to the adolescents’ exposure to the medium and their outside experiences. The theory is

often associated with the negative effects of television. Cognizant of the myriad of effects the

television can offer, the researchers believe that the implications of the theory on the positive

context should also be considered. If television can cultivate violence and sex, it can also

promote positive values which can also be amplified by the real experiences of a person.

Conceptual Framework

The input box showed the content of my special tatay and adolescent’s adaptation.

The process box showed the data gathering procedures by distributing structured survey

questionnaires

And last the output box that showed the influence of My Special Tatay on adolescents

verbal communication.